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Instagram Bios: Why it's Important for Your Small Business

Social Media Marketing

Instagram is one of the top social media platforms for visually engaging your followers.

It's a great place to learn more about your ideal customers and reach them efficiently.

But, contrary to popular belief, it's not just the aesthetics of your feed that matters. If you want to build a large following, your Instagram bio matters too.

According to Facebook's 2021 Brands and Drives Sales report, Instagram is used by 83% of customers to find new goods or services.

With that said, you are more likely to attract interested individuals if you include an interactive link in your company profile.

And if you're into digital marketing in Miami, creating a clear picture of your company in your posts is vital to its success on a social media platform with millions of viewers every day.

In this article, we will talk about the nature of Instagram bios, why it's essential to have one, and how you can customize it for your business.

Let's get started!

The Importance of an Instagram Bio

woman using instagram on tablet

Because of the restricted space on Instagram, it's important to optimize your bio to grab your target audience's attention and drive conversions.

The platform allows you just 150 characters to explain your brand, and that's precisely how much a new visitor will see before deciding whether or not to follow your Instagram account.

You may wow them by presenting your business in a few catchy phrases.

A great bio introduces your brand and sets the tone for what follows. It persuades your audience that they've arrived at your Instagram page for a purpose.

When you have the "perfect" IG bio, it keeps visitors wanting more, causing them to subscribe, scroll down, or even click on your link or CTA button.

The Building Blocks of an Instagram Bio

Creating the ideal IG bio for your brand isn't that easy. You need to perfect a few components to make sure you capture your audience's attention the moment they land on your IG account. 

Here are some elements you should consider when writing an IG bio:

  • Business Category: Boosts your brand's recognition and awareness.
  • Brief Description: Helps convey the essence of your brand to people who are unfamiliar with it.
  • Hashtags: Raises your user-generated content (UGC) and helps foster a community for your brand or business.
  • Contact Button: Enables visitors to phone, text, or email your company right from Instagram.
  • Location: Puts your business right on the map.
  • Link: Directs your followers to your website or a separate link page.
  • Mentions: Assists users in discovering additional accounts associated with your business.

After accessing your Instagram account, click on "Edit profile" to add and edit all of this information.

Customizing Your Instagram Bio

Now that you know what an Instagram bio is and its building blocks, we're sure that you want yours to stand out. So, let's unravel the mysteries of creative Instagram bios.

Here are the five things you can customize:

1. Emojis

3d yellow emojis on a laptop

You may use any standard emoji in your bio to add emotion, draw attention, and show the essence of your company. A typical heart emoji or a flower emoji aren't going out of style anytime soon. But, we suggest looking for more niche-specific emoji.

Emojis may also be used to replace bullet points and increase the general skimmability of an Instagram bio for your brand. However, the number of emojis to include is an industry-specific question.

2. Special Characters

Because emojis are getting more overused, special characters seem to be returning. Also, colored emoji may not be appropriate for a particular account's design. Special characters should be used to substitute them.

A special character might be as basic as a trademark symbol. In addition, brands with minimalistic aesthetics might also benefit from special characters.

To add them to your Instagram bio, create a new Google Doc or a new document in your preferred text editor. Then click "Insert" and choose "Special characters."

You may copy and paste them exactly as you would emoji.

3. Fonts

Did you know you can use multiple typefaces to emphasize different parts of your bio?

Your bio will stand out if you use creative fonts!

Although Instagram does not provide many editing possibilities, there is no harm in copying and pasting material from another source.

We suggest utilizing online editors with Instagram-compatible fonts that are guaranteed to appear correctly.

Here are a few tools that may help you change the appearance and feel of your text in an instant:

The majority of these and other editors work in the same way. You have to copy and paste your content, which is instantaneously rewritten in multiple fonts.

You choose the one you like most, copy it, and paste it into your bio. Some editors even let you see a sample of how your words will appear in your Instagram bio.

4. Line Breaks

Line breaks are used to vary the reader's breathing and emphasize the many meanings of single words when used in a phrase.

Adding some air to your writing improves readability. In some cases, it is also used as an aesthetic. It also allows you to include many items in your Instagram bio for your business account without making it too crowded.

The days of copying and pasting an unseen empty character are gone. Now, Instagram lets you add additional spaces between texts and establish line breaks with a single click.

To make an empty line, add a space sign and press "Enter" to maintain the line "occupied" but visibly empty. Remember that spaces count as characters, and you only have 150 of them available.

5. Link Pages

Many brands on Instagram use numerous links in their bios to provide additional content, and you can do the same.

Link pages allow you to consolidate all of your social network links and other resources in one location. It makes it very simple for your users to discover more about your company and what you do.

It's also an opportunity to increase your conversion rate since you're shortening the consumer journey.

Here are some link builders you can use to increase the number of links you can include in your IG bio:

All you have to do is register an account, link your Instagram profile, and add your social media or other links. Once done, copy your customized link builder link and paste it in your bio.

Create the Best Bio for Your Instagram Profile

instagram icon isolated on blue space

Remember that your brand name should be the first thing in your Instagram bio, and it has to be below 150 characters.

In addition, you need to provide a compelling CTA that connects your profile to your website.

Emojis may help bring out your brand's personality in your bio information, and branded hashtags are also essential for engaging consumers in a campaign.

If you believe that managing an Instagram account is too much of a task for your business, you might check into companies with the best digital marketing in Miami.

At Digital Resource, we offer social media and reputation management to boost your brand so that you can rank up in the search engine results pages.

Contact us today to learn how we can help you achieve social media success!

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