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5 Reasons Why The Solar Industry Needs Social Media

Social Media Marketing

When you think of SEO optimization, you’re likely thinking about how your website can rank better on Google.  However, customers in the solar industry can also find you on Facebook, Twitter, Instagram, LinkedIn, and many other social media platforms you use.  

According to the Harris Poll, 55% of consumers discover new brands through social media. This indicates that not having profiles on popular social media platforms, or not updating those profiles frequently enough, can have a deleterious impact on both your sales and marketing efforts.

For optimal conversions, solar companies should have a social media strategy. Our SEO for solar companies have compiled a list of the reasons why social media can boost your SEO efforts. Let’s discuss!

1. Social Media Builds Your Brand's Credibility

business owner looking into a brand's credibility on ipad

Establishing one's credibility is the cornerstone of any successful marketing strategy. If people are spending money on you, they want to know that your expertise is worth it. Authority should therefore be one of your primary objectives when using social media. However, building relationships with people in this way can take time.

According to Edelman's Trust Barometer, roughly 40% of respondents indicated that they are unlikely to develop an emotional attachment to a brand unless they interact with or communicate with it via social media platforms. This means that social media interaction is critical.

One of the simplest ways to generate social media interaction is to respond to all comments and inquiries. When doing so, keep in mind that you should provide thorough and high-quality responses. This will establish a stronger connection with your audience.

RELATED: How to Handle Online Negative Customer Reviews Like a Pro

The more you do this, the more your brand becomes trustworthy.

2. Social Media Connects You To Your Target Demographic

Using social media to connect with and market to customers has significantly impacted businesses. While social media marketing has grown in popularity over the years, so has the demographic that the solar industry serves.

The solar industry caters to a demographic that includes:

  • Business decision-makers who are likely looking for cost-cutting measures.
  • Discerning homeowners who are seeking to reduce their monthly expenses.
  • People who are unhappy with how much they pay for electricity and want to know if there is a way to cut their costs.

No matter who you want to reach with your solar energy sales pitch, there is a market out there waiting for you to reach it.

RELATED: 5 Common Targeting Mistakes That New Businesses Owners Often Do

Having said that, experts in our SEO for solar companies believe that an effective social media engagement strategy can help you sell them solar energy.

3. Social Media Highlights Your Content

social media CTAs around the clock

There are no downsides to building credibility and making connections with new customers. But how well you do these things depends mainly on how good and relevant the content you share on your social media platforms is.

To get the most out of your social media efforts, make sure to share content that conveys the following three points:

  • Your company's brand and culture
  • Customer information that is both useful and instructive
  • Engagement-inducing content

Maintaining high quality is vital because there is a lot of competition in the market. If your content isn't interesting enough, it's easy to lose potential customers to competitors.

RELATED: The Ultimate Guide to Content Marketing

So, ensure your post contains good information and appeals to people.

4. Social Media Positions You As A Solar Industry Authority

Solar installers must be able to establish credibility and demonstrate their expertise. Customers invest heavily in solar systems with the expectation that they will pay for themselves within a few years and continue to provide them with free electricity for decades.

Customers need to know that if they work with your company, they'll be working with a group of experts. By sharing industry news and answers to frequently asked questions, you'll show everyone that your team knows what it's doing.

You can also give away free tips, tricks, hacks, and other helpful information that your target audience wants. This shows that you care about them, want to help them solve their problems, and make their lives easier.

By sharing your knowledge and expertise about a specific subject, you can show that you are the real deal. This helps you stand out from your competitors.

RELATED: 3 Tips to Position Yourself as an Industry Leader

The more you share helpful, easy-to-understand, and entertaining information, the more your audience will think of you as their go-to source for everything solar energy.

5. Social Media Provides Marketing Insights

TikTok analytics
Photo from TikTok

One of the most exciting and rewarding parts of social media marketing is that it lets you track your return on investment (ROI). With traditional marketing techniques such as newspaper advertising, it is impossible to know whether your ad will generate 100 or 0 leads.

However, with a Facebook-sponsored post, you can track how many customers are converted from that post.

This not only helps you defend your budget and makes your team look good to management during budget discussions, but it also provides valuable information about how your customers respond to what you're releasing.

You can determine what is working well and what needs to be changed, enabling you to spend your money as efficiently as possible.

Boost Your Solar Leads Through Social Media

Any form of marketing aims to deliver the most persuasive message to the most relevant audience. However, social media marketing has changed how solar companies can achieve this objective.

With social media, you can find people interested in solar energy because they don't want to pay for electricity, want to save money on taxes, or want to help the environment. Once you've found these people, you can convert them into customers!

This is exactly what Digital Resource is capable of. Our team of specialists will help your business expand through organic and paid social media strategies that will guarantee the expansion of your solar company.

Contact us today to find out how we can tailor our social media marketing efforts to your solar company's specific needs.

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