All business owners should have a well-written, professional bio.
You can use it to develop trust in your brand, market yourself and your company, attract customers, build a customer base, and appeal to investors.
As the leading internet marketing company in Florida, we are going to share some helpful tips you can use to write a compelling small business owner’s biography.
But before we delve into that, let’s first discuss what a professional bio is.
A professional biography is a summary of who you are: where you come from and what you do. This helps establish your integrity and expertise. A compelling bio instills trust in you and your brand.
Once you have a professional bio, you can:
If you’re concerned about sounding redundant since your name will be printed above your bio, don’t be. This is one of the few occasions where it’s okay to be repetitious.
After your name, you want to mention your brand or company name. If your company has awards, this is a great place to mention them.
Something like this may seem very simple, but it’s effective. It tells people who you are and what you do right away.
Use the next few lines of your bio to describe what you do as a small business owner.
For example: “Jane Doe is the founder and CEO of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in Florida. She is responsible for running all facets of the business, including sales. Doe has a proven executive management track record and over 20 years of entrepreneurial experience.”
Write down your primary responsibilities first, so your readers can visualize who you are during the day and what you have to offer in your niche.
To establish your experience, you want to mention what you have achieved in your professional career. This will serve as proof that you are who you say you are.
If you’re not sure what to write down, ask yourself this:
"What have I done for myself or for others that make me a valuable player in my niche?"
As the leading internet marketing company in Florida, we suggest that aside from your professional accomplishments, you should also mention your educational attainment, if you're involved in your community, and in what ways.
Here are some things to think about including:
Values help build a sense of purpose in the workplace by empowering your employees to work on achieving a common goal.
Some of the most common company values are those that are related to customer relationships, company growth, and business relationships. These are often translations of your very own values.
For example, if one of your values is reliability, then your clients can expect that you and your employees will deliver work outcomes to agreed quality standards and timeframes.
If you’re not sure what your values are, ask yourself the following questions:
Give your readers a peek at who you are as a person by describing what you like to do when you're not working. This may include:
People like to connect with others. The more genuine you feel, the more likable you’ll seem.
Pique The Interest of your Readers
Starting your bio with your name is a great way to draw the attention of your readers and make them want to learn more about you.
Using a conversational tone in your writing will also make it easy for readers to follow along.
Tailor It to Your Intended Audience
To make your bio more compelling, you should first identify its purpose and who will be reading it.
Is it for a publication? Marketing material? A proposal for a client?
Once you know the purpose of your bio, you can customize it as necessary.
For example, if it’s for a client, they’ll want to know more about your achievement and what makes you qualified to earn their trust.
If it's for a magazine feature, they'll probably want more information about your personal life.
Depending on your audience, your bio can be formal, funny, or personalized.
Don’t Be Afraid to Be Vulnerable
People love authenticity. Show people your personal side by mentioning whether you’re married or not, your hobbies, favorite food, and so on.
Depending on the purpose of your bio, don't be afraid to give away a little information about your professional life.
Update Your Bio
As time goes by, your experience and qualifications change. To reflect this progress, it’s important to update your bio every now and then.
Your bio gives you an opportunity to outline your qualifications and feature some interesting facts about yourself. You could even show off a little about your achievements.
You can use this to establish credibility, build trust, and win over potential customers.
If you don’t have a bio yet, it’s high time for you to create one! Use this blog to help you get started.
Need Help with Your Marketing?
Digital Resource is an internet marketing company in Florida. Our team of digital marketing specialists can help you maintain a positive image by managing the spread of relevant information, strengthening your marketing campaigns, and boosting your employer branding.
If you want to improve how your customers and your employers see you and your company, we can help! Contact us today for a free consultation.