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Unleash the Power of Local Service Ads: A Guide for Dental Practices

Digital Advertising

Are you fed up with your dental practice getting lost in a sea of online search results? Are you looking for a way to reach new patients and set yourself apart from the competition? Do you want potential patients to be able to find you more easily online?

If you're looking for a solution to any of these problems, then Google Local Service Ads (LSAs) may be what you're looking for.

In this article, our dental marketing team will dive deeper into LSAs and their benefits for dental professionals in addition to how to get started and the use of Evident ID.

What else will this post cover? Here’s our TOC to give you a sneak peek:

Table of Contents

  1. What Are Google Local Service Ads (LSAs)?
  2. Benefits of Local Service Ads for Dentists
  3. Background Checks and Evident ID
  4. Steps to Get Started with LSAs
  5. The Power of LSAs
  6. Elevate Your Dental Practice with Digital Resource

What Are Google Local Service Ads (LSAs)?

Google LSAs poster

LSAs are ads that appear at the top of the search results page when someone searches for a local service. They are meant to help local service providers connect with potential customers in their area.

By showing up at the top of relevant search results pages, LSAs make it easier for potential customers to find and connect with local service providers like your dental practice.

Google Local Service Ads (LSAs) are more than just ordinary online ads. They are designed to revolutionize how local service providers connect with potential customers in their area.  

Imagine having your dental practice at the forefront of the search results page when someone in your community is looking for dental services – that's the power of Google LSAs.

However, there is more to LSAs than just achieving a high position in search engine results. Customers can feel safe using LSAs because they were created with them in mind.  

To ensure that users can have faith in their choice, Google conducts extensive screening and verification of all businesses qualified to run LSAs. When potential patients see your LSA, they'll know they're working with a reliable and trustworthy dental practice.

Benefits of Local Service Ads for Dentists

As a dentist, you need to always look for new and effective ways to reach potential patients and grow your practice. Our dental marketing experts have listed the main benefits of LSAs for dentists and why you might want to use them in your marketing strategy:

  • Increased Visibility: LSAs appear at the top of the search results page, making it more likely that potential patients will see your ad and visit your website.
  • Better Credibility: LSAs are only available to businesses screened and verified by Google, which increases your credibility and gives potential patients peace of mind when choosing your practice.
  • Increased Trust: LSAs include a Google Guarantee, meaning that Google will refund the ad cost if a customer is not satisfied with the service they receive. This helps build trust with potential patients and makes them more likely to choose your practice.
  • Improved Targeting: LSAs allow you to target potential patients in your local area, which helps you reach the right people and increases your chances of attracting new patients.
  • Competitive Advantage: LSAs give you a competitive advantage over other dental practices in your area, as they provide an obvious and credible way to reach potential patients.

Now that you've learned about the advantages of LSAs for dentists, it's time to learn about Google's verification process, which ensures that only reputable businesses are eligible for LSAs. This is where background checks and proof of identification come into play.

Let's look at how these crucial elements contribute to the legitimacy of businesses that use LSAs.

Background Checks and Evident ID

evident ID logo

When it comes to online advertising, trust and credibility are key. Customers want to know that they can trust the businesses they find through search engines, and Google understands this.  

That's why they have implemented a strict screening process for businesses who want to leverage Local Service Ads (LSAs). A critical aspect of this process is the background check.

A background check comprehensively evaluates a company’s criminal, legal, and professional history. This information helps establish a business's and its owners' trustworthiness, ensuring customers feel confident about working with them.

For dental practices, a background check is necessary to become eligible for Google LSAs. By undergoing a background check, dental practices can show their customers that they are committed to providing high-quality services and have a clean criminal, legal, and professional record.

Enter Evident ID – a reliable third-party provider of background checks that aids businesses in vetting prospective employees. Dental practices can quickly fulfill the LSA background check requirement with the help of an Evident ID. It examines the business owner's criminal and legal records and licenses during verification.  

As a result, customers can rest easy knowing that only legitimate businesses will be awarded LSAs through Google's service.

Steps to Get Started with LSAs

Are you ready to unleash the power of LSAs in your dental practice? If so, it's time to get started! In this section, we'll walk you through the steps you need to take to get your LSAs up and running.  

Our dental marketing experts can help you with everything from verifying your company's information to creating your ad campaign. Here are the steps to get started with LSAs:

Step 1: Create a Google Ads Account

Google Ads homepage

If you don't already have a Google Ads account, create one. This will allow you to set up and manage your LSAs.

Step 2: Verify Your Business Information

Verify your business information, including your name, address, and phone number. This information should be consistent with your website and other online listings.

Step 3: Pass a Background Check

To pass a background check, use Evident ID to ensure that your dental practice has a good reputation and can obtain LSAs. As previously mentioned, Evident ID is a reputable third-party company that conducts background checks for businesses such as dental clinics.

All your employees' names and Social Security numbers, along with your company's name and address, will be required for a successful background check. The process is quick and easy, so you can expect to see results in as little as 24 hours.

Once you have passed the background check, you will receive a certificate of eligibility, which you can use to apply for LSAs. This certificate is valid for one year and can be renewed annually.

sample Evident ID background check approval email

Step 4: Set Up Your Ad Campaign

With your eligibility certificate in hand, you can begin planning your LSA advertising push. The steps here are very similar to those taken by our dental marketing team when launching a standard Google Ads campaign.

When creating an LSA campaign, your company's name, address, phone number, and website are required details. It's also helpful to decide which procedures, like teeth bleaching or dental implants, you want to promote.

Step 5: Monitor and Optimize Your Campaign

Google Local Inventory Ads photo

Once your LSA campaign is up and running, it's essential to monitor and optimize it to ensure that you are getting the best results. You can monitor your campaign's performance using the Google Ads dashboard, where you can see data such as impressions, clicks, and conversions.  

This data can help you understand how your campaign is performing and make changes as needed to improve your results.

To optimize your campaign, you can adjust your bid, targeting, or ad copy. You can also try new strategies, such as using Google's Local Inventory Ads to show potential customers your services.

Step 6: Take Advantage of Customer Reviews

One of the benefits of LSAs is that customers can write reviews about your business. These reviews are shown on your LSA listing and can help build trust with potential customers.

To get customers to leave reviews, email or text them after their appointment and ask them to leave a review on your LSA listing. You can also put up signs in your dental clinic asking customers to leave a review.

Step 7: Utilize Google Guaranteed

Google Guaranteed logo

Google Guaranteed is a program that protects customers who book services through LSAs. If a customer is unsatisfied with the service they received, they can file a claim with Google, and Google will refund the service cost.

As a dental practice, you can take advantage of Google Guaranteed by ensuring that you provide high-quality services and by responding promptly to any customer complaints. Doing so can build trust with potential customers and increase their chances of booking an appointment.

The Power of LSAs

Google LSAs are an effective way for dental practices to reach new patients and grow their businesses. Our dental marketing experts strongly believes that dental practices can unleash the power of LSAs and reach new heights by passing a background check, creating an ad campaign, monitoring and optimizing it, leveraging customer reviews, and utilizing Google Guaranteed.

Consider using LSAs to expand your dental practice and reach new customers. Thanks to their powerful targeting technology, customer reviews, and reputation management system, you'll have the tools to get noticed by potential patients.  

And by following the steps in this article, you'll be well on your way to realizing the full potential of LSAs in your dental practice.

Overall, LSAs are a valuable tool for dentists seeking to reach new customers, establish a reputation, and expand their practice. LSAs can help you achieve your goals and connect with patients in new and exciting ways, whether you're a seasoned dental professional or just starting out.

Elevate Your Dental Practice with Digital Resource

Are you ready to unleash the power of LSAs and grow your dental practice? At Digital Resource, our dental marketing experts in West Palm Beach can help you get started with LSAs. Our team will work with you to create a customized marketing strategy that fits your specific needs and goals.

We understand the importance of reaching new patients and building a solid online presence, which is why we are so dedicated to what we do. With our expertise in LSAs, we can help you stand out from the competition, reach new customers, and grow your practice.

Don't wait to start reaching new patients and growing your practice. Contact us today to learn more about how we can help you take advantage of LSAs and other digital marketing solutions.

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