Gone are the days when people would look at newspaper listings to find a pest control company. In this digital world, modern consumers use the web to search for products and services near them.
So, if you're looking for ways how to find and reach potential customers, SEO for pest control is the answer!
In this article, we will talk about five SEO tips your pest control company needs to rank high in the search results and generate more leads for your pest control business.
What is SEO and Why is it Important?
Search engine optimization or SEO is defined as a set of practices to help pest control websites and businesses rank up in online search result listings. These practices will increase your online traffic and help you reach more customers who are looking for pest control.
Why is it important to be on top of online search listings? Put simply, people are looking for the best pest control companies. And, people tend to associate being the best with being top of search listings. So naturally, you want to be on top of the search results.
Keywords are words or phrases you use to define what your website is all about. They help describe what your content is and direct potential clients to your website. Hiring an SEO agency for pest control companies will help you figure out what keywords to use to attract the right clients to your business
Target your customers - Before choosing what words to market, it is important to know who to market to.
Use longtail words - Using phrases to show what you can do will help greatly in web searches. Instead of using 'pest control,’ you might want to use, 'Pest control for all types of bugs and insects,’ to narrow down your target market.
Find alternate words - Search engines use complex algorithms to help clients find what they are looking for. When people search for pest control, search engines will show all websites that contain the words, ‘pest control’. Use keywords to set you apart from the rest by adding words like best or affordable.
Paraphrase your keywords - Try to use different words to have the same meaning. Clients might use ‘pest infestation’ or ‘ pest outbreak’ so it is important to create content that has both terms to help them find you.
There are approximately 2 billion websites on the internet. With all the competition, it is hard to stand out. Aside from optimizing SEO for pest control, here are some things to keep in mind:
Give clients a seamless experience - User experience is everything when it comes to customer satisfaction. Google emphasizes websites that give clients a great experience.
Avoid waiting time - Almost anyone has access to high-speed internet nowadays. Waiting for a website to load will detract clients from using your website to get what they need.
Group ideas - It is pretty easy to find things on search engines because you can find anything all in one place. Your website should offer the same thing. A navigation bar is crucial to helping clients find what they want from the kinds of pesticides to use to exterminate to what rates you offer. Grouping ideas or links in the navigation bar so clients have one place to go for your content.
Put pictures and videos - Your website is the gateway to your pest control business. Posting your projects on your website will help clients know you better and understand what you can do for them.
Getting links from other websites helps your pages rank up in web searches. It’s all about building connections with other websites so that they’ll pass authority to you. Here are some steps to do that:
Be friendly - Contact website owners or pest control businesses that are related to yours and build connections. Not only does this help your website rank up, but you build relationships with people that you might need. They might even need your help as well!
Choose relevant links - When choosing websites to get links from, it is important to choose those that are related to pest control.
Pay attention to anchor text - Anchor words are the words that link from one page to another. They are important because they give Google a better understanding of what the page getting linked to is about.
Key performance indicators or KPIs are what search engine optimization agencies use to track the daily, weekly, or monthly traffic of your website.
Key performance indicators help guide your pest control company in the right direction. They also show what the risks are and how to avoid them. Knowing what pages or content attract more clients and which don't is important to refine your SEO for pest control strategy and generate the best results.
Here are some aspects KPIs look at:
Count Your Viewers - KPIs look at how many clients viewed your website and specific pages that attract more viewers.
Rank Keywords - Keywords play a big role in attracting clients. That is why knowing which keywords attract more clients is very important. Keywords such as bed bugs, termites, and mice will help bring in significant traffic!
Bounce rate - Bounce rate tells us if clients leave or stay on a page or your pest control website as a whole. With this in mind, you can make changes to pages that don't attract clients.
When people use search engines to search for pest control companies, they first see the title tag and the description tag. These serve as the welcome banner to your website and thus are of the utmost importance.
A few things to ponder when creating tags:
Title Tag - Create a title that is inviting and encourages clients to click on your website. Using words like top, best, or leading will help your company gain more traffic.
Description Tag - Describing what your pest control company can do gives clients an insight into what you can offer. Be brief and concise as possible.
Reach The Top With Pest Control SEO!
Search engines nowadays have all the answers to every day what, where, and whys of pest control. Being on top of web searches gives you more power to win clients over and that is why consulting a search engine optimization agency is the way to go.
At Digital Resource, our digital marketing specialists and SEO experts will work together to create a custom SEO plan that will put your business ahead of your pest control competitors and increase traffic to your website.
.jpg)
.jpg)
.jpg)
