Is your Instagram account not getting as much attention from your target patients as you’d hoped?
It’s probably because your posts aren’t as engaging as your audience expects them to be.
Evergreen content will always be relevant to users. But when you're serving information in the same format again and again, it loses its appeal over time. And, sooner or later, patients will begin to ignore them.
Instead of simply posting branded content, spice up your Instagram account and boost your social media for dentist content strategy with these trending features!
Short-form videos are incredibly popular among users right now. No wonder why Instagram Reels are getting more search interest compared to Instagram Stories, and more engagement compared to regular Insta videos.
An increasing number of people are actively searching for Reels and want to know how to use this feature. This is a sign that you need to start using Reels to promote your practice.
Reels is a short-form video feature that allows you to edit multiple clips together up to 60-seconds long and add visual effects, music, and captions. It’s a great way to entertain your patients on the platform and capture their attention quickly.
If you haven’t given Reels a try yet, now is the best time to jump on the bandwagon! In an attempt to compete with TikTok, Instagram will likely reward Reel users by boosting their visibility and exposure for experimenting with the format.
If you’re wondering what to post for your first-ever Instagram Reel, here are some ideas:
Reels Visual Replies is a new feature that allows users to comment on Reels with another Reel.
This feature allows you to join in on industry conversations, engage with other content creators or dental accounts, and give your patients the opportunity to interact with you by making their own video responses.
You’ll find this video reply function in the comment section of any Reel and video replies will appear as a sticker.
Instagram Stories are a great way to share moments of your day and keep your patients and prospective patients updated with what’s going on in your dental clinic.
They appear in a slideshow format and disappear within 24 hours. Other dental accounts also use this feature similar to a menu where they feature their services, customer testimonials, smile makeovers, dental tips, and many more.
Since its launch, Instagram has made this feature even more engaging and beneficial through its interactive stickers.
Here are the different ways you can use Instagram stickers to drive engagement:
Wondering what stickers you should be using? Here are our top favorites:
Aside from the four stickers we mentioned above, one of the more recent interactive sticker options that are gaining a lot of attention in the community is the “Add Yours” stickers.
The “Add Yours” sticker enables you to prompt your followers and engage them by asking them to share their own Story around a specific theme.
Tapping on the sticker takes users to a thread or collection of photos from everyone who participated.
Here's what it looks like:
Photo from TabThemes
Did you know you can now share a tweet on Instagram? If you find any viral memes or tweets that you can give a spin or fit your brand voice into it, share them in your Stories or your actual feed!
It’s a great way to showcase your brand. Sharing a tweet from your followers is also a great way to encourage your patients to interact with you online.
Just remember that when it comes to sharing tweets, the trend today is to use a colorful background to make your tweet more visually appealing. Here’s an example of what it should look like:
Photo from The Skimm’s Instagram account.
Because Instagram is commonplace for content creators, influencers, and brand ambassadors, the platform is making it easier for brands to collaborate with them.
Thanks to Instagram’s Collabs and Branded Content ads, finding the best person to promote your practice has never been easier.
This new feature allows creators to list brands they're interested in collaborating with and enables practice owners like you to filter and search for the best-fit creators for your dental campaigns.
Once you’ve determined the perfect creator or influencer to promote your practice, you can reach out and communicate with them directly from the app.
Working with creators and influencers is an effective way to share your brand message more authentically and engagingly.
Checkout Smile Direct Club’s collaboration with content creator Kelli Erdmann to produce this fun and entertaining Reel:
Here are some ideas on how you can collaborate with creators or influencers on Instagram:
Instagram offers many different options to create and share content. By using these trending Instagram features, you can diversify your content, boost engagement, spread awareness about your practice, and attract new patients!
At Digital Resource, our team of social media marketing experts and SEO specialists will work with you to create custom content on social media for dentists that will help you attract more patients to your practice!
Want to put your dental clinic ahead of the competition? Contact us today to start getting traction online!