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5 Surefire Ways to Build a Powerful Social Media Brand

Social Media Marketing

Creating and sharing content online allows you to establish a name for yourself that speaks to your values and abilities. In fact, even if you only use social media occasionally, your posts, shares, and responses all add to this larger public conversation.

While developing your personal brand on social media takes time and effort, you may land your next job or make some valuable contacts if you do it well.

But don't worry!

Here are five tips from our social media marketing experts in Nashville to help you establish a solid web footing and find lasting success in today's competitive online environment.

1. Get Your Social Media Profiles Up to Date

To get started, pick which of your social media platforms you want to focus on and close the rest. Make sure everything is correct, and make short but compelling profiles that include a narrative of your background story and a strong profile picture.

Each social media platform has distinct characteristics, so take the time to find your voice on the platform and communicate with your audience.

The following are two examples of how the same brand has taken two very different approaches on different social media platforms: LinkedIn and Instagram.

Adidas' Instagram and LinkedIn accounts
Screengrabbed from Instagram and Linkedin

The Adidas brand's LinkedIn page takes a more professional tone, features the Adidas wordmark logo, and advertises the company's podcast to expand the company's online audience. But on Instagram, the same company promotes the idea that "impossible is nothing" with the help of the brand's signature three-stripes logo.

2. Maintain a Consistent Content Sharing Schedule

Posting more frequently was a surefire way to increase interaction on social media in the early days. In the present day, however, posting too frequently can be annoying. Connecting with your readers or listeners is essential, but you also don't want to appear desperate.

When building a personal brand, it's best to post at least three or four times per week. It would be best to focus on two or three of your preferred channels rather than spreading yourself too thin.

RELATED: When is the Best Time to Post on TikTok?

There will be times when you don't feel like posting, and that's fine. Pick the most important social media metrics, look at the data associated with your posts, and identify the winning pattern.

Additionally, you can create timely and relevant visual content (photos, infographics, animations) by researching hashtags used on social media and news websites to identify trending topics.

3. Make an Original Spin on Your Social Media Updates

If you want to create an unbeatable online persona, our social media experts in Nashville recommend having an online persona that is true to you. If you want to keep a good reputation, do you know what not to do?

Think of all your interactions and content as a sample of your work and character. Sharing the work of others is a smart move (also known as "curating content for social media"), but it shouldn't be your only strategy.

You should also provide helpful content that you have created to demonstrate your expertise in the field.

Your content will only stand out if you look at familiar topics fresh. Feel free to brag about yourself and share entertaining anecdotes about your life (e.g., travel and hobbies).

Remember that, at the end of the day, social media is all about people. Lasting success is possible only through developing meaningful relationships with your audience.

4. Get Involved With Influential Groups

Social media platforms such as Facebook, Twitter, and LinkedIn have groups for almost any interest. Use the channel-specific search tools to locate communities discussing topics of interest to you. Then you can share your knowledge and increase trust in your personal brand.

However, given the potential for increased competition in larger industry clusters, it may be wise to target smaller, more manageable groups based on shared interests instead.

"dentistry" groups on LinkedIn
Screengrabbed from LinkedIn

Our Nashville social media marketing experts believe that joining a social media group can help you do the following:

  • Develop Marketing Concepts
  • Obtain Feedback
  • Share Helpful Content to Assist Others
  • Connect With Other Thought Leaders
  • Explore New Possibilities
  • Maintain Your Accountability
  • Establish Your Leadership Skills by Putting Your Knowledge to the Test

After you've joined your preferred social media groups, jump right in and add your unique perspective to the discussions. If you simply enter a group without actively participating in any of its activities, none of the above benefits will accrue.

5. Use Social Media in Conjunction with Email Marketing

Email marketing can be used in various ways to boost your social media presence and, by extension, your brand's visibility. The quickest and easiest method is to incorporate your social media profiles into an email signature and add share buttons.

Another effective strategy is to share your social media content via email with a curated email newsletter. Use an automated email marketing service like HubSpot or one of the many other options available.

The subscribers on your email list have the potential to become dedicated followers who regularly interact with your social media posts. So, make sure that your monthly email newsletter has links to your most-read articles on Instagram, LinkedIn, and other social media sites, as well as podcast episodes and videos that have gone viral on YouTube.

Together, email and social media can do wonders for your business. Using this tactic, you'll be miles ahead of the competition.

Increase Your Conversions Through Social Media Branding

Not being active on social media can have far-reaching consequences, especially in the business arena, where networking is essential for success.

Moreover, building your social media authority and maximizing your followers is much easier if you have a strategy in place for handling various aspects of your online presence.

As a result, our Nashville social media marketing experts advise that, while these tips can be helpful, it's important to remember that each brand has its own set of goals. Your social media strategy will need to adapt to those to succeed.

Keep in mind that this is a marathon, not a sprint and that you'll need to maintain consistency if you hope to amass a following of regular buyers.

We at Digital Resource are here to help you maintain your social media profiles while you wait for this to happen.

Contact us today to learn more about how we can make your online presence grow through social media.

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