No one gains millions of subscribers overnight. Convincing viewers to subscribe to your YouTube channel might be the hardest thing you need to do.
But once your channel starts to gain traction, from sticking to a niche and uploading videos consistently, subscribers will start pouring in. Seeing those numbers rise is going to feel incredible!
This is why nothing is more disheartening than seeing your channel lose subscribers. But why exactly does this happen? Why do viewers unsubscribe on a free platform? Why can’t they just stay subscribed forever?
Your relationship with your viewers is just like any other relationship. There are seasons of pure bliss, but there are also rough patches, and sometimes it ends altogether.
But this doesn’t mean it’s the end of your channel too. Maybe all you need is Miami SEO to help you reach the right viewers.
In this article, we are going to discuss the different reasons why you might be losing subscribers and how to fix this.
Every so often, YouTube audits your list of subscribers for bots and spam accounts, especially if their system detects any suspicious activities.
They verify the legitimacy of these accounts first. Once it’s confirmed that they are illicit users, they remove them from your subscriber list or the platform altogether.
When YouTube gets rid of these accounts, just know that it’s not your fault. They have been terminated because of a policy violation, and they’re trying to make the platform a better place for everyone.
Unless you’ve been buying YouTube followers, you’ve got nothing to worry about. Plus, the platform has been abbreviating subscriber count to the public so people may never notice that you’re losing a couple of followers.
As hard as it is to accept, your current subscribers may, at some point, outgrow your channel. So, they end up unsubscribing because they’re simply no longer interested in what you have to offer.
But this doesn’t just happen to viewers. A lot of content creators end up changing or tweaking the theme of their channel, depending on what they're currently interested in.
As people journey towards self-discovery, their interests and passions change. They go through experiences that alter their priorities and they start to follow newfound passions.
An example of this is Pewdiepie. At first, his videos were just all about gaming. Today, he offers a wide array of content, from reaction videos and day-in-a-life videos. Videos of him playing PC games are now just one part of his brand.
If you're starting to lose a lot of subscribers and your videos aren't getting as many likes as they used to, you have two options:
Have you experienced viewer fatigue before? It’s when a person stops watching their favorite YouTubers, even though they enjoy their content, for no particular reason.
According to Techopedia, viewer fatigue happens when viewers become overwhelmed with too many channels, too many videos to choose from and spend too much time online watching them.
This could be the reason why you're losing subscribers.
Many people find themselves in that exact dilemma. They fall in love with a YouTuber and binge-watch their content, look forward to watching their latest blogs, and follow them on all social media platforms.
But one day, they just get tired of it all. They simply stop watching their videos and ignored them every time that YouTuber popped up on their feed until they finally decide to unsubscribe.
The question now is, can you prevent viewers' fatigue? And, how can you fix it before you lose your subscribers? Here are some tips to help you:
When a video goes viral, users go to that channel and subscribe, hoping to get more of that kind of content. Unfortunately, they soon discover that the contents of that channel just aren’t their jam.
This shows that it’s entirely possible to be a hit one day and wake up irrelevant and unpopular the next!
It's crucial to meet your viewers’ expectations, but you can't please everyone. So, you should just focus on your niche and ask your viewers directly what kind of videos they want and seek their feedback so you can improve and meet their expectations.
One of the reasons why viewers keep coming back for more is because they get something valuable from watching your videos. You provide actionable insights, key takeaways, and evergreen content.
Evergreen videos are the ones that remain useful to your viewers year after year. They’re not based on trends or current events but tackle subjects and core issues that your target audience faces.
Evergreen content is so valuable, it's the type of video that people save or bookmark and come back to time and time again.
If your videos are no longer valuable to your subscribers, they'll likely unsubscribe.
Ensure you're providing your viewers a balance of evergreen content and trendy videos to keep them engaged and loyal to your channel.
Many people end up finding YouTube channels they like through search. In fact, 93% of online experiences begin with a search.
By optimizing your channel, playlists, closed captions, metadata, and descriptions for SEO, you can put your videos in front of viewers who want what you have to offer.
This is a great way to drive traffic to your channel and grow your subscriber count.
When optimizing your YouTube channel for search, here are some tips to keep in mind:
Optimize your YouTube channel for Miami SEO to increase your chances of being discovered by users who will likely turn into subscribers!
Is your YouTube channel losing subscribers? There are many reasons why a user will unsubscribe.
It could be because they've outgrown your videos, they're experiencing viewer fatigue, your videos no longer provide value, or they were spam accounts, to begin with.
Whatever the reason is, don’t worry. By optimizing for Miami SEO, you can put your videos in front of users who are interested in your content and grow your subscriber count!
At Digital Resource, our Miami SEO experts and digital marketing specialists will work with you to create a custom SEO and marketing plan. This will help your YouTube channel gain traction and teach you data-driven content to serve your viewers to keep them engaged and loyal.
Contact us today to start growing your subscriber count!