Email Us
Map Location

7 Steps to Marketing a Dental Practice on Instagram

Social Media Marketing

Social media for dentists is one of the most dependable ways to promote your practice. And you can't have a social media marketing strategy without including Instagram.

Instagram has 2 billion active users as of the third quarter of 2021 and is still growing steadily. Because of its emphasis on visuals, the social media network is an excellent choice for your dental practice.  

This is also great if you want to engage your audience and gain more patients. Digital Resource's digital marketing experts recommend that you follow the seven steps outlined below to promote your dental practice and grow your Instagram audience.

Step #1: Switch To a Business Account

Instagram business account

The first step is the simplest. All you need to do is make sure you have an Instagram business account. This allows you to add some basic information that a standard account does not provide, such as:

  • Your clinic's physical location
  • Your clinic's official contact number
  • Your working hours or walk-in hours

The best thing about it is that it is free!

To set up your Instagram business account, follow the steps in this article: Set Up a Business Account on Instagram.

Dentists don’t have a specific category. Instead, they can use any of the following:

  • Health/Beauty
  • Medical Center
  • Doctor

When you're finished, you're ready to move on to the next step, which is...

Step #2: Optimize Your Business Account

The next step is to work on your profile. This is what people see when they want to find out more about you after reading one of your posts, so make sure it's correct.

Instagram profiles look easy, so it's easy to miss a few essential features. Each of the following will help you significantly market your dental clinic:

  • Account Name and Handle: Make it the name of your practice so that it is easily identifiable. For example, if your clinic's name is Morningside Dental Care, your handle must also be @morningsidedentalcare.
  • Display Picture: Choose your practice logo or the dentist's portrait based on what your audience will recognize more easily.
  • Profile Bio: This gives a quick overview of your dental practice. Make sure to include relevant keywords, such as where you are or what kind of dentistry you do.
  • Website Link: Ensure the link goes to the page on your website that your audience will find most useful.
  • Action Button: Not all action buttons on Instagram apply to dentists, but a few, such as "reserve," can help drive more visitors to your website.
RELATED: Instagram Bios: Why it's Important for Your Small Business

Step #3: Build Your Instagram Feed

@dentistandco Instagram feed
Photo from @dentistandco on Instagram

It's time to start thinking outside the box. Once your profile is done, you can start building your feed to ensure you have a lot of good, relevant content to see, share, and interact with.

One option is to follow some dentistry Instagram accounts that can serve as both content feeds and sources of inspiration.

Check out the dental practices in this article for some Instagram ideas: 25 Dentists to Follow on Instagram + Their Strategies.

In addition to following individual dentist accounts, you can also follow hashtags related to the dental field and industry. This lets you see more relevant content in your news feed, making it easier to find posts you want to interact with. 

You must type in the hashtag you want, like #dentalphotography, and click the "follow" button at the top.

Step #4: Develop a Content Strategy

Some of your content may include sharing other people's posts, but most of it must be unique and original to you. This means you need to start developing your content strategy.

To be successful on Instagram, you must maintain a consistent flow of content, averaging about 1.5 photos or videos per day. Your content strategy assists you in meeting that goal by generating a diverse range of post types:

  • Educational Posts: These can include anything related to dentistry that demonstrates your expertise in dental work.
  • Personal Posts: These could be used to convey your personality and expertise simultaneously.
  • Behind-The-Scenes Posts: These could be used to introduce your practice and staff to new and returning patients.
  • Case Study Posts: These enable you to demonstrate the caliber of your work. Just make sure you get your patient's permission first.

Put these posts in order and organize them into a content calendar so that you can maintain the appropriate balance and pacing.

Step #5: Use the Appropriate Hashtags for Each Post

If you use Instagram, you know how powerful (and sometimes annoying) hashtags can be. They may be more important than any other social network for putting your content in the right place. They can, however, quickly take over captions and comments.

In a study conducted by Later, which analyzed over 18 million Instagram feed posts, they discovered that using more hashtags typically yields the best results.

hashtag statistics
Photo from Later

As you can see, posts with 20 hashtags get the most views on average, but posts with 30 hashtags aren't too far behind.

Remember that your hashtags should be relevant to your dental practice and the content you're posting.

RELATED: 11 Best Instagram Hashtag Generator Tools on the Web for 2022

Step #6: Create Instagram Stories

Instagram is more than just a place to share photos. In fact, the Stories feature may be the most valuable tool you have. You just have to know how to use it.

RELATED: How Do I Share A Photo Or A Video To My Instagram Story?

According to an Instagram statistic from 2019, 500 million accounts use Instagram Stories daily. What began as a Snapchat-inspired foray into video has evolved into a staple that provides plenty of opportunities for dental practices to get creative.

Remember that your Stories content should typically consist of multiple images or vertical videos that fill the entire mobile screen. It's all about capturing that raw, unedited emotion.

RELATED: How to Make Amazing Instagram Stories

Step #7: Create Instagram Reels

Users are currently obsessed with short-form videos. Instagram Reels receive more search interest than Instagram Stories and more engagement than regular Instagram videos, which is not surprising.

People are increasingly looking for Reels and learning how to use this feature. This is a sign that you should start promoting your practice with Reels.

Reels is a video feature that lets you combine multiple clips up to 90 seconds long and add visual effects, music, and captions to them. It's an excellent way to keep your patients' attention and entertain them while on the platform.

Here are some suggestions for what to post for your first Instagram Reel:

  • Day in the life of a dentist
  • Meet your dentist
  • Debunking common myths and misconceptions
  • Dental hacks and tips
  • Before and after results

If you haven't tried Reels yet, now is the time to do so! To compete with TikTok, Instagram will most likely reward Reel users for experimenting with the format by increasing their visibility and exposure.

Start Using Instagram to Promote Your Dental Practice Today!

And that's how Instagram marketing for dentists works. Even though it may seem strange to some, its beauty is in how simple it is.

Yes, you will have to try things out, and you will have to spend a lot of time on the network. But if you follow the steps above, you can use the platform reliably to market your dental practice and reach more people.

If you cannot commit to these Instagram marketing strategies but wish to begin one for your practice, you may want to hire a digital marketing team to assist you in realizing your vision.

At Digital Resource, we know a lot about how to market dental offices online. Our team of experts will help your practice grow by using different forms of digital marketing.

Contact us today for a free consultation.

Back to blogs

Related Blogs

Want to work for us?

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

apply Today
Digital Resource Awards