Ever since people were asked to stay at home due to the pandemic, home improvement and DIY projects became a trend.
Everyone started seeing the need to beautify, repair, or maintain their houses, and so they got busy installing decks or pools, repainting their living space, building a home office, or started gardening.
As a contractor or builder, you want to take advantage of this trend by making yourself highly visible online whenever a potential client searches for your products or services. Otherwise, your competitors will get all the customers.
So, how exactly can you put your business in front of your target audience when they need you the most?
Through SEO for contractors!
The right SEO tactics tailored for your business can put you ahead of your competitors and increase your chances of making a sale and closing more deals.
If you’re here because you want to be convinced why you should invest in SEO for contractors, then you’re in the right place.
But, before we discuss the six reasons why your contracting business needs SEO, let us first explain what contractor SEO is.
SEO for contractors is a marketing strategy that is focused on optimizing both your on-page (ex. informational blog posts) and off-page (ex. links from another credible website) SEO elements to make sure that your website ranks well in search engine results pages.
SEO helps bots understand and find your website easily for relevant searches so they can rank you accordingly. However, its main purpose is to create the best experience for the users. In other words, your SEO efforts should revolve around addressing the needs and wants of your target customers.
Generally, there are four elements in your website you should pay attention to. You need to optimize the following to make sure they provide the best value to your audience, create the best experience, and allow search engine bots to quickly find and index your site and the pages within it.
Content is the presentation of information, ideas, or messaging to your target audience through a channel. This can be in the form of infographics, articles, blog posts, case studies, ad copies, and everything that has something to do with promoting your brand or business online.
Content is the way you provide value to your target audience, establish your expertise, and build trust. It includes, but is not limited to, what’s inside the home page of your website, your social media posts, the ads you put online, and more.
Link building is the process of getting other authority blogs within your industry or those related to it to link back to your website or a page within it.
It’s one of the most important trust signals that Google uses to measure if a website is credible and worthy to be ranked high or not. The more high-quality sites cite you, the better you’ll rank.
Local SEO is a strategy that helps you become more visible for local searches within your area. You must have a strong local SEO strategy because 78% of local mobile searches result in a purchase!
Technical SEO focuses on making your website easier to crawl and indexed by search engine bots. The easier it is for the bots to find your page and figure out what it’s all about, the better your chances of ranking high for relevant searches.
It also helps boost your organic ranking and the user experience in your website by making it load fast and mobile-friendly.
Now that we’ve discussed everything you need to know about SEO, it’s time to examine why your construction business needs it now more than ever.
Unlike many other businesses, you cannot rely on repeat clients alone.
For sure, your clients will need your services in the future for repairs and maintenance work, or maybe even some building. However, that may be months or even years down the line.
If you want to keep your business profitable, you need a continuous flow of customers.
With the help of SEO contractors, you can put your business in front of potential customers who are looking for your services right this moment.
You might wonder why it’s so important to appear first or at least on the first page of SERPs. Will ranking first guarantee that prospects are going to buy from you?
This is a great question, and the answer is that there’s no guarantee that prospects will indeed buy from you or choose you as their contractor. In fact, according to research conducted by the Rain Group, it takes an average of 8 touches before you can get any form of conversion from a new prospect.
However, it’s still crucial to rank high because websites on the first page of search results get 95% of web traffic, leaving only 5% for the remaining pages. People don’t really check out the second page of SERPs. Another study shows that 67% of all clicks go to the top five listings.
Once a potential customer clicks on your site, you have every opportunity to convince them that you’re the real deal. Letting customers know that you exist and getting them to click on your site is the first step.
You’re not the only contractor, builder, plumber, electrician, landscaper, remodeler, home builder, or roofer in your area who’s trying to get customers online.
There are a lot of businesses in your industry that are already building their SEO strategy to make sure they dominate the field.
Large construction companies and contractor firms tend to have a bigger marketing budget to promote their business as aggressively as they want online, but it’s not always a guarantee that they’ll get the best results.
To remain competitive and get your share of the market, you need to invest in a well-designed website and the right SEO strategy to go with it.
SEO is sustainable and a long-term strategy that will help secure the success of your business in the years to come.
Without the right strategy, it will be difficult for search engine bots to crawl and find your site. If they can’t find your site, they won’t be able to rank you accordingly.
If prospects can’t find you online, it means you don’t exist. How else will you let them know about your business in an era where almost everyone is online? This reality may sound harsh, but it’s the truth.
Everything today starts with a search. People use Google to find the products or services they need and to discover businesses in the area.
On the other hand, if you have a strong online presence, you can start creating brand awareness with new customers.
SEO for contractors is the most efficient and effective way to reach your ideal customers online and let them know that your business exists.
Trust signals are essential especially when you’re trying to convince a prospect to do business with you.
With a professionally designed website and high-quality content to go along with it, you can make your business seem bigger, more trustworthy, and more credible.
Providing value to your audience can also help establish your authority in your industry. By being able to answer the questions of your audience clearly and address their pain points as they travel along the buyer’s journey, they’ll find it easier to build trust and confidence in you.
Unlike advertising on the radio, passing out flyers, and running TV commercials, SEO for contractors allows you to promote your business to people who are actually interested in what you have to offer.
This means that your business will only appear in front of people whenever they search for your business specifically or the products and services you offer. Other than that, you won’t appear on the search results.
This way, you can guarantee that those who click on your site are people who are likely to become your customers.
And, since your efforts are targeted, you get the most out of every dollar you spend in marketing your business online!
The goals of your website should be to educate, engage with your target audience, and solve their problems.
By creating high-quality and relevant blog posts, infographics, case studies, and videos that aim to educate and answer the questions your audience might have and showing them why you’re the perfect provider for the solution they need, you make it faster for them to make a final decision.
This is one of the best ways you can set your business apart from your competitors. People can’t forget it when you make things easier for them!
SEO plays a vital role in helping you build a strong online presence - and a strong online presence is key to getting your business in front of prospects, getting more leads, and closing more deals.
If you want to get more customers online for your construction business, SEO for contractors is definitely the answer.
At Digital Resource, our team of SEO experts can help you build the right SEO strategy tailored for your business’s goals and needs.
If you need help getting your business to the right people, don’t hesitate to fill out our form online so we can give you a free consultation. Better yet, find out how well your current SEO strategy is doing with this free instant SEO scan!