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The LVII Super Bowl: What's in It for Local Businesses?

Business Development

The LVII Super Bowl took place on Sunday, February 12, 2023, and was broadcast live from Arizona's State Farm Stadium.

If you're a die-hard football fan, you've probably been looking forward to it. Even if you dislike sports, we believe you tuned in to see an extraordinary halftime performance by an artist who may or may not have released the album Anti in 2016.

RELATED: Super Bowl LVII: Start Time, Teams, Betting Odds, and Halftime Show

However, for local business owners, the Super Bowl is a once-in-a-lifetime opportunity to increase sales and attract new customers.

That's why our Miami digital marketing experts are here to talk about how the Super Bowl will affect local businesses and what you can do to make the most of it.

Let's get started!

What Exactly Is the Super Bowl?

super bowl game

The Super Bowl is the annual American football playoff game between the two best teams in the National Football League (NFL). It's one of the most-watched shows on television every year, and it happens on the first Sunday of February.

Along with the game, the Super Bowl is also well-known for its halftime show, which features major musical acts, and its highly anticipated commercials—which frequently include some of the year's most inventive and memorable advertisements.

RELATED: The Best Super Bowl Commercials of 2023

The Super Bowl is a cultural phenomenon that brings sports, music, and advertising fans together to celebrate American culture and competition.

What Are the Impacts of the Super Bowl on Local Businesses?

Local businesses may benefit from the influx of visitors and their associated spending due to the Super Bowl. While it can have many positive effects, it can also have many negative ones.

Super Bowl 2023 party
Photo from AZ Central

Here are the positive and negative effects of the Super Bowl on local businesses, as compiled by our Miami digital marketing experts:

Positive Impacts

  • Increased Foot Traffic: Due to the influx of visitors to the host city, local businesses such as restaurants, bars, and retail stores frequently experience increased foot traffic. This can result in increased sales and revenue for these companies.
  • Boost to the Local Economy: The Super Bowl can boost the local economy by bringing in large sums of money from tourism, event spending, and other related activities.
  • Exposure: Companies from all over the world have the opportunity to advertise their products and services to a global audience during the Super Bowl. For these companies, this could mean more name recognition and customers.
  • Networking Opportunities: The Super Bowl provides local business owners and entrepreneurs opportunities to network and make new connections with other business owners and potential customers.
  • Increased Employment: The Super Bowl can also boost the local labor market, with increased employment opportunities for residents, particularly in the hospitality and tourism industries.

Negative Impacts

  • Disruptions to Normal Operations: Because of road closures, increased traffic, and security measures, the Super Bowl may cause disruptions to normal business operations. This can make it difficult for businesses to operate normally, resulting in lost sales and revenue.
  • Increased Costs: Local businesses may face higher costs due to security, cleanup, and other logistical requirements in the run-up to and during the Super Bowl. This can be difficult for small businesses that are already struggling to make ends meet.
  • Crowding: The influx of visitors to the Super Bowl host city can result in crowded streets, restaurants, and other public places, which can overwhelm locals and tourists.
  • Price Gouging: Some local businesses may engage in price gouging during the Super Bowl, charging significantly higher prices for goods and services. This can harm the host city's reputation and be a major turn-off for visitors.
  • Loss of Local Character: Local character may also be lost due to the Super Bowl as chain stores and franchises replace local businesses. This can be detrimental to the community, reducing its distinct identity and altering the overall character of the area.

Overall, the Super Bowl can have many positive effects on local businesses. However, it is crucial to consider the negative effects and take measures to minimize them.

How Can Local Businesses Capitalize on the Super Bowl?

Because the Super Bowl is one of the most critical events in the United States, our experts at digital marketing in Miami believes that it provides a unique opportunity for local businesses to capitalize on the excitement and hype surrounding the game. Here are some ideas for how local businesses can benefit from the event:

  1. Offer Special Promotions or Discounts: Local businesses can offer special discounts or promotions to customers who come in to watch the Super Bowl. This could include discounts on food and drinks, free giveaways, or special menu items.
  1. Host a Super Bowl Viewing Party: Local businesses can host a Super Bowl viewing party for customers, complete with food, drinks, and games. This can help draw a crowd and create a fun, festive atmosphere.
  1. Partner With Other Local Businesses: Local businesses can collaborate with other local businesses to plan a Super Bowl-themed event or promotion. A restaurant and a local brewery could collaborate to create a Super Bowl-themed menu, or a sporting goods store and a local bar could collaborate to host a viewing party.
  1. Advertise on Social Media: Local businesses can use social media platforms to promote Super Bowl promotions, discounts, and events. This can help the company reach a larger audience and generate buzz.
  1. Donate a Portion of Profits to a Charity: An excellent way for local businesses to show their community support is to donate a portion of their Super Bowl profits to a worthy cause. As a result, the company's image will improve, and customer loyalty will rise.

Do you want to get a glimpse of these plans in action? See for yourself in the news clip below:

These are just a few ways local businesses can use the excitement and energy of the Super Bowl to their advantage. Local businesses can get more customers and become better known in the community by getting creative and taking advantage of the event's many opportunities.

It’s Time to Promote Your Local Business

The Super Bowl offers an excellent opportunity for local businesses. The key is a fantastic company and a solid online advertising campaign.

To run an effective digital marketing campaign, you must invest time and effort, but it is also critical to work with a great marketing company. You need someone who knows the market and can advise you on the best strategies to employ. Our Miami digital marketing experts are exactly what you’re looking for.

Want to know more about how Digital Resource can help a local business like yours grow its online presence?

Contact us today for a free consultation.

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