Email Us
Map Location

5 Important Shopify SEO Tips to Get More Organic Traffic

Search Optimization

If you own a Shopify shop, you already know that traffic is the life of your business.  

You may have the most visually appealing e-commerce shop, the highest-quality items, the greatest pricing, and glowing customer reviews.

Even yet, if not enough people visit your online business, you will fall short of your income targets. It is a relatively simple rule of eCommerce.

Making it happen is a little more complicated.

As your business grows and you learn more about SEO, you will discover that Shopify has some limits in terms of technical optimization, URL structure, and AMP, among other things.

Yes, you can tackle some of these problems with apps; however, this can soon pile up and increase your monthly costs, which isn't ideal for a tiny, bootstrapped business.

So, what are you going to do now? How do you improve your Shopify store to receive more organic traffic? This is where our Florida SEO services team comes in!

Here are five crucial Shopify SEO tips to increase organic traffic and Google rankings – no coding required!

Top Five Shopify Tips to Boost Your Visibility Online

1. Conduct a Keyword Analysis

4 fingers pointing at keyword button

Let's assume you've set up an online Shopify store and started selling organic products. Unfortunately, your sales aren't as high as you expect them to be.

What could be wrong?

Why aren't people buying your goods?

The first thing you should do is check your web presence to see if your products appear in front of your ideal customers when they search for them.

You need to figure out the right keywords for your products to do this.

What terms does your target audience use when searching for the products you offer?

You can use many free tools and software to look for similar keywords based on your target audience: Uber suggest, Hubspot, and Google Keyword Planner.

Businesses like yours can generate a list of keyword search volumes and competitiveness by selecting their location and relevant keywords.

Look for keywords with a high search volume yet low competition for the best organic search results.

Keep in mind that about 92% of traffic is concentrated on the first page of search engines. Your goal is to rank high, so your customers can see you right away.

To start, you need to effectively optimize your Shopify store by keyword analysis.

Once you know the right keywords, you can target the right crowd and generate more traffic to your online store.

2. Use Long-tail Keywords

typing "long tail keywords" in search box

When creating a list of keywords related to your products and services, another technique for Shopify SEO is to Use long-tail keywords.

Businesses must remember that millions of individuals conduct searches that include more than four words. In short, people use long-tail keywords.

According to our Florida SEO services experts, you can use the following words to optimize your Shopify SEO and rank at the top:

  • affordable
  • best
  • cheap
  • deals
  • discount
  • free delivery
  • free shipping
  • online
  • sales

Of course, this depends on the type of product you're selling on Shopify. If you're selling luxury items, use the appropriate keywords for your products.

Using long-tail keywords is definitely the key to increasing your presence online!

3. Incorporate Click Magnets

There are many ways to improve traffic through sponsored advertising and CPC, including incorporating click magnets in your copy. 

Only using the right words can significantly enhance your traffic. Our Florida SEO services experts suggest incorporating click magnets on your website, such as:

  • X% off
  • Money-Back Guarantee
  • Lowest Price
  • Overnight Shipping
  • Smart Pack
  • Buy one, get one free

Modern consumers want to make informed decisions. So, make sure you tell them what they're going to get if they buy from you with these click magnets.

Using terms that your audience cannot resist will empower you to persuade them to convert!

4. Avoid Duplicating Product Infos

shopify product details editor
Photo from StyleHatch

Most businesses skip creating original content by copying and pasting sections of it from other competitors' websites.

This technique creates duplicate content, which is one of the significant reasons why e-commerce websites like Shopify drop in the Google SERPs.

So, instead of copying, why don't you commit to creating unique and highly personalized content and product descriptions? 

5. Use a Latent Semantic Index (LSI) Generator

Latent semantic indexing refers to Google's algorithm for determining the true meaning of the content of your web pages. 

This is useful for spotting excessive keyword stuffing and creating more content your target audience will love. 

LSI can help you develop new topics related to the key terms and content of your site. This will aid your Shopify SEO technique and improve your ranking and traffic.

Let the Experts Handle the SEO for You!

If you want to make more sales on Shopify, you need to focus on the fact that people should easily find you when they look for your products online. Otherwise, they'll be buying from your competitors.

Getting your organic traffic to increase is not a problem if you optimize your Shopify online store for SEO.

Look for the relevant keywords and the target market. Include those words naturally in your product description and content, and watch your traffic grow gradually.

However, if you don't have the resources to focus on this aspect of your business, including testing and monitoring outcomes, we recommend collaborating with someone who does.

And, we're here to HELP you.

At Digital Resource, we specialize in developing practical and effective SEO strategies. Our tried-and-true techniques are designed by our Florida SEO services experts to attract new customers that are a good fit for your Shopify website — all while keeping your marketing budget intact and your ROI high.

Contact us today, and let's talk about how we can help your online store rise to the top.

Back to blogs

Related Blogs

Want to work for us?

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

apply Today
Digital Resource Awards