The next step to a successful dental SEO strategy is to set goals.
What do you want to achieve with dental SEO?
Are you trying to build your brand? Establish your expertise? Attract new patients?
Whatever your goals are, they should be SMART. Specific, measurable, attainable, realistic, and time-bound.
Determine your ranking compared to your competitors.
Identify the keywords they’re ranking for that your site isn’t.
What are their dental SEO best practices?
It's important to do a competitive SEO analysis to determine opportunities and find ways how you can rank high for your target keywords.
2. Make it Easy for Search Engines to Rank Your Pages with Technical SEO
To have a successful dental SEO strategy, there are two things you need to achieve: making Google happy and making users happy. First, let’s focus on making search engines happy by following the best practices below:
Build your site on a reliable platform that allows you to scale and tweak your dental website SEO in the future.
Make sure you optimize your site’s speed because a slow website will not rank high. Internet users also don't like slow-loading websites. If your sites take longer than three seconds to load, they won’t hesitate to bounce and go to your competitor.
63% of all online searches are now accomplished through mobile. 70% of mobile searches also lead to online action within an hour. Make sure your website renders well across all mobile devices by using a responsive website design.
Make it easy for search engine bots to locate the contents of your site by creating a sitemap. This way, they can easily find, crawl, and rank them for relevant queries.
Make sure your site is HTTPS enabled to make your patients feel safe when making payments on your site or giving away personal information.
3. Provide New Dental Patients The Positive Experience They’re Looking for
Once you’ve made your site technically efficient for search engine bots to crawl, it’s time to focus on how to attract new patients. Google cares more about how well you satisfy people who find you through search.
The key to attracting new patients to your practice is to consistently publish high-quality content that answers their questions and satisfies their intent.
Do keyword research. This allows you to discover the terms or phrases that your target patients use when searching for your products or services online.
Determine the intent behind these searches so you can develop a list of relevant topics and keywords. This will also give you an idea of how to approach the subject matter in a way that your intended audience likes.
Do a content inventory to determine content gaps and what you need to add. This way, you can just repurpose existing content into videos, social media posts, and whatnot. Or, create content that you lack to help you rank better.
Incorporate your target keywords into your URL. It’s important to optimize your URL and make it readable to both search engine bots and users.
Add your keyword to your title tags and meta descriptions. This will make it easier for people to identify if your search result is relevant to what they’re looking for. As a result, they’re more likely to click on your link.
Don’t forget to insert your main keywords in your header tags to make it easier for people to understand the hierarchy of your page.
Use your target keywords naturally within your site's content. Your keyword should appear several times but avoid keyword stuffing.
Use your main keyword within the first 100 words of your content.
Use internal linking to help potential patients navigate across your content and discover other relevant pieces that they might find valuable.
Update your old blog posts, case studies, and other content to make sure they're fresh and remain valuable to users.
4. Establish Your Authority and Credibility Through Off-Page SEO
Off-page dental SEO refers to building backlinks or getting other high-authority sites to link out to you. This signals to Google that your content is credible and trustworthy.
Add self-created links to forums, social media profiles, online directories, and other online locations. Doing this is one of the easiest ways to “earn” backlinks.
Find sites that will add authority to your site and create a high-quality piece where you link out to them too. Share this piece on social media and email to gain engagement. Then, reach out to the site you want a link from and ask them if they would be willing to link out to you too.
Get the local press to talk about your practice in their pieces by participating in community events, speaking engagements, guest blogging, and other activities that will get your practice noticed.
Focus on local SEO to target potential patients within your location. Add your place to your keywords. For example, instead of just using “affordable braces”, be more specific like “affordable braces in Miami Beach.”
Claim your practice on Google My Business and optimize your page. Make sure your name, address, and contact information are accurate across all your online listings. Consistent NAPs are important to guarantee a high ranking.
Post reviews on your site and showcase user-generated content. This is a great way to engage potential patients and increase the average time they spend on your site.