Self Storage SEO Secrets to Maximizing Your Company's Growth

Frustrated that your self storage business website isn't getting the traction you'd like despite all those efforts you’ve been putting in? We totally get you.

It's like hosting an open-house party with balloons, snacks, and catchy tunes, but your guests can't find your place for some reason. Fret not, because we're here to talk about SEO, or search engine optimization, the digital map that will direct traffic to your online party!

SEO is the unsung hero of digital marketing strategies, the magic wand that makes your website appear higher in search engine results. It’s what will get people looking for self storage services online to learn about your business. It’s what will drive organic traffic to your site, generate qualified leads, and of course, boost conversions. It’s that powerful!

So, sit back, buckle up, and get ready to dive into the marvelous world of SEO. Digital Resource, your go-to self storage SEO company, is here to reveal some of the best-kept secrets that will supercharge your business’ growth. Let’s get to it!  

1. Know All the Right Keywords

First up, the cornerstone of search engine optimization – keywords! They’re the terms your potential customers type into search engines when looking for a self-storage service.

Imagine someone, sitting on the other side of the screen, typing phrases into Google in a quest for self-storage services. They could type "self-storage in [your city]", "cheap self-storage units near me", "climate-controlled self-storage", or "24/7 accessible storage units". These are what we call keywords.

Once you've identified the keywords related to self storage, your next move is to artfully incorporate them into your website content. They should be in your titles, meta descriptions (that's the snippet of information that appears under your webpage title in the search results), image alt tags (search engines can't 'see' images, they 'read' them), and your header tags (H1, H2, H3, and so on).

But wait, here's the catch! While it might seem tempting to stuff as many keywords into your content as possible, Google and other search engines are no fools. They prioritize the natural flow of content for the user.  

If you jam too many keywords into your content, you make it sound unnatural or spammy, thus risking penalties from search engines. This could result in your website ranking lower in search results, the exact opposite of what you want!  

So, the goal here is to strike a balance between using keywords to attract search engines while keeping the content engaging and natural for the reader.

2. Leverage Local SEO  

As a self storage SEO company with years of experience in the field, here’s something we can attest to: local SEO works wonders.  

Local SEO focuses on optimizing a website to be found in local search results. It's all about ensuring that when people in your area search for storage solutions, your company tops the list. In short, it’s there to attract locals who could potentially become your next customers.  

To help you get started, here are some quick tips that’ll get you ranking high in local search results:

Claim your online listings

Make sure you list your self storage business on all major online directories including Google My Business (GMB), Bing Places, and Yelp. Keep your information consistent across all platforms.  

Optimize your GMB profile

Regularly update your Google My Business profile. Add photos of your facility, update your business hours, and see to it that all details are accurate. Encourage customers to leave reviews and respond to them promptly and professionally.

Target local keywords

Incorporate local keywords into your content, blog posts, meta tags, and headers. For instance, use phrases like "self storage in [your city]" or "[your neighborhood] self storage facilities."  

Create locally-focused content

Post blogs or articles that are centered on your local area. Your topics can range from community events you’re involved in to storage tips tailored to local weather conditions.

Take advantage of local link building

Having other local businesses link back to your website is another way to increase your visibility, so you definitely want to establish relationships with them. Consider sponsorships, partnerships, or participating in local events.

3. Post Quality Content Frequently

Our experts here at our self storage SEO company all agree that content is king.  

Especially when optimized with relevant keywords, engaging content improves your site’s visibility, leading to more organic traffic and leads. It also grabs your audience’s attention, encouraging them to stay longer, come back for more, and maybe even convert right there and then.  

And, by providing valuable information and expert tips, you position your business as a leader in the self storage industry. This makes it easier for you to earn the trust of your prospects. There’s a huge chance that they’ll turn to you the next time they need storage services.  

For these reasons, you’re now probably itching to know what content to create. These ideas will inspire you:

• “How-to” guides: Instructional guides like “How to Pack a Self-Storage Unit Efficiently" or "How to Choose the Right Size of Storage Unit" can help establish your expertise and provide real value to your audience.
• Storage hacks: Share unique tips and tricks related to storage, such as “Top 10 Tips for Storing Seasonal Clothes" or "Ingenious Hacks to Maximize Space in Your Storage Unit".
• Case studies: Everyone loves reading success stories from brands they’re curious about, so why not post stories of how your storage units have helped individuals, families, or businesses? ‍
• Comparisons and reviews: Compare different types of storage units you offer, discussing the advantages of each. This helps potential customers make informed decisions. ‍
• Checklists: Come up with useful checklists like "Moving Out Checklist: Don’t Forget These Important Steps!" or "Essential Items to Store for Emergency Preparedness". ‍
• Infographics: Design engaging infographics that illustrate points from your blog posts or stand-alone topics.

4. Optimize Your Website for Mobile

As we’re presently living in the age of smartphones, not having a mobile-optimized website is a cardinal sin. Google even ranks mobile-friendly sites higher in search results. That’s why your website must be responsive and easily navigable on all devices.

That being said, below are quick tips to ensure you have a mobile-friendly website:  

• Use a responsive design that adapts to fit the screen size of any device. This makes your site look great whether it's viewed on a smartphone, tablet, or desktop.
• Mobile screens are smaller, so simplify your site navigation. Make it easy for users to find what they're looking for with clear, concise menus.
• Since all actions on mobile are done with fingers on a much smaller screen, see to it that all buttons are large enough to be easily tapped.
• Mobile users often have less patience for slow-loading websites, and they’ll leave in less than 10 seconds. Compress your images, minimize code, use HTML5 or JavaScript instead of Flash, and leverage browser caching to increase your site's speed. ‍
• Make your text large enough to read without zooming in, and use a clear, easy-to-read font. ‍
• Use appropriately sized images that load quickly and look good on a small screen. ‍
• Keep your contact details clickable. Tapping on your phone number should open the user’s dialer, whereas tapping the address should open maps. ‍
• Put the most important information and calls-to-action above the fold, where users can see it without scrolling. ‍
• Use tools like Google's Mobile-Friendly Test to see how well your site performs on mobile devices and fix any issues that come up.

5. Build Backlinks

Backlinks are like the secret sauce of SEO. They are incoming links from other websites to yours, and they play a vital role in improving your online visibility.  

When high-quality websites link to your self storage site, search engines like Google interpret it as a sign that your content is trustworthy and valuable. This vote of confidence can improve your site's ranking on search engine results pages.

Getting high-quality backlinks requires a bit of networking and outreach. Partner with local businesses or bloggers that have a significant presence and ask if they'd be willing to link to your site. This could be in the form of guest posts, joint events, or simply a resourceful link in their content.

Also, consider leveraging local directories or review sites. Having your website listed on such sites not only provides a backlink, but also increases your business's visibility.

Keep in mind, though, that not all backlinks are created equal. Links from high-authority, reputable websites carry more weight than those from low-quality sites. In fact, too many links from spammy or disreputable sites can harm your self storage SEO. So, it's essential to focus on the quality of your backlinks, not just the quantity.  

6. Track & Adjust

Self storage SEO isn’t a one-time event, it’s a long-term commitment. Think of it as a marathon rather than a sprint – it requires constant monitoring, adjusting, and fine-tuning to stay on track and ahead of the competition.

Why’s that so?  

Well, the digital landscape is continuously evolving. Search engines regularly update their algorithms, consumer behavior shifts, and your competitors are also likely optimizing their strategies. Therefore, what works for your self-storage company's SEO today may not work a few months down the line.  

That's why regular monitoring and adjusting are essential.

One of the most powerful tools at your disposal is Google Analytics. This free tool allows you to monitor various aspects of your website's performance, including web traffic, behavior flow, conversion rates, bounce rate, and page load times.  

By regularly analyzing these metrics, you’ll be able to gain valuable insights into your SEO strategy's effectiveness. You can identify the strategies that are driving results and the areas that need improvement.

Think You Can’t Do Self Storage SEO on Your Own?  

Implementing these strategies will surely help boost your rankings, but here’s the thing: applying them effectively requires time, skills, and a deep understanding of the ever-changing SEO landscape.  

That's where we come in. As your digital sherpas, we at Digital Resource are here to guide you on this exciting SEO expedition. With our deep expertise in self storage SEO, we're geared up to help you navigate the path, avoid the pitfalls, and reach the peak of digital visibility and success.

Don't miss out on the vast digital opportunities that await your self-storage business. Let us equip you with the right SEO strategies to maximize your company's growth. After all, in the marathon of SEO, it's always best to have a seasoned running partner.  

Book a free consultation with our SEO experts now!