Every pest control business wants to optimize their website for SEO for pest control to rank high in the search results and generate as much traffic as they can to their site.
However, you need to understand that more traffic doesn’t automatically mean more revenue for your business.
Instead of aiming for volume, focus on getting high-quality traffic instead.
By choosing high-intent keywords for your pest control business, you can connect with your target market and attract users who will likely convert and become customers.
93% of online experiences begin with a search. This means that people who are looking for pest control services will likely use the web to find companies near them.
53% of web traffic comes from organic search. If you appear first on Google search engine results pages (SERPs), you’re going to get an average click-through rate of 31.7%.
That’s ten times more clicks compared to those results found on the second page of the SERPs.
By optimizing your site for SEO for pest control and using high-intent keywords in your digital marketing campaigns, you can capture a huge chunk of this traffic and clicks that converts.
When choosing keywords for your pest control business, you need to consider if anyone searches using those terms. Otherwise, you won't get any visitors, even if you rank number one for that keyword.
This is why search volume is important. Search volume refers to the number of searches for a given keyword within a certain time. The results reveal a keyword's competitiveness and popularity among users.
A lot of companies compete for popular keywords, but we recommend that you take a more strategic approach. Instead of competing for words that your competitors are already ranking for, figure out search terms that your ideal customers use but your competitors haven’t optimized for yet.
Avoid going for keywords with very low volume too because this means that you won’t be getting enough traffic to sustain your business.
Keyword difficulty shows how challenging it is to rank for a specific keyword.
The higher the keyword difficulty, the more challenging it is to rank in the top spot for a certain keyword because of the high competition. On the other hand, a low keyword difficulty means it's easier for you to rank for those keywords because fewer sites are competing for the top spot.
CPC refers to the amount you pay every time someone clicks on your paid ads. The higher the CPC for a certain keyword, the more likely it is to result in conversions. If the CPC is low, the keyword isn’t as competitive or the traffic generated by this keyword doesn’t convert well.
If you ever consider running ads on Google, you must consider this metric because the more clicks you get, the more your costs will add up. Note that a high CPC could mean that you won’t be able to achieve a return on your advertising investment.
If you’re not running paid ads, you can use this information to determine what keywords you want to rank for. Usually, high-converting keywords cost more.
Paid difficulty refers to how challenging it is to rank for a certain keyword in paid search results.
If a lot of sites are competing and paying a lot for a certain keyword, it could indicate that a lot of sites are competing for it in the organic search results too.
Low-difficulty keywords are easy to rank for, but they’re not always worth it.
When coming up with an initial list of pest control keywords, put yourself in your customers’ shoes and think about what terms they’ll likely use if they want to find the services you offer.
What would they type into Google?
Some examples would be: “pest control near me”, “how to get rid of house rodents”, or “affordable pest control in Miami”.
Determine who your direct competitors are and go to their websites. Find out what keywords they’re using in their content and blogs.
Here are the five ways you can determine your competitor’s keywords:
Long-tail keywords are longer, more specific search terms that a user will likely use if they’re closer to making a purchase.
Long-tail keywords tend to have a lower search volume, but they do generate traffic that is more likely to convert.
Every time you come up with a keyword, try to make it more specific to your pest control business by doing the following:
Use keyword research tools to help you identify high-intent search terms and understand how you could rank for these terms on Google.
Here are some free tools you can use to conduct keyword research:
After choosing the best SEO pest control keywords, incorporate them into your digital marketing strategy.
Track and analyze the results to see how you’re performing compared to your previous rankings and compared to your competitors.
It’s important to monitor your keywords so you can identify which ones are generating more business for your pest control company and which ones you don’t need.
Let Digital Resource assess your current SEO for pest control strategy and make expert recommendations.
Our team of SEO experts and digital marketing specialists will work with you to create a custom SEO plan that will put your business ahead of your competitors and generate more customers for your company.
Click here for a FREE SEO scan!