SEO for a Painting Company: 5 Simple Techniques to Get Found Online

When you search for “painting contractors” or “house painters near me” on Google, does your business show up in the search results?

If you can’t find your painting company in the top results or on the first page of the search engine results pages (SERPs), it’s time you invest in SEO.  

Painting company SEO is your key to getting found online. It helps ensure that your business shows up first when potential customers search for your products and services on the web.  

Getting your business found online can be the difference between running a successful painting company and a failing one. Here are five tips to guarantee you show up in the right place, at the right time, and in front of the right people!

What is Painting Company SEO?

SEO stands for search engine optimization. It focuses on improving your website and its content for better visibility. It also aims to provide users with a better experience to drive more traffic to your site and help you capture leads.  

It’s important to rank in the top three results for your target keywords because Google says that they get 54.4% of all clicks. The number one organic result is also 10x more likely to get clicked compared to results in the #10 spot.  

If you’re serious about growing your customer base this year and in the years to come, investing in SEO is the first step towards achieving that!

Some common painting company SEO best practices include using keywords, building backlinks, and on-site optimization.

Why is Painting Company SEO Important?

• Ranking high in the search results conveys a sense of credibility and trustworthiness, even if your prospects haven’t heard of your company before.

• Having the right SEO strategy puts you ahead of your competitors and generates a click before users even consider any other brand as an option or solution.  
• Improving where your pages rank for target keywords helps increase how much traffic you generate to your site.  
• Providing your target customers with answers to their questions and solutions to their paint points enables you to bring them to a closer point of making a purchase. It also enables you to create brand awareness early into the buyer’s journey.  
• Investing in SEO today will allow you to generate more customers for the long haul.  

5 SEO for Painting Company Tactics to Get Found Online

1. Find Out What Your Target Customers Are Searching For

The first step to getting found online is to provide your customers with high-quality content that answers their questions, provides solutions to their problems, and satisfies their intent.  

Why? The right content can help customers move smoothly along the buyer’s journey. And, when you succeed in helping them move closer to making a purchase, they’re more likely to buy from you over your competitors.  

So, how do know what your target customers are searching online to find your products or services?

Creating customer personas is key.  

Segment your existing customers based on common traits and create personas that best represent each group. Then put yourself in their shoes or conduct survey and focus group interviews to determine the pain points, problems, or queries that your target customers have.  

Are your ideal customers looking to repaint their houses? Are they experiencing problems with their previous contractor and want to redo it? Are they looking for a special kind of paint? Find out what your target customers are searching for.

This will give you an idea of what topics to write about, what keywords to use in your content, and the intent behind their searches.  As a result, you can create content that resonates with their needs and provides them with the information they're looking for.  

Using the right keywords is also important for SEO. It boosts your visibility and helps you show up in front of the right people when they’re looking for your products or services online.  

2. Add The Right Keywords In The Right Places‍

Now that you know what keywords to use and what topics to write about, it’s time to discuss where you should use these keywords throughout your content.  

To make sure your site ranks well, here are some keyword placements you need to know about:  

• Page’s title tag  
• Webpage URL
• First 100 words of your content  

‘For example, if you have a page on your site that’s optimized around the keyword “painting company”, make sure you add those exact terms in the key places we mentioned above.  

3. Increase The Average Time Users Spend On the Website

A high bounce rate can pull your rankings down. Why? When users leave your site right away after landing, it signals search engines that your content isn’t able to meet their needs and provide the information they’re looking for. As a result, Google will rank you down.  

To keep users on your site longer and encourage them to explore your pages, make sure you provide them with high-quality content that satisfies their intent.  

So, how exactly can you keep users on your site longer? Here are some tips:

• Make sure your content matches your titles. Avoid using clickbait titles or exaggerating and over-promising. You want your pieces to live up to the hype.  

• Improve your content's readability by making sure your front and line spacing is huge enough to read easily. You also want to break up your content and organize them using engaging subheadings.  

• Use bulleted lists to help your readers scan your content easily.  

• Add a call-to-action to your content to get users to take action. It's a great way to keep visitors on your site longer and get them to sign up for your email newsletter.  

• Use engaging videos to capture their attention.

• Reduce the time it takes for your site to load. If your website takes forever to load, people will not hesitate to hit the exit button right away.

• Use exit intent popups to detect when a visitor intends to leave and try to keep them on your page longer with a targeted campaign.  

Applying on-page optimizations also help keep users on your site longer and encourages them to explore other relevant pages.  

4. Focus on Local SEO for Painting Companies

If you’re targeting consumers who are within your location or in nearby cities, it’s best to localize your SEO for painting company strategy.  

Did you know that 46% of all searches on Google have local intent? Meaning, a sizable amount of searchers are looking for products and services near them. 88% of people who search for businesses near them through mobile often result in in-store visits, a phone call, or a purchase within a week.  

97% of people also say that they check a business’ online presence before deciding whether to visit them or not. These statistics prove that local SEO should be a crucial part of your marketing strategy, especially if you want to appeal to local consumers.  

Local SEO for painting companies allows you to reach out to potential customers near you and boost your sales in the most efficient way possible.  

Optimize your painting company for local SEO today with these tips:

• Claim your painting company on Google My Business (GMB) and make sure your NAP (name, address, phone number) is consistent across your online presence.  
• Enlist your business across multiple reputable online business directories.  
• Fill out all the information necessary to convert potential customers, such as business hours, special promos, photos of your products, and the location of your business.  
• Perform a local SEO audit to know if your listings appear in GMB and how well your website is performing compared to your competitors.  

• Improve your internal linking structure to help users and bots navigate your site easily and find other relevant content.  
• Create local content to be the local authority for your industry and attract a local audience. You can create content about local industry gatherings, news, employees, and other educational pieces.  
• Optimize your website for mobile since 61% of all Google searches are done on mobile.
• Aim to grow your inbound links by being active in your local community, building a relationship with the local press, bloggers in your local area, and influencers too!

5.  Be Active on Social Media

Although social media doesn’t impact SEO directly, it does help your painting company become more visible online in the following ways:

• When you share your content on social media, more people can see and share your pieces. As a result, you’re increasing the amount of traffic you drive to your site which boosts your ranking in the SERPs.  

• Social media profiles also rank in search results. They are prominently visible, especially when a potential customer does a branded search.
• Social ads enable you to put your content in front of people who didn’t even realize they needed your painting products or services.
• Many people treat social media as search engines. By making sure you’re active on social, you can show up when potential customers search for your products or services on the platform!
• Social media platforms let you geo-tag your posts and Stories, which is a great way to boost your visibility among the local audience and expand your reach.  

Without a doubt, social media plays a significant role in your overall SEO for painting company strategy even though it does not directly impact your rankings. It mainly works by increasing your brand and content’s visibility to drive more traffic and generate quality leads.  

Looking for a Painting Company SEO Specialist?

Optimizing your website for painting company SEO is the key to making sure potential customers know you exist and consider you as a solution to their problem.  

Partner with Digital Resource today to see results tomorrow! Our team of SEO specialists and digital marketing experts will work with you to create a custom SEO plan that will put you ahead of your competitors and drive more traffic to your site.  

Contact us today to know how we can make this possible for your painting company.  

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