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Incredible Benefits Your Painting Company Can Get from SEO

Search Optimization

What's the first thing you do when you need to find a product or service?

You do a Google search, right?

To find local businesses, 85% of shoppers turn to the internet.

If you have an active painting blog, you're already one step ahead of your competitors.

You're essentially wasting free leads if your website doesn't generate at least 50% of your clients.

On the other hand, having a website does not provide you the ultimate power you need to capitalize on lead opportunities. You need a painting blog — an active, optimized blog that posts new content about your skills and industry on a regular basis.

That's where painting company SEO comes in.

You can use SEO (Search Engine Optimization) to affect how your blog ranks in search engine results, and thus the number of leads your painting blog generates for your business.

SEO is influenced by a variety of things, ranging from the tags you use in your blog entries to the speed of your website.

Understanding the aspects that influence your website's SEO and rankings on Google can help you determine where to focus your efforts for the most significant outcomes.

Now let's take a look at the three most critical aspects that influence the SEO of your painting website:

1. Content 

messy office table with open notebook that has  "content marketing" written in it

You've probably heard the motto 'content is king' countless times, and you have to believe us when we say that this is 100% true.

The fundamental method of attracting search engines and helping your painting business in connecting with, informing, and engaging website visitors is through content. The better the quality, relevance, and consistency of your content, the higher it will rank in search engine result pages, resulting in increased lead generation for your website.

Additionally, the more exciting and vital the content on your website is, the more likely people will stay longer and possibly schedule an estimate.

The most effective method of utilizing content marketing is to generate blog entries that are:

  • relevant
  • appropriately aimed for your target market
  • stylishly formatted
  • helpful to your audience

As is the case with most painting business owners, you may lack the time necessary to develop new content continuously. We totally understand, but don’t let this deter you from completing the task.

There are agencies and freelancers available to help you maintain a constant blogging presence.

Our team at Digital Resource not only provides blog writing services, but we also specialize in all forms of copywriting for businesses of all verticals and sizes. We're happy to take care of this for you. At the same time, you focus on your primary company operations, as we do for many other painting contractors just like you!

The types of content that your painting business should focus on are blog entries and articles, daily social media content, and posts about your services.

Apart from relevancy, value, and structure, another critical aspect of SEO is including the appropriate keywords and keyword phrases. These are the terms and phrases that users may type into a search engine while seeking information about your services.

You may gradually improve your rating on Search Engine Results Pages (SERPS) by creating content around these keywords and keyword phrases. Additionally, your posting frequency has a significant impact on your search engine results.

How frequently do you provide updates to your painting blog?

Google adores newly created content.

You may improve your rank in SERPS by:

  • Consistently publishing new blog content
  • Adding current information to existing material
  • Enhancing prevailing information using statistics/case studies

2. On-Page SEO

Other things that directly impact SEO can be classed informally as "on-page SEO" and "off-page SEO."

person editing a website using a laptop

On-page SEO elements are those that exist on your painting website or blog. These are the factors over which you have total control, and they extend beyond simply writing blog entries.

Here is a short overview of a few of the most critical on-page SEO parameters to monitor:

  • Title Tags: They inform Google about the subject of your website or blog post. It usually is more than 70 characters long and contains the target keyword/phrase and your business name.
  • Meta Description: This also gives further information about your article and what to expect from search engines and readers. It must also include the target keyword/phrase.
  • Subheadings: Subheadings help you in segmenting your text into manageable portions for consumption or scanning. Additionally, by putting keywords in your Heading 1, Heading 2, and Heading 3 sections, you may help search engines decipher your material and rank it more appropriately.
  • Internal Links: These are the hyperlinks or URLs in your article that connect to other related pages on your website that help Google better understands your content. For instance, if you're instructing your consumers on how to schedule a free painting estimate, you may direct them to a booking page for the estimate.
  • Image Title and Alt Tags: We strongly advise you to use photos in your posts. While you're at it, incorporate a descriptive title and tag with relevant keywords to help your page rank higher in search results.

When you include keywords and phrases in blog entries, you must always avoid overdoing them.

Google and other search engines may penalize your blog for using keywords excessively throughout the material; the content must flow organically.

In addition, you want to ensure that each piece of content is optimized for one to two keywords.

3. Off-Page SEO

top view of people meeting together to talk about the links

Off-page SEO elements refer to those over which you have no direct influence. However, you may still indirectly affect them to improve your chances of ranking well in search engines.

Some of these elements include the following:

  • Backlinks: these are links to your website that originate from external sources. The more websites in your field that link to your blog, the better you will rank. You have to create and publish quality information on other relevant platforms. And don't forget to always include a link to your painting blog in your posts.
  • Social: Google watches how people engage with and respond to your content in real-time. Thus, Google considers factors like shares, comments, pins, retweets, and likes, demonstrating that your content is valuable and engaging.

So what are the benefits that your painting company can get from SEO?

Based on the previous discussion, you can probably tell by now how critical SEO is for your painting blog and business. Many painting businesses invest in SEO because they recognize the benefits and that the return on investment is more than justified.

Here are some of the incredible benefits of SEO for your painting business:

  • Improved Search Engine Ranking: The first and most evident advantage. Your pages will climb in the Search Engine Results rankings by optimizing the different features stated above, resulting in more website visits and lead generation.
  • Increased Conversion Rate: Your first goal should be to convert visitors to your painting blog into clients. With highly targeted SEO, your website will attract real visitors, leading to an increase in the number of estimates booked.
  • Engage Your Clients: Engaging your customers helps them warm up to your services and brand while also providing more information on enhancing your services. This is when the content marketing component of SEO comes into play.
  • Brand Awareness: SEO methods improve your brand's existence and exposure on the internet, which increases brand awareness. Ranking high in many keywords and phrases is what puts your company at the forefront of the minds of thousands of clients and prospects.
  • Outpace Your Competitors: Chances are, your competitors aren't fully utilizing SEO and their painting blog. An intelligent SEO plan can help you stay ahead of the competition by increasing your online exposure, authority, leads, lead conversion, and income.

Let Digital Resource Do the SEO for You

SEO is an essential component of your painting business if you want to take full advantage of the online lead potential.

You may significantly improve your Google ranking by having a well-optimized, frequently maintained, and beautifully designed painting blog. This will result in your website being placed much higher on the search results page.

Implementing these painting company SEO strategies will bring in the exact customers for your target market without the need to pay a lead service - which may or may not give you leads in your target market.

At Digital Resource, we can help you optimize your blog for search engines, keep it constantly updated with new content, and modify it for improved lead conversion.

Contact us today to learn how we can help you.

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