7 Reasons Why Every Brand Should Have a Blog

Nowadays, big companies shouldn't be the only ones with comprehensive content marketing programs. Small businesses and start-ups must run professional websites and publish high-quality blog posts too.

While a Miami SEO Company can assist you in developing a website for your brand, this alone may not always give enough information, personality, or authority to help you stand out from the crowd.  

This is where a business blog can come in handy.  

According to a 2021 study conducted by DemandMetric, blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. This means blogging can actually help increase your ranking in the search results.

But, what is a blog, and how can it add value to your brand?

Continue reading to learn how to start a blog and the top seven reasons every brand should have it on their websites!

What is a Blog?

A blog can be defined in many ways, the most basic of which is:

"A regular feature that appears as part of an online publication and is usually related to a particular issue and includes articles and personal comments by one or more authors."

Business blogs are just like any other type of blog but with a business twist.

A business blog is its own page on your website. In 1000 or more words, you can educate visitors about your products or services! 

Posting blogs containing hyperlinks to additional sources, a clear content hierarchy, and high-quality images can show readers why you can be trusted while improving SEO rankings.

7 Reasons Why Brands Need a Blog

Reason #1: It keeps your target audience up to date on your brand's progress.

In addition to your company website, a blog is an excellent tool for keeping your audience up-to-date with your activities.

While a website may be more practical in content and tone, a blog allows you to communicate with your audience and post updates in a more friendly way or in a manner that reveals your company's personality. 

You want your blog to feel like a place your ideal customers can go to for advice – like they're talking to a friendly expert. This is a great way to connect with your audience by providing timely content, the latest trends, in-depth discussions about relevant topics, and many more.

Reason #2: It helps manage your marketing strategy and the organization of relevant content.

Promoting your services and products is a challenging feat, especially in today's highly competitive business climate.

Fortunately, you can build confidence in your products and services and show potential customers products they could potentially love through blogging. 

It also helps you with your company's multimedia representation, keeps the audience engaged, and promotes your brand.

Aside from promoting what you do, consider using your website to promote your other content that may provide valuable information to your audiences, such as videos, podcasts, interviews, and other materials.

By linking out to other related blog posts and product pages within your website, you can keep web visitors longer on your site. It's also a great way to promote a specific product without getting too sales-y about it and show how to use your product in context. 

Linking to other pages on your site also allows search engine bots to discover and crawl more pages to index. This could mean better visibility for your website on the SERPs. 

Moreover, if you're looking for a specific way to organize your business' content, a great addition to your website would be pillar pages.

A pillar page is a piece of content that discusses a specific core topic generally. It then links out to other articles that discuss its subtopics in-depth. 

These blog pieces are referred to as subject clusters.

All subject clusters connect to the pillar page, and the pillar page links to the clusters.

The advantages of constructing pillar pages and subject clusters include:

• Better ranking in search results
• Helps generate more online traffic
• Simpler navigation for users searching about a topic
• Improved site mapping

Reason #3: It helps you get new customers.

Blogging and producing relevant content is an effective technique of driving traffic to your website and services. With SEO techniques like keywords, titles, meta descriptions, and more, blog entries may become a powerful tool for increasing brand recognition.

Remember that search engine bots love crawling new pages.

By blogging regularly and updating your old posts, you're not only positioning your website as a credible resource to answer your target audience's questions. You're actually also increasing your chances to rank in the SERPs and making the site more appealing to potential customers.

The more people are exposed to your company and become acquainted with it, the more likely they will become customers.

Aside from this, if another blogger, local media source, or bigger brand considers one of your blog entries valuable, they could link out to you. This is known as backlinking, and it now places you in front of their intended audience.

Extending your reach to a targeted audience significantly increases your chances of gaining more clients.

Finally, blogging produces material that may be shared. You may dramatically increase the number of people who view your blog post by sharing it on social media and through email.

All of this dramatically aids SEO since it offers Google and other search engines a reason to re-crawl your website in search of further information to index.

Reason #4: It gives you insight on what to improve in your brand.

Good company websites do an excellent job of providing clients with the information they want. However, most, if not some, generally do it in a one-way fashion.

Usually, this leaves no space to ask questions, make comments, or start discussions.

This is why a blog is so effective. It starts a two-way conversation with customers, leads, and industry peers. You can initiate your readers to leave feedback and even encourage them to have a healthy debate in the comment sections of your blogs.

To do this, you can end your blog post with a question.

By concluding your post with a question, you elicit a reaction from the reader, even if the question was rhetorical.

You can get your readers to think on their feet by asking questions about the topic you just discussed in your blog post. Do they agree with what you've written? Do they believe they can make a positive difference in their lives? This is a great way to stimulate activity on your blog and get your readers to respond to your open-ended questions. 

In-depth conversations with your customers are an excellent way to establish trust and authority in your brand. Furthermore, it enables you to assess your business from your target customer's perspective and make modifications to better your offerings.

Reason #5: It helps foster a community around your website and brand.

Creating a blog is an excellent approach to keep and spread the word about your services and build long-term relationships with potential clients.

As a brand owner, you can share your blogs on social media to reach a larger audience and establish a community around your writings, corporate insights, and point of view.

You can do the following to build a community on social media:

• Engage with your audience - Don't allow comments to go unanswered, direct messages to go unanswered, or tagged content is unliked. Your followers will notice whether you're really interested in them as consumers or if your brand's primary goal is to make a fast sale. 
• Hold Q&A sessions in your stories - Allowing followers to get their questions addressed in real-time may help create brand loyalty. It will not only make your community feel more connected to your company, but it will also allow you to openly react to your most often requested queries. 
• ‍Reshare user-generated content - If your followers create fantastic stuff and tag you in it, reshare it on your stories or even your static feed. This enables your company to distribute more material that you did not pay for and also helps followers to feel noticed.

Keep in mind that every time you share your blog on social media and attract new visitors to your website, you'll begin to see how much traction it may bring.

Reason #6: It boosts your visibility on social media.

Blogging is a great way to boost your visibility on social media. The more shareable content you publish on social, the higher the chances of your blog posts being shared by your followers. This creates a snowball effect, and before you know it, your content has gone viral and reached new audiences you never knew existed!

Here are some tips on how to make your posts more social media-friendly:

• Start with creating captivating headlines - The title of your blog entries is essential. It not only makes your blog article more shareable, but it may also be the determining factor in whether or not someone reads your blog post.
• Use subtitles to make your content scannable - You may add as many sub-headlines as you like to make your blog article more readable. The more you break up your blog article, the simpler it will be to read; however, using sub-headlines makes it easier for your visitors to get the specific information they're searching for. ‍
• Consider writing how-to style articles, product reviews, and top 10 lists - People on social media love sharing these types of content. ‍
• Embed videos, screenshots, and infographics into your blog posts - Users are more inclined to share videos and engaging images. So, make sure to use them to your advantage. ‍
• Use surveys, quizzes, polls to engage users on social media - People love taking quizzes and sharing them on their profiles! Create quizzes, polls, and surveys to drive more traffic to your site and learn more about your audience. 

Every time you create a blog post, you produce material that people can easily share on Twitter, Facebook, LinkedIn, and other platforms. This exposes your brand to audiences you may not even be aware of.

Reason #7: It increases your credibility in the eyes of prospective clients.

People trust the written word, and blogs increase brand trust.

According to a Semrush survey conducted in 2021, 46 percent of people consider blogging recommendations before purchasing. This figure is expected to climb in the following years, so take advantage of it now.

Here are some pointers to help you improve the credibility of your blog posts:

• Include case studies - When prospects compare your business to your competition, case studies benefit bottom-of-funnel content. Case studies can help build confidence when making specific claims about a product or service.
• Include a reference or citation of your sources - It also benefits the original author by boosting the number of links to their website, an essential SEO indicator. Remember what drives you to source and link back to other bloggers as you construct your blog pages.
• Check your grammar and spelling - Conversion rates are higher on websites with well-written reviews. Likewise, better spelling and grammar are associated with higher-ranked web pages.

Always make sure your information is valuable and factual, and promote debates and knowledge sharing to see a boost in confidence in your business.

Are you ready to start your brand's blog?

Blogging plays a crucial role in your business' success, especially in today's digital marketing environment. Even though there are various ways you can promote your products and services online, blogging remains relevant today and beyond.

Whatever your needs are, a blog post is a great way to increase website traffic, broaden your audience, and attract new consumers.

We invite you to collaborate to establish a unified blog strategy or enhance your current blog strategy.

Digital Resource is the leading Miami SEO firm that provides the aforementioned blogging services. We will go through the key indicators to monitor and ensure you develop a successful blog strategy.

Contact us today for a free consultation.