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7 Marketing Resolutions that Will Lead Your Small Business to Success

Brand Development

New year, new marketing goals!  

The beginning of the year is always a good time for small business owners  like you to take a step back and figure out what you can do to take your company to the next level.

This is why it's crucial to kick off the new year with a list of marketing resolutions that will lead your small business to success. You may consider improving your visibility and planning a more personalized digital marketing strategy in Miami.

Identifying your goals is a great starting point to improving your marketing. The next step is to flesh out your course of action to make sure you achieve your objectives.  

Below, our experts will share with you seven marketing resolutions that will help start your small business year off strong.  

7 Marketing Resolutions for 2023

1. Focus More on Quality than Quantity

User having a great time reading a high-quality blog.

More isn’t necessarily better, especially when it comes to content. You don't want to put out subpar pieces that don't provide your audience value. Doing this will only hurt the way people see your business.

Publishing quality, relevant content that speaks to your intended audience is how you can boost your visibility, credibility, and authority this 2023. By being more intentional in the thought process that goes behind each content you create and thinking beyond keywords, topics, SEO, and links, you can produce unique, thought-leadership pieces that generate results.

If you used to be so concerned about publishing daily content, focus your efforts on creating fewer high-quality content pieces that have a greater depth and relevance instead.  

This is how you can gain traction online this 2023 and boost your visibility among your target audience.  

2. Give Live Streaming and Video-Based Content a Try

Video content is incredibly popular right now, especially short-form videos. This is why TikTok and Instagram Reels are major hits among users. 80% of consumers want to see social media videos from brands over static posts.  

Video-based content should be one of your keys focuses in social media marketing because it's a surefire way to capture your viewer's attention and engage them for a longer time compared to static posts. 64% of consumers are also more likely to buy a product after watching a product video.

If you want to drive engagement and raise brand awareness among the younger generation, do more live-selling, partner with influencers to talk about your product, and encourage consumers to buy. According to Data.ai, users spent more than 548 billion hours streaming through mobile devices in 2021.  

What's great about using live streaming to sell products and engage customers is that you don't have limitations on the number of people who can join you as a physical store would have. Plus, you can reach people outside your neighborhood and expand your potential customer base.

Here are some best practices when using live streaming to boost your business:

  • Think about your target viewers. You want your live stream content to add value to their lives by providing information or entertainment. The goal is to provide them with a good experience with your brand through interaction and engagement.  
  • Depending on the information you've gathered about your intended audience, the next step is to brainstorm for your content. Some of the most common ones are answering FAQs, doing a live demo, guiding users through a tutorial, and many more.  
  • Plan how you can keep your viewers engaged throughout the entire live session and get them excited for more.  
  • Choose platforms to go live where most of your intended viewers are.  
  • Promote your live stream ahead of time and build hype around it on social media.  

3. Provide a Positive User Experience Across Devices

Marketer personalized digital marketing experience in Miami across all touch points.

User experience (UX) refers to how a person feels when interacting with your website, app, blog, and other digital assets.  

A good user experience delights people by fulfilling their needs and giving them what they want without friction. This helps keep them loyal to your brand. Great UX can help you convince top-of-funnel consumers to become customers.  

This 2023, consider redesigning your site with a simple layout and use the easy navigation to prevent overwhelming users with complex information. You also want to optimize for mobile, since more than half of users worldwide use their phones to navigate the web.  

Below are some UX design trends for 2023 you want to consider incorporating into your website design:

  • Device synchronization. People want to be able to sync up content across devices, from laptops to phones, tablets, and smartwatches.  They want to have the ability to seamlessly surf the web and customize their experience across devices. This is what usability means in 2023.
  • Innovate on a whole new level by optimizing your site for wearables.  
  • Focus on delivering content in a more natural, friendly, and non-intrusive way.  
  • Confirm identity conveniently through fingerprint scan, retina scan, and face ID.  
  • Use scroll storytelling to enrich the user experience with dynamic elements that attract users through animation, color, and contextualization.  
  • Make data fun for users. Let them know how much they spent on your store and enable them to share this on social media to encourage others and boost loyalty.  
  • Use emotional design to gain traction.  
  • Optimize for accessibility.  

4. Conversational Marketing

People’s demand for immediacy has boomed by an average of 64% year-over-year. This is why conversational marketing should be an approach you want to consider when marketing in 2023.

Conversational marketing is a dialogue-driven strategy wherein you engage with website visitors and convert leads quickly through two-way interactions. It creates an authentic experience that delights consumers and builds relationships.  

In 2021, some of the most popular communication channels are online live chat (61%), email (50%), and phone or videos call (58%).  This shows that people love communicating via message because it's easy, quick, and feels like an actual conversation.  

So, how exactly do you do conversational marketing?

  • Engage and capture leads with chat instead of lead capture forms. According to Harvard Business Review, businesses need to respond within five minutes of initial contact to boost their chances of qualifying for a lead. If you take longer than five minutes to respond, your odds of qualifying for a lead decrease by 400%.  
  • Understand what your leads want and use Chatbots to engage with new leads instantly. Build your bots to have conversations that aim to understand consumers better and recommend the best next step for them. This speeds up your response time and ensures you can cater to leads 24/7.  
  • Nothing beats human-to-human interaction when it comes to closing a sale. This is why it's important to build your bots to connect the right leads to the right sales team member.  

What’s great about conversational marketing is that you’re able to create a richer experience for customers. It adds that human touch we all want when reaching out to a brand online.  

5. Incorporate More Interactive Content into Your Marketing Strategy

Marketer plans out where to put interactive content on website and other touchpoints.

Today's audience loves interactive content. This is why this 2023, marketers aim to focus on developing dynamic, two-way experiences that encourage active engagement from their intended audience.  

Interactive content offers many benefits, such as improved customer learning, enhanced audience engagement, and streamlined customer experience.  

If you’re wondering what kinds of interactive content you should be incorporating into your website and digital marketing strategy in Miami, here are some ideas:

  • Interactive infographics
  • Games
  • Quizzes
  • Contests
  • Calculators
  • Assessments
  • Interactive maps
  • Interactive videos

6. Explore Implementing Hybrid and Mixed-Reality Experiences into Marketing Mix

At Digital Resource, we strongly believe that providing customers with a mixed reality experience when selling your goods and services is the future of marketing.  

This 2023, consider exploring gamification, AR and VR tools, and Metaverse marketing to engage your customers in new ways.

It takes your marketing to a whole new level by creating avatars who can socialize on the Metaverse and purchase your goods or services. This allows people to virtually try on your products through social media filters, and many more.  

If you want to stand out, create a simulated but realistic experience!

7. Prioritize Social Beneficial Practices

Consumers today prefer to buy from brands that practice social responsibility. They're more likely to patronize businesses that use recyclable packaging, actively spread awareness about societal issues, and advocate for social justice over those who are focused more on money-making initiatives.  

More than 50% of Americans consider a company’s values when deciding whether to buy from them or not. 66% of modern consumers are also willing to pay more for products from brands that demonstrate social responsibility.  

This 2023, make it a focus to highlight social responsibility efforts in your digital marketing Miami campaigns to attract loyal customers who want to make a difference with their purchases.  

Here are some ways on how you can be more socially responsible:

  • Use recyclable packaging.
  • Give back to your community by directing portions of your sales to charity.
  • Run campaigns to raise funds for those in need.  
  • Sponsor community activities or services, such as offering a free haircut drive if you own a salon.
  • Promote fair trade and advocate for social justice.  
  • Promote diversity and inclusion in your digital marketing strategies in Miami.  

Focusing on giving back to your community and taking a stand on social issues allows you to resonate with a larger audience, which leads to more people trusting your brand and valuing your authenticity.  

Take Your Digital Marketing Strategy in Miami to the Next Level with Digital Resource!

Take your digital marketing strategy in Miami to the next level by following the list of seven marketing resolutions above! It’s a surefire way to make your small business succeed this 2023.  

At Digital Resource, our digital marketing specialists in Miami will work with you to create a custom marketing plan that will put your business on a fast track to success!  

Why wait for the New Year to seek expert help? Achieve results, contact us today!  

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