ECommerce is constantly evolving. The only way for you to stay competitive, foster growth, and create better customer experiences is to stay on top of the latest customer experience trends.
73% of consumers say that customer experience is a major factor they consider when buying online. This means that if you provide a poor experience or don't meet customer expectations, you're losing a lot of potential revenue.
In this article, we will share with you the top five trends that you should consider incorporating into your eCommerce website design in West Palm Beach to provide the best customer experience possible.
But before that, let’s first discuss what eCommerce will look like in 2023.
What is eCommerce in 2023?
In the past, eCommerce used to be a lot more transactional. This means it would feature online stores where sellers would create a product, post it online, and then those who need it will have to search and then buy.
There's no opportunity for creating a "relationship" in this model so most new customers won't ever convert into lifetime buyers.
Today, eCommerce has evolved into providing unique experiences, fostering long-term relationships, and offering products through a variety of digital touch points.
It has become customer-centric, which means that it's not just your products and services that matter. It's also about how you make customers feel and how you engage them throughout their buying journey and meet their expectations.
Your goal is to provide differentiated experiences that allow them to connect with you on a deeper level and share their values. This means connecting with them on social media, sending out personalized newsletters, and even customizing your homepage website design in West Palm Beach for each visitor.
Thanks to data technology, you can now gather insights about who your target audience is and monitor shifts in buying behavior which allows you to create tailored, seamless experiences for your customers both online and in person.
Creating memorable and seamless customer experiences across all touchpoints, whether online or in person, is crucial to keep customers happy and loyal this 2023. Aside from creating a fast and painless checkout process, here are some other ways you can achieve a fantastic customer experience.
This 2023, expect eCommerce to become even more diverse with new shopping formats on the rise, demand for increased customer interactions, and the need for innovative services
So, how can your eCommerce business quickly meet these new customer expectations and market demands?
Headless eCommerce is the key to personalizing end-to-end processes and creating customized storefronts for a truly rich site experience that’s not theme-based.
Headless eCommerce is a website architecture wherein the front and back end of an eCommerce application are separated. This gives you total creative control, which allows you to customize storefronts by developing virtual try-on features or incorporating gamification elements for a more fun checkout process.
You can make your website design in Miami truly look how you want it to be! You're no longer limited to what the template allows and doesn't allow you to do.
Another great thing about it is that you can update content instantly. Every tweak you make on your site reflects on a user’s screen within seconds. No more downtime!
Modern consumers want their problems solved quickly. They expect you to attend to their needs without any delay. And, the longer it takes for you to respond, the more likely it is that they’ll leave and head to your competitor.
This is why a fast response time is so important. But, how exactly can you respond faster?
Customer self-service is the key! 70% of customers expect your site to have self-service solutions.
Customer self-service is the act of empowering your customers with answers and everything else they need to answer their questions and solve their problems quickly.
The most common type of customer self-service includes online discussion forums, a help center, and FAQs on your site. Studies show that 67% of consumers prefer to reach for support via self-service options over human contact. 81% of customers also attempt to take matters into their own hands before reaching out to a live representative.
Without a doubt, a huge percentage of consumers prefer to handle problems on their own if given the right resources to do so. It can save you money and allow your customer support team to focus on more serious concerns.
Here are some tips on how you can boost your West Palm Beach website design's self-service portal:
The GDPR and the California Privacy Act will go into effect in 2023, which will impact how you manage customer data. Make sure you stay on top of evolving data privacy laws and regulations so you can adhere to the necessary parameters.
However, data plays a very crucial role in providing customers with a more personalized experience with your business. This is why you need to earn your customer's trust by being transparent, establishing clear security principles, and taking strong measures to protect their data.
76% of consumers say that it's okay for brands they like and trust to use their personal information to deliver more relevant content and personalized offers.
This 2023, you don't want to scare customers away by including too much personal data in your customized communication. Instead, you want to be more subtle, such as offering product recommendations based on their most recently purchased items, providing them personalized offers on their birthdays, and addressing them by their first names.
If you want to provide the ultimate customer experience, you need to be transparent in your communication.
Consumers love it when you include them in product development conversations and keep them in the loop about their status orders. They also appreciate honesty and a proactive approach to solving delivery problems and other issues because it enables them to make more informed choices.
Statistics show that 46% of shoppers are actively looking to buy from businesses that provide order status and delivery updates. However, it’s not just shipping information that customers are interested in.
They want to know how your product is made, what your product life cycle looks like, and if you’re adopting sustainable practices.
This 2023, aim to be more transparent in your communication with your customers. Embrace and own your truth! Aside from providing delivery updates, you also want to be open and share the breakdown of your pricing, what challenges you're currently facing, what it's like to become a part of your company and many more.
You can do this by posting behind-the-scenes clips in your Instagram stories, sharing about your sustainable practices through a series of blog posts, and sending out email notices for any delay in deliveries.
Being transparent in your communication also entails replacing your emails with more approachable ones. For example, instead of ‘firstname.lastname@example.org’, use something more personable like ‘email@example.com'. It's a great way to add a human touch to your contact emails.
The goal is to provide a more direct, friendly, and empathetic line of conversation to build rapport.
Engage users more interactively and authentically by building a community. You can do so by creating a group on social media, adding a live chat room in your website design in West Palm Beach, being active in online forums, or hosting in-person real-life experiences.
Having a community of advocates and loyal customers can boost brand awareness, loyalty, and retention. It can also reduce the need for customer support since your community of customers are very much willing to help each other out with their problems.
This 2023, create a space where followers can connect with you and with each other. For example, you can host a live selling event where customers can interact with you and with each other in the comment section.
They can encourage others to buy, and say something like ‘this product is great! I’ve been using it for months now and it works.’ It helps build trust and encourages others to buy.
The key to building customer experiences that stand out and resonate with your target audience is to place your customers at the heart of everything.
Craft your website design in West Palm Beach based on your target audience's needs, wants, and preferences. And, don't forget to incorporate the trends above for a truly delightful and seamless experience across various channels!
Let our experts to help you discover the right path to great customer experiences.
At Digital Resource, our digital marketing specialists and website designers will work with you to explore what works best for your eCommerce business, ensure the experience is consistent across all touchpoints, and further refine it to keep shoppers happy and coming back! Contact us today to get started.