Great social media content inspires, solves a problem, answers a question, and fosters trust among its audience.
Unfortunately, creating shareable content is more challenging now than ever before. Aside from the fact that there’s more competition adding to the noise every day, organic reach and content sharing on social media are in decline.
In today’s social media sphere and marketing climate, only the best content will get shared. If you’re serious about generating more leads to your website and growing your business, you need to rise above these obstacles and find ways to create social media content that your target audience will naturally want to share.
As your go-to internet marketing company in Miami, we will share with you some actionable tactics you can apply to make your social media content more shareable.
Whether you're publishing a video, blog post, or infographic, make sure it's useful to your followers.
This means creating content that speaks to the needs and wants of your ideal customers. You want everything that you post on social media to resonate with them.
To achieve this, you’ll need data – not hunches, not gut feelings, not guesses – but raw customer data and insights.
There are many ways you can get data about your customers. Aside from first-party data, you can use website analytics, social media analytics, and conduct surveys to identify how your customers behave online.
Using the data you have gathered, you can now break your audience into smaller segments and create customer personas for each of them. A customer persona accurately depicts the various key traits of your target audience.
Once you know what their preferences and pain points are, here’s what you need to do next:
People are visual creatures. So, naturally, your target audience is more likely to get attracted to your posts if they contain relevant pictures, videos, charts, or infographics.
Strong visuals do more than just engage your audience. You can use them to send a message that speaks volumes without saying a single word. They also play a vital role in creating content that helps your business stand out and entice an audience.
Using the right imagery in your blog posts can make them more readable, digestible, and catchy. Aside from this, visual content is also significantly more likely to get shared on social media compared to other types of content.
When posting content on social media, just make sure you’re not publishing the same visual content across all the social channels you use. Although doing this can help you save time, you may end up losing engagement or even sales because followers won’t feel the need to subscribe to all your accounts.
To create visual content for social media that drive shares, here are some tips to keep in mind:
Evergreen topics are an SEO asset since they continually generate traffic.
For example, if you own a bookstore, relevant evergreen topics might include “greatest novels ever written” or “top 5 best books recommended by experts”. You’re looking for topics that readers will always want to engage with.
The problem with evergreen content is that everyone has already written something about it. So, your job is to own this topic by bringing something new to the table.
You can discuss it from a new angle, cover any gaps other writers failed to discuss, or give it a modern spin.
Aside from evergreen content, you also want to address trends in your content. Trends are constantly evolving, so you need to think quickly on your feet!
Modern consumers love to stay on top of trends. There's always on the lookout for the next best thing.
For example, create a heart-themed internet marketing campaign in Miami for Valentine’s Day or create a blog post discussing the latest fashion trends for spring.
If you want your followers to share your content, you need to tell a compelling story that resonates with them.
When you implement storytelling in your social media content strategy, you allow your audience to see themselves in a given situation. This makes your business more relatable and helps establish a connection with your ideal customers.
Think about how you're going to tell a story in a series of posts. It should cover the pain points that your audience is experiencing and the solution that your company can provide.
Boost your followers’ ego by validating their opinions in your content. This will motivate them to share your blog post or video, especially because they found proof that their beliefs are correct.
So, how exactly can you create content that validates your followers' opinions? Go back to your buyer personas and ask yourself the following questions:
People are only going to share your content if it’s convenient for them to do so.
This means you want to make sure any sharing buttons are located in a prominent position so people can see them easily. The more visible they are, the better.
We hope these tips help you create more engaging, shareable content. That said, the best way to level up your marketing strategy is by hiring professionals.
Digital Resource is an internet marketing company in Miami. Our team of social media marketers and content marketing specialists will partner with you to create a custom content strategy that will not only drive people to share your content but also convert them into customers.
Contact us today if you want to change how your content is performing on social media.