Email Us
Map Location

4 Myths About Having A Website, Busted

Business Development

Today, potential customers evaluate businesses based on their online profiles. This means that a website is crucial for establishing trustworthiness in the business landscape.  

A company website is an excellent way to interact with potential customers. For the most part, it will be the only way your target audience learns about your company and its products or services.

Although having a website certainly has its advantages, not everyone believes it to be an essential part of a successful advertising campaign.

Our Miami website design team believes otherwise. That is why it is time to debunk some website myths.

This article highlights the importance of having a website, especially for businesses. So, if this sounds like something you need, please keep reading.

Website Myth #1: You should put as much information on your website as possible, especially on the homepage.

Some business websites tend to provide excessive content on their website in an attempt to increase traffic and website visits. This is because of our familiarity with well-known social media, where the quantity of user engagement indicates the quality of a profile.

With websites, it's pretty different.

Simplicity is one of the cornerstones of practical website layout. This concept can also be applied to the process of adding content to your website, and it will prove especially useful when working on the homepage.

Therefore, be sure to enter the essential information on your website to avoid giving the impression of excessive crowding.

Sites like Gates N Fences are bad examples of those you shouldn't take notes from. Consider how crowded the design and content are on their website.

crowded website sample
Screengrabbed from Gates N Fences

To help you decide what important information you need for your website, you need to know the buyer persona of your target audience. You can start by asking this question to yourself: "What information do my customers need before they commit to buying my products or using my services?"

Remember that the more information you include on your website, the more difficult it will be for visitors to navigate, especially those viewing your site on a mobile device.

Website Myth #2: Only online businesses need a website.

Our Miami website design experts believe that any business should have a website. However, even today, some companies fail to recognize that most of their customers or clients will visit their websites before making a purchase.

Every company needs a website, and one of the main reasons why is to establish credibility.

The Dougnuttery website speaks for itself; it's one of the few brick-and-mortar stores with a truly remarkable online presence.

a beautiful brick and mortar website
Screengrabbed from Doughnuttery

Being credible means earning the trust of a particular audience. To maximize your business's conversion rate, you must establish credibility with your target audience.

If your customers believe in your business, they will show their support by interacting favorably with your brand, which leads to a higher conversion rate.

Simply put, whether your business is entirely virtual or brick-and-mortar, having a website will increase its credibility.

And, to help you stand out from the crowd, make sure your website is visually appealing and contains high-quality information that your customers require—which leads to our next website myth...

Website Myth #3: A well-designed website always leads to increased sales.

decreased revenue

Having a visually appealing website is one innovative way to boost online sales. While visual appeal is essential, it does not always  result in increased sales.

The key to increasing sales on your website is not just using a visually appealing design but also ensuring your website is set up for functionality.

If people can see on your website how valuable your products or services are, they will definitely tell others. This way, you can build your brand's reputation.

Businesses benefit from positive public perception of their brands because patronage increases when customers have confidence in the company.

Never lose sight of your company's goals as you create its website. If your website's functionality is successful, aesthetics will serve to highlight the usability of the website.

Hiring a website design company in Miami is the way to go if you need a simple website with a clear goal. With even the most basic website, we can help you achieve your business goals, such as attracting customers and, of course, increasing sales.

Website Myth #4: Creating and maintaining a website is too expensive.

woman checking what's left in her piggy bank

The perceived financial burden of maintaining a website is the number one myth surrounding this topic. That's why some businesses delay launching their website.

Putting together a website actually doesn't cost that much. You don't need to learn how to code to make a website with the help of existing free website builders like WordPress, Canva, Wix, and Mailchimp.

A free or low-cost website builder is an excellent option if you have little money to work with. In contrast, a paid website content management system with advanced capabilities might be worth considering once your business is making money.

A professionally built and maintained website is key for establishing your professionalism and getting people to spend a significant sum of money on your business.

RELATED: Why Webflow Is the Best CMS For Your Service Business

Many variables determine how much it will cost to build, host, and maintain a website. Because of this, you need to take some time to consider what your website actually needs carefully.

And to help you understand what your website needs, our website design Miami team made the following list:

  • Domain name: The price of a domain name is determined by several factors, including its length and registrar.
  • Website Size: Your website's size will depend on your business's nature. For example, e-commerce will necessarily require a significant amount of effort to increase its size.
  • Hosting Platform: A reliable hosting service is essential if you want to attract more visitors to your site.
  • Maintenance: This ensures your website's security and proper operation, which is especially important for online businesses.

Don't Let Website Myths Discourage You from Creating One

Because people spend far too much time on the internet, businesses should recognize the value of having a website. It has been proven to be beneficial to business and marketing.

If you are on the fence about whether or not to launch a company website, we can help you sort through the pros and cons.

Our Miami website design experts at Digital Resource provide services such as developing a responsive custom website—one that converts visitors into actual sales.

Contact us today to find out how we can help your company grow in the digital space.

Back to blogs

Related Blogs

Want to work for us?

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

apply Today
Digital Resource Awards