Social media for dentists is one of the most dependable ways to promote your practice. And you can't have a social media marketing strategy without including Instagram.
Instagram has 2 billion active users as of the third quarter of 2021 and is still growing steadily. Because of its emphasis on visuals, the social media network is an excellent choice for your dental practice.
This is also great if you want to engage your audience and gain more patients. Digital Resource's digital marketing experts recommend that you follow the seven steps outlined below to promote your dental practice and grow your Instagram audience.
The first step is the simplest. All you need to do is make sure you have an Instagram business account. This allows you to add some basic information that a standard account does not provide, such as:
The best thing about it is that it is free!
To set up your Instagram business account, follow the steps in this article: Set Up a Business Account on Instagram.
Dentists don’t have a specific category. Instead, they can use any of the following:
When you're finished, you're ready to move on to the next step, which is...
The next step is to work on your profile. This is what people see when they want to find out more about you after reading one of your posts, so make sure it's correct.
Instagram profiles look easy, so it's easy to miss a few essential features. Each of the following will help you significantly market your dental clinic:
It's time to start thinking outside the box. Once your profile is done, you can start building your feed to ensure you have a lot of good, relevant content to see, share, and interact with.
One option is to follow some dentistry Instagram accounts that can serve as both content feeds and sources of inspiration.
Check out the dental practices in this article for some Instagram ideas: 25 Dentists to Follow on Instagram + Their Strategies.
In addition to following individual dentist accounts, you can also follow hashtags related to the dental field and industry. This lets you see more relevant content in your news feed, making it easier to find posts you want to interact with.
You must type in the hashtag you want, like #dentalphotography, and click the "follow" button at the top.
Some of your content may include sharing other people's posts, but most of it must be unique and original to you. This means you need to start developing your content strategy.
To be successful on Instagram, you must maintain a consistent flow of content, averaging about 1.5 photos or videos per day. Your content strategy assists you in meeting that goal by generating a diverse range of post types:
Put these posts in order and organize them into a content calendar so that you can maintain the appropriate balance and pacing.
If you use Instagram, you know how powerful (and sometimes annoying) hashtags can be. They may be more important than any other social network for putting your content in the right place. They can, however, quickly take over captions and comments.
In a study conducted by Later, which analyzed over 18 million Instagram feed posts, they discovered that using more hashtags typically yields the best results.
As you can see, posts with 20 hashtags get the most views on average, but posts with 30 hashtags aren't too far behind.
Remember that your hashtags should be relevant to your dental practice and the content you're posting.
Instagram is more than just a place to share photos. In fact, the Stories feature may be the most valuable tool you have. You just have to know how to use it.
According to an Instagram statistic from 2019, 500 million accounts use Instagram Stories daily. What began as a Snapchat-inspired foray into video has evolved into a staple that provides plenty of opportunities for dental practices to get creative.
Remember that your Stories content should typically consist of multiple images or vertical videos that fill the entire mobile screen. It's all about capturing that raw, unedited emotion.
Users are currently obsessed with short-form videos. Instagram Reels receive more search interest than Instagram Stories and more engagement than regular Instagram videos, which is not surprising.
People are increasingly looking for Reels and learning how to use this feature. This is a sign that you should start promoting your practice with Reels.
Reels is a video feature that lets you combine multiple clips up to 90 seconds long and add visual effects, music, and captions to them. It's an excellent way to keep your patients' attention and entertain them while on the platform.
Here are some suggestions for what to post for your first Instagram Reel:
If you haven't tried Reels yet, now is the time to do so! To compete with TikTok, Instagram will most likely reward Reel users for experimenting with the format by increasing their visibility and exposure.
And that's how Instagram marketing for dentists works. Even though it may seem strange to some, its beauty is in how simple it is.
Yes, you will have to try things out, and you will have to spend a lot of time on the network. But if you follow the steps above, you can use the platform reliably to market your dental practice and reach more people.
If you cannot commit to these Instagram marketing strategies but wish to begin one for your practice, you may want to hire a digital marketing team to assist you in realizing your vision.
At Digital Resource, we know a lot about how to market dental offices online. Our team of experts will help your practice grow by using different forms of digital marketing.
Contact us today for a free consultation.