Whether it’s a kitty mimicking their hooman, a pack of dogs having a pool day, or a soldier getting a warm and sloppy welcome from their Golden Retriever after over a year of not seeing each other, it’s posts like these that get millions of views and shares on social media.
This is the part where a light bulb suddenly goes on in your head.
What better way to promote your veterinary business and strengthen existing relationships than by posting on the world’s largest social media platform?
Unless you’ve been living under a rock, we’re talking about Facebook.
With 2.8 billion monthly active users across the globe, it’s no wonder Facebook’s deemed as the King of Social Media. Despite many strong contenders doing everything they can to dethrone the giant (we’re looking at you, Instagram, Twitter, and Snapchat!), it remains undefeated.
More than 200 million small businesses are presently using the social media champ to increase their online presence. Now, it’s time for you to jump on the bandwagon and showcase what you’re all about.
Any content that features cute pets always generates a lot of buzz. People just can’t get enough of these adorable creatures, and we can definitely relate!
To help you get started, we’ve rounded up 10 of the most awesome post ideas that have helped veterinary practitioners attract new clients. Let’s get to them!
“It’s a pug…. it’s an English bulldog…. no, it’s a mix of both!”
Everyone loves a guessing game, or so we’re guessing. Either way, letting your followers guess the breed is a fantastic idea to encourage interaction and test their pet knowledge. The more unique the breed is, the better.
Plus, displaying photos of baby animals should be enough to get you tons of reactions!
Discovering that their beloved pup or cat ran away is every pet owner’s worst nightmare.
As soon as one of your clients calls to notify you that their pet is missing, post about it on Facebook, along with their photo and details.
On the other hand, if you find a lost kitten wandering around the streets, take them with you for temporary shelter. Share it on social media, like what Vale Vets Animal Hospital does here:
Posts about lost and found pets can get your followers sharing them in a snap. You’ll be overwhelmed by the outpouring of support you’ll receive.
If possible, share follow-up posts after owners get their pets back. Nothing makes people happier than seeing pets reconcile with their human parents.
Over 8 billion videos are watched on Facebook in a day, so why not grab the opportunity to promote your expertise by holding a live video chat?
Thanks to Facebook Live, you have the freedom to interact directly with your followers, address their concerns, and attract potential clients. Just be sure to make an announcement that you’re going live a few days prior, and another reminder an hour before the event.
Is there an animal or two in your clinic looking for a forever home? Get the word out on Facebook!
One of the best ways to promote adoption is by posting it on social media. This helps you reach out not just to current pet owners, but also those who are thinking about becoming one.
Members of the pet community will definitely give your post a share, especially since they believe that all animals deserve loving families.
What’s one way to boost employee morale? Give them a huge shoutout on social media!
Let the whole world know how much you adore your team. Post their photos and make a touching caption every time you do.
You might even want to consider featuring an employee every month on your page. Kinda like an “Employee of the Month,” but only virtual. Now that’s something to take their confidence to the next level!
There are many reasons why sharing success stories is often successful.
By posting such stories, you’re giving your followers three valuable things:
Aside from before and after pics, you can also include videos of how you’re performing the procedure to give your followers a feel of what it’s like to be in your place. Perhaps you can even have a couple of your staff discuss about cases that stand out the most.
Before featuring some of the pets you’ve saved, be sure to ask for their owner’s consent first.
This one’s sure to give your followers a good laugh.
If you have a client or staff member with a pet that closely resembles them, don’t hesitate to ask if you can feature a side-by-side image of them on your Facebook page.
Or, you can turn the situation around: Have your followers decide which dog or cat breed looks the closest to you. They’ll get a kick out of it!
Another way to encourage engagement is by asking your followers for their insights on different topics.
For example, you can post a photo of a newborn pup and tell your followers that you need name suggestions. You might also want to get their advice for your next blog post, or create a poll for pet-related stuff with questions like “How often do you walk your dog?” or “Are cats better than dogs?”
Whatever cause you’re involved in, social media is a great place to help raise awareness and inspire others to do the same.
Any time you take part in a community event or attend a fundraiser, make it a habit to post photos and a quick recap of what went down. Your followers will appreciate your philanthropic heart.
Any post that fits under the “Things That Make You Go Aww” category is never not a good idea when it comes to driving more followers to your page.
From babies hugging their fluffy pals to a pig gleefully enjoying a mud bath, these are the things that can put a smile on everyone’s faces.
Are you running out of creative ideas to get more followers to your Facebook page? Think it’s time you seek professional help? Allow us to serve you!
Digital Resource offers everything digital marketers are looking for - SEO development, reputation management, content marketing, you name it! Call us at 561-429-2585 if you’re ready to begin your journey with us!