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Marketing Tips from the Most Followed Accounts on Instagram

Social Media Marketing

Last year, Instagram had over 1.2 billion active users, and it is expected to have 1.44 billion monthly active users by 2025. Due to its large user base, it is without a doubt the fourth most popular social media platform.

Since there are so many people on the site, you might be curious about who has the most followers and why.

In that case, you've come to the right place, because that's what we'll be talking about.

In this post, our Fort Lauderdale SEO experts have compiled a list of the most followed Instagram accounts.  

We've also thrown in some marketing strategies they've been employing so you can expand your own Instagram business account as well.

Without further ado, here they are:

Note: This article was last updated last April 7, 2023.

1. Show your flaws like Kylie Jenner.

If you are still concerned about the criticism you will face if you decide to share your flaws, remember that there is one well-known person who is not afraid to be herself, especially online.

We're talking about Kylie Jenner, the youngest self-made billionaire in history, who has over 386 million Instagram followers, making her the fifth most followed account on the platform.

Thanks to her authenticity and willingness to show the world her flaws, Jenner has quickly risen to prominence as one of the most influential figures in the world of digital marketing.

RELATED: What the Kardashian-Jenner Sisters Can Teach You about Digital Marketing

Despite having a big name and a well-known cosmetic company, she is not afraid to show that, like everyone else, she is a normal person with flaws.


Pro Tip: Maintaining a perfect image on social media isn't always necessary. It would be a brave act to expose vulnerabilities in this increasingly accepting and understanding generation. You, too, can turn negative reviews into positive PR for your business, just like Kylie Jenner.

2. Emphasize aspirational content like Selena Gomez.

Selena Gomez is without a doubt one of the world's most famous people. This is reflected in her 409 million Instagram followers, which places her as the fourth most followed account on the platform.

However, her life and career of giving back to the community is a secret not everyone knows about.

In fact, UNICEF designated her as a goodwill ambassador in 2009.

While she was always willing to help others, her health was a source of constant concern. Gomez revealed in 2015 that she had been diagnosed with lupus, as well as anxiety and depression.

She has since become an outspoken advocate for increased mental health awareness.

Gomez's example inspired us to share our charitable acts with the rest of the world in whatever way we saw fit. Many of her Instagram posts highlight social and political issues that are important to her.

Pro Tip: Businesses that use social media are concerned with more than just curating the perfect Instagram feed. They are focusing more on creating aspirational content than on aesthetics. Make sure to include a mix of the two to keep your readers interested and looking forward to your next update.

3. Become a devoted brand ambassador like Lionel Messi.

One of the services provided by our Fort Lauderdale SEO team is reputation management. This is one of the most important aspects of your advertising strategy if you want to reach influencers.

Lionel Messi is one of the most well-known figures in the world today, making him a powerful brand influencer. As the third most followed account on Instagram, his 453 million fans make him a highly sought-after brand ambassador.

He has collaborated with many well-known companies, including Louis Vuitton, Adidas, PUBG MOBILE, and the Hard Rock Café.

Messi has remained an Adidas brand ambassador ever since signing with the company in 2006. In addition to signing Messi to a lifetime contract as an Adidas brand ambassador, they also gave him his own product line.

A deeper reason for Messi's brand loyalty is the brand's message of having a positive and competitive community in the sports industry—an important lesson for business owners and influencers to remember.

Pro Tip: For influencer marketing strategies to be successfully implemented, influencers and brands must collaborate and maintain positive relationships with one another.

4. Create compelling and engaging content like Cristiano Ronaldo.

Whether you're a football fan or not, you'll admire Cristiano Ronaldo's Instagram feed because of the content and photos he posts. Cristiano Ronaldo is the second most followed user on Instagram, with 573 million followers as of this writing.

You might be curious as to how he attracts and keeps such a large fan base.

Ultimately, originality and variety are what make his posts so engaging. If you take a look at Ronaldo's Instagram, you'll see that he posts about more than just sports and games; he also shares pictures from his vacations and updates about his family life.

Pro Tip: In the world of social media, engagement is one of many key performance indicators (KPIs). Your engagement rates will differ depending on whether you post too much or too little. Seek the expertise of specialists, such as our Fort Lauderdale SEO experts, to assist you in better understanding your social media KPI.

5. Have a clear purpose, just like Instagram's official account.

Although it may not come as a surprise to some, Instagram is actually the account with the most followers: 630 million of them, to be exact.

The Instagram official account's feed primarily consists of pictures of people. Ultimately, this is because the account's stated goal is to showcase the most engaging users and societal movements on the platform.

Instagram being the most followed account says a lot about staying on top of social media trends. Understanding what’s already popular is key for ensuring your content engages people.

Pro Tip: If staying on top of the latest trends is consuming a large chunk of your time, our Fort Lauderdale SEO team can lend a hand as they are always on the lookout for emerging social media trends.

Want to Boost Your Instagram Business Account?

While a large number of followers can boost a profile, our Fort Lauderdale SEO experts believe that the real key to success is providing genuine value and support to the people who follow your page or account in the first place.

Digital Resource is the best marketing agency to collaborate with if you want to expand your social media following and accomplish other business goals.

Contact us today to find out how we can better assist you.

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