Email Us
Map Location

How to Provide a Superior Visual Experience Across Devices

Website Design

Have you ever run into a friend only to find out they didn't remember you? That's what it looks like when you go from one gadget to another.  

These days, people are constantly hopping between devices, and it can be a pain to re-enter the same information every time.

Visual appeal is crucial, as it is the first thing users will notice when switching devices. And since this is the first impression, it needs to be simple.

Users expect a smooth transition from one device to another, especially as the advantages of websites to business owners continue to grow. This can be achieved most effectively by enhancing the visual presentation.

But is that even possible?

Yes, it is! Our web design team in Miami has compiled their three best tips for pleasing users across platforms and devices in this article.

3 Best Tips for A Superior Visual Experience Across Devices

1. Design A Responsive Website

sample wireframe for mobile device

Responsive web design is a method in web development that dynamically alters a website's appearance based on the screen size and orientation of the device being used to access the site.

How a user interacts with a product is crucial in developing a responsive web design.

According to Elaine McVicar's article "Designing a Mobile Responsive Website," the four main steps that assisted them in creating a responsive website for McDonald's Hotels in the United Kingdom are as follows:

  1. Build Your Website: This will be determined by the nature of your business and your budget.
  1. Conduct Research: This requires understanding the factors that contribute to a responsive design, such as satisfying users' needs.
  1. Determine Your Site's Appearance: This is concerned with your website's overall appearance and feel.
  1. Construct a Wireframe: This involves sketching a two-dimensional representation of a page's interface, focusing on the placement and hierarchy of content, the available features, and the desired user actions.

These four essential steps can guide anyone looking to create a responsive design for their website. So, when creating a responsive web design, remember that the content is for the users, and the goal is for them to have the best experience possible.

2. Add User-Friendly Navigation Bars

Because mobile devices are becoming more popular, it is critical to design a website that is compatible with a wide range of screens and operating systems. This is where navigation bars come into play.

Visitors to your website will frequently use the navigation bar (or nav bar) as their initial point of contact with your company, enabling them to locate the information they need quickly. Therefore, the navigation bar should be as practical and appealing as possible.

sample nav bar
Photo from Skill Thrive

When designing a user-friendly navigation bar, these four factors must be considered:

  • Simplicity: Make sure your navigation bar is simple and easy to understand.
  • Consistency: The theme and structure of your navigation bar should be consistent so that users are not confused.
  • Clear Hierarchy Structure: Your navigation bars should have a clear hierarchy for each category so that users understand what the website offers.
  • Search bar: Users want to find what they're looking for quickly, and the search bar is the solution.

In her article "The Essential Guide to Website Navigation," Anna Fitzgerald stated that the most crucial feature of a website is good navigation, which is why it must be user-friendly.

So, make sure you follow the four design considerations we've listed. If your users can easily find the content, they came for using a navigation bar, you can expect them to stay on your page for much longer.

3. Use the COPE-M Strategy

Web content is vital because it influences the decision of a user to return to a website. Content is what sets you apart from the competition, and a well-planned content strategy can improve the usability of your website for visitors.

To allow users to consume the same content on multiple devices, a method known as the COPE method, which stands for "create once, post everywhere," is widely used.

Buddy Scalera, a content strategist, modified this COPE method to ensure an optimal visual experience across devices by adding the letter M, which stands for "mostly."

The COPE-M approach can help with content strategy by ensuring that your content and user experience are always in sync. It works well in written, spoken, and visual media.

By now, there's a good chance you're curious about how you can integrate the COPE-M, and here's how:

  • Select images from multiple sources. Test the chosen page on multiple devices to determine which images to multisource. However, because this is a highly technical process, you should consult with a content strategist or a user experience designer.
  • When using multiple sources for an image, it's essential to look at how it displays, not just whether it displays.
  • As screen sizes vary across devices, we recommended uploading images using a breakpoint strategy. A breakpoint is a system that stops pulling one image and replaces it with one better suited to the device used. This is useful because users can choose whether to rotate their screen vertically or horizontally.

In addition, the COPE-M method can help your SEO because it provides updated content, making it a crucial element for optimizing the user experience across devices.

Get Your Company's Website to Have the Best Possible Visual UX

There are many technical and complex considerations that go into making a website. Making one that gives users an improved visual experience requires different skills.

That is why our Miami web designers at Digital Resource are standing by. You can now take advantage of their newly established web design standards, which were explicitly created to help online business owners like you achieve your objectives.

Digital Resource has experts who can make a website that will last the test of time and do justice to your brand. When you select us to create your website, we will provide:

  • A custom website responsive design.
  • A devoted account manager to assist you with the process.
  • Increased organic traffic, increased qualified lead generation, and enhanced user satisfaction.
  • 100% complete ownership of your website.

If you want to give your users excellent service and keep them up to date on the latest design trends, don't hesitate to get in touch with us so we can provide you with the expert help you need.

Back to blogs

Related Blogs

Want to work for us?

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

apply Today
Digital Resource Awards