Web design is one of the most essential investments you can make for your business. In fact, it is a vital part of your online marketing presence.
A report by Stanford revealed that 75% of people judge a company by its web design. In another study, 94% agree that web design is the reason they mistrust a website. It’s telling us that consumers tend to remain skeptical about a site that doesn’t look pleasing to the eye.
As a Miami web design agency that has been working with various clients across America for years, we can certainly attest to these stats. Hiring a professional web designer or agency would be your best bet, especially if you have zero knowledge and experience, and that you always have your hands full.
To convince you further, this article will explain the five major benefits your business will get from building a quality web design. Let’s get right to them!
The truth is, your website’s design can either make or break the business you’re trying to deliver.
If your target audience is impressed with the overall look of your site and its user interface, there’s a huge chance that you’ll convert them into customers. And, higher conversion rates mean better business and revenue.
So, why else should you prioritize web design? Here are five reasons that will make you want to contact a Miami web design company right after reading this post:
They say first impressions last, and boy do we agree with that.
For instance, how would you perceive a brand whose website is filled with irrelevant imagery, unappealing fonts, and outdated info? One might automatically assume that the company isn’t really as professional and well-established as they expected it to be. They’ll leave the page in a hurry without coming back ever again.
This is exactly what will happen to you if you’re not putting any effort into designing your website. Not only will you leave a negative impression on your audience, but you’ll be missing out on leads once they exit your site and visit those of your competitors instead.
Keep in mind that your website is a reflection of your brand. That’s why you should design it in such a way that will make your audience feel great about it the first time they lay their eyes on it.
The impression you make on them can either get them to stay on your page and learn more about your business OR leave your page and turn to a competitor of yours. In other words, an exceptional design plays a role in keeping leads on your website.
Besides giving your audience a first impression of your brand, your web design can also provide them an insight as to how you view them.
A stellar and appealing website suggests that the company is keen on helping its audience. On the other hand, a site that looks like it’s been neglected will give users the assumption that the business doesn’t value them.
Look at your web design as the digital face of your business.
If someone enters your physical store, you’d want them to be greeted warmly by a friendly face, would you? A website that is bright, inviting, and modern is pretty much the equivalent of a friendly face welcoming new visitors.
Consistency is key to building brand recognition.
When you’re trying to generate leads, you want to build up your brand. You want your target audience to get themselves acquainted with your brand so that they choose you as soon as they’re ready to convert.
This is where a consistently designed website plays its part.
Everything across each page on your site should have the same layouts, styles, and fonts. Having a different design on every page will only make your site incoherent and unprofessional. Plus, people will find it harder to remember your brand, as they won’t know which colors to associate with it.
By building consistency through web design, you make it easier for potential and existing customers to distinguish you from your competitors. You might even want to make your website stand out from the rest by choosing a design concept that people rarely encounter. After all, everybody loves a unique brand!
Many web design elements affect how you publish content on your site, which then influences the way search engine bots crawl and index your site.
That being said, if your on-page SEO tactics aren’t up to snuff, you’ll find your website struggling to rank high on search engine results. The odds of you getting discovered by your target audience are slim to none.
Aside from how you publish content on your site, there are certain web design elements that can directly impact SEO in and of themselves. Understanding how web design influences search engine optimization can be complicated, so to put it simply, your code needs to be SEO-friendly.
If we were in your shoes, we’d be collaborating with a reputable Miami web design that really knows what they’re doing. Trust us, ensuring proper web design practices for SEO can get frustrating. The end result, however, will be extremely rewarding.
As mentioned previously, people are mistrustful of poorly designed websites. If your site contains old information or lots of missing content, your audience may find it suspicious that you’re not updating it.
Picture a person looking to place a bulk order with a manufacturing company. Before they do, they’ll be checking out that company’s website. If they notice some red flags like bad navigation or low-quality images, they’ll likely look for another business to partner with.
Meanwhile, a professional-looking and easy-to-use website signals trust with the audience. They’ll feel comfortable staying on your pages for as long as they like. When this happens, you present more opportunities for your business to capture those leads.
As a bonus, we’re sharing with you five elements of web design that usually cause visitors to abandon a site. Take a look at them below!
Too much clutter. No one likes seeing a site that’s overloaded with text and graphics. Imagine stumbling across one that displays pictures everywhere with very little information to communicate. Yikes!
Zero visual appeal. A plain and boring website is a surefire way to miss a chance to gain trust and credibility. Unless your content is THAT good, like 10 out of 10 good, you won’t be able to keep someone staying for long.
Bad user experiences. Confusing navigation can quickly drive visitors away. They’re on your site to find valuable and relevant information, not to waste time figuring out how to use your site.
Too many fonts and colors. Your audience will end up getting a migraine after seeing different fonts and colors all over your website. Don’t expect them to return anytime soon.
Poor quality photos. While images and graphics can add more appeal to your site, those that are of low quality might do the opposite. Pixelated photos? Uh, no thanks!
To get the best results for your business, investing in web design is a decision you should seriously consider. A website that drives people to learn more about your brand is what you need to climb your way to success.
If you’re looking for a Miami web design and digital marketing agency that has years of experience, look no further than Digital Resource. We know how the right web design can grow your business, and we’ll be more than happy to make that happen for you.
Our team of web designers will bring their expertise and knowledge to your campaign. Contact us today to learn more about our services. We can’t wait to become a part of your business growth.
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!