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Mar 7, 2022
The US Bureau of Labor Statistics reports that dentists' overall employment will likely increase by 8% between 2020 and 2030.
This projected demand for dentists presents an opportunity for you to expand your own practice, but only if you have the partners and systems in place to put yourself out there.
Acquiring patients or clients may be difficult on your end. Putting up a clinic and allowing passers-by to see it will not be enough on its own. You must work hard to improve your dental marketing strategies.
In this post, we will share six dental marketing strategies you can use to promote and grow your practice.
Dental marketing is essential for the success of your dental practice. It is the process of identifying your ideal clients or patients by increasing the visibility and awareness of your brand.
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Dental marketing helps you locate, attract, and even retain your patients. Finding a dentist can be difficult for patients. But in this age where people have easy access to the internet, you might as well use it to your advantage.
A 2018 GWI Survey revealed that “54% of Social Browsers use Social Media to research products.” People might not be actively engaged in posting. Some are just lurking around social media, but they use their profiles to look for products and services that they want to have.
This is why it’s important to establish your identity online.
Telling your story and interacting with your audience on social media increases your visibility, which makes your brand more readily identifiable. This allows patients to connect with you and your story more deeply, which is essential as an entrepreneur.
Set Up Platforms Other Than Facebook: Your customers can be anywhere on social media. Facebook is not the only place to find them. Among the many potential channels, you may expand your reach through Instagram, Twitter, LinkedIn, and even TikTok.
Engage Your Audience: Once you've identified your target audience, elicit responses from them by creating polls or surveys as simple as:
Create Scheduled Posts: Posting regularly will help your audience know that you are consistent and up-to-date.
Use Multimedia: Frequent use of lengthy text will overwhelm your audience. Instead of lingering, they'll continue scrolling. Give them something to pause by using a variety of photos, infographics, and videos. Don't forget to include a caption too!
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Providing good treatment is one of the best ways to gain your patients' loyalty. However, aside from the dental care your patients receive, it's best to offer them some incentives too.
A statistic from Extole showed that “Customers acquired through referrals have a 37% higher retention rate, and 81% of consumers are more likely to engage with brands that have reward programs.” This means that a referral or rewards program is an excellent kick-off if you are just starting your dental practice.
Remember that word spreads fast these days, and your patients spread this through social media platforms.
Pro-tip: Monitor your referral program to ensure that it's a win-win situation for you and your patients.
Teaming up with other businesses can also increase your dental brand awareness.
For example, you may collaborate with a grocery store for gift certificates. In return, this will give sales to the partner business because there is a possibility that your client will spend more than the reward they received.
Collaboration is indeed a powerful tool for business. Having connections will create more opportunities for you and your clients.
Search Engine Optimization is an important part of digital dental marketing. Using search results and incorporating relevant keywords increases leads and online traffic to your site. The higher your website's ranking, the more likely it is for patients to find you.
Besides increasing visibility, maintaining your site will also improve your credibility and promise an ROI. A 2021 statistics from Impact states that 61 percent of marketers say their top inbound marketing objective is enhancing SEO and expanding their organic presence.
Our SEO Experts in Miami have helped many businesses find their way to top search engine results.
You may dedicate a portion of your website to content such as blogs. Your patients will appreciate you for taking the time to create content to suit their needs.
Content marketing is an opportunity to show them your sincerity in educating them and providing quality services. Good content will improve your site's SEO too.
Feedback matters. On your website or social media page, provide an opportunity for patients to feel heard. Giving them an avenue to rate and provide Feedback affects their dental experience.
Oberlo reports that "54.7 percent of consumers read at least four reviews before buying a product." More thoughts on your website or social media profile will help potential clients decide whether they should use your services.
Patients giving negative feedback or low ratings can't be avoided. But this should not take you away from your audience. How you handle negative reviews will affect your credibility. Take responsibility and express a genuine concern to rectify the mistake.
The demand for dental providers will rise in the coming years. While that can translate to dental practice growth, it also means more competition.
Allow your dental service to shine and increase your patients' lifetime value. At Digital Resource, we will direct customers to you so that they have the best dental experience possible.
Our social media marketing team will assist you in conveying brand messaging in an organic, authentic, and personable manner through daily posts across appropriate platforms.
Contact us today for a free consultation.
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!
