While User Experience (UX) and User Interface (UI) work together to make users happy, there are distinct differences between the two.
UI focuses more on the functionality of a website design, what users see and click, and how various elements work together. UX, on the other hand, is all about putting visual and interactive features together to create an experience that is consistent with how a user feels about a company, its products, and services.
According to research conducted by Forrester, working on your website design in Miami to improve your UI can boost your site’s conversion rate by 200%, and a better UX can also generate conversion rates of up to 400%.
UI refers to everything a user interacts with to use a website, app, or other digital product (e.g., the icons and buttons on your smartphone, the touchpad on your induction cooker, or the color schemes and imagery on a website).
With regards to sites and apps, UI design focuses on the aesthetic side of things.
It aims to translate a brand's strength and visual assets to the interface of a product by making sure that the color schemes, icons, typography, and other elements are consistent and coherent.
The goal of UI design is to make sure that when users interact with your site or app, it is as intuitive as possible, no matter what device they’re using.
According to Don Norman, a cognitive scientist, user experience architect, and co-founder of the Nielsen Norman Group Design Consultancy:
"User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products."
This means that UX includes everything that the user experiences with a company and its products or services – be it a website, packaging of your products, customer service at a physical store, or interaction on social media.
UX design is centered around a user’s journey through a website or app and aims to solve a problem. It focuses on how easy it is for a user to navigate through a website or app and achieve what they want to do (e.g., streamlining the checkout process and providing multiple payment options so customers can check out quickly.)
The ultimate goal of UX design is to create an easy, efficient, and relevant experience for the users.
UX and UI go hand in hand. For an app or website to become successful, it should capture a user's attention and provide a seamless, one-of-a-kind experience.
Imagine coming up with an amazing idea for an app. There's nothing like it in the market yet, so you hire a UX designer to study your target end-users and help you determine what features your app should have.
You know your app is extremely useful if it offers something your ideal customers need. But, when they download it, the buttons are too close together and they keep tapping the wrong one by mistake.
Users can be left frustrated and delete your app. This is the consequence of bad UI.
On the other hand, imagine stumbling upon a beautifully designed website only to find that, beyond the stellar typography and engaging animations, the dropdowns are super long, and navigating across it is a pain. What is the point of having a beautiful website if it's not functional?
This is why you need to get both aspects right, especially in today’s competitive market.
UX and UI complement each other in the following ways:
If you’re serious about converting more leads and growing your small business, you need to start improving your UX. Here are some tips to help you do just that:
An effective UI design considers user expectations, then creates an interface that is easy and pleasing to use. User experience isn't its focus, but it does play a crucial role in delighting users and providing a positive user experience. Here are some UI tips:
79% of users say that a website’s overall usability is the most important aspect of a good website design.
Make sure you understand the difference between UX and UI so you can start assessing which areas of your Miami website design needs improvement.
Remember, a well-mapped-out website that's both beautiful and functional is the key to building confidence in users and converting them into customers. A poor website experience and interface drive potential customers away.
At Digital Resource, our award-winning team of website designers and developers will work together to improve your current website’s UI and UX so you can start achieving goals and work on growing your business!
Is your website not converting? Reach out to us!