The meteoric rise in short message service (SMS) use shows that many companies worldwide are already realizing the benefits of using text messages to communicate with customers.
In fact, in 2017, there were 8.3 trillion texts sent worldwide, or 16 million per minute. By 2023, experts predict astronomical growth to $3.5 trillion—a whopping 52% increase from current projections.
This means that now is an excellent time to use SMS marketing because consumers are becoming more accustomed to communicating with brands via mobile devices.
However, what role will it play in generating sales in 2023, and how should SMS marketing be incorporated into your digital strategy in 2023?
In this article, the experts at our digital marketing agency in Nashville will answer all those questions and more. So, keep on reading!
Regardless of how advanced your current strategy is, SMS marketing should be a part of it. Although the market is growing, brands can still make money by combining this strategy with email marketing. Here are some of the reasons:
Customers may ignore your emails for days and may not even notice your sponsored social media ads as they scroll through their feeds. However, most people check their texts shortly after they arrive.
In fact, the conversion rates of SMS marketing campaigns can be 10-15% higher than those of email marketing campaigns. Because of this, texts have a higher read rate than emails.
In addition, third-party algorithms do not filter text messages, so they are more likely than email or social media advertisements to reach the intended audience.
Adding text messaging to your digital marketing strategy does not mean you must stop using email marketing. The complementary nature of text messages and email marketing campaigns is very appealing.
Our digital marketing team in Nashville agrees that SMS marketing has many applications. You can use it to notify people about:
Once you're done sending out mass text messages, you can follow up with an email to give your contacts more information.
By combining these two methods, you can increase the number of times people interact with your emails while keeping your SMS open and read rates where they are.
Instantaneous human interactions with customers are made possible via text messages. You can get customer responses via number codes or keywords in your text messages. This improves customer loyalty and strengthens the brand's and its clientele's bond.
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In addition, you can contact them via message and expect a prompt response to any questions or VIP offers you may have. Some customers may not be able to respond right away, but they will definitely get back to you as soon as they can.
However, the same cannot be said for promotional calls, emails, or posts on social media. Customers may want to avoid talking to you if they're having a bad day, they may not want to read through multiple emails before responding, or the algorithm may decide not to show the ad again.
That is why SMS is ideal for two-way communication.
Now that you understand why SMS marketing is necessary, it is time to implement it. The experts at our Nashville digital marketing agency recommend the following marketing strategies to get you started:
SMS can be integrated or used in conjunction with your favorite advertising tools, such as CRM or support software. This allows you to send more personalized, targeted texts based on your customers' contact information and behavioral data.
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Integrating SMS with other platforms also allows you to automate text campaigns and track their success in real-time. This also allows you to:
Getting a new customer can cost you five times as much as keeping an existing one. This is why it’s so important to retain as many of your clients as possible.
Instead of trying to find new customers, why not communicate with the ones who are already familiar with your brand and eager to hear from you?
The best way to get repeat business from existing clients is to contact them via time-sensitive, individual messages. And while you're doing it, try to think of ways to add value to your products and services and help your customers.
Click-through rates can be increased by informing current customers about new products and services or by incorporating incentives in promotional messages.
Automation can help you handle your customers more efficiently and streamline your processes. In addition, automating text messages based on client activity or use cases saves time and effort over sending individual messages manually.
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You can also improve your SMS marketing strategy without spending too much effort on it by setting up autoresponders for frequently asked questions, scheduling messages, and making surveys.
Marketing works brilliantly—whether through social media ads, email marketing, or more traditional methods. However, today's businesses aren't content with just making a profit.
They strive to establish memorable brand identities for their products, generate interest in their services, entice potential purchasers with fascinating storytelling, and cultivate close relationships with their customers.
So, if you want to achieve these goals, consider working with our Nashville digital marketing agency specialists to incorporate SMS into your digital marketing strategy to help with these and other activities.
Digital Resource will not only help you build an SMS marketing strategy, but we will also run it for you and deliver the results you expect. You can trust us to manage your company's advertising efforts so you can focus on running your business.
Contact us today for a free consultation.