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A No-Gimmicks Guide to a Better Online Presence for Dentists

Search Optimization

Today, 5.07 billion people use the internet, accounting for 63.5 percent of the global population. Given that many people spend their time online, why not use the internet to grow your dental practice?

If you are having problems with your dental practice's online presence, you should not be concerned.

Our dental branding experts are here to offer assistance and advice. This article is for you if you're struggling to expand your online presence despite your attempts at establishing meaningful relationships with your target audience.

Using Blogs to Showcase Relevant Information

Although some businesses may use them, most do not currently create enough blogs. Some people have even declared that the blogosphere is extinct. As the owner of a dental practice, you should dismiss this myth.

According to statistics, 77% of internet users read blog posts regularly. This means that blogs are still alive and well.

While the dental industry is seeing an uptick in online interest, more work is needed before it can be considered a significant player in business and marketing.

To achieve this, you can incorporate a blog into the website for your dental practice. In addition to strengthening your online profile, this will also increase your credibility as a resource for dental health and medical care.

sample dental blog
Screengrabbed from Off The Cusp

To help you understand why blogging is so crucial for your dental branding, consider the following advantages:

  • It is a great way to share relevant information. You can educate your patients about dental health and how important it is. Regularly posting blogs can also announce essential updates about your business and services.
  • It helps in optimizing your website. Blogging provides fresh content, which is a crucial factor in getting search engines to crawl your website—a helpful factor in boosting your website's SEO.
  • It helps in showing your brand's personality. Blogging can sometimes be deemed as a formal and severe form of content. It is vital to show your personality on your blog for people to view your practice as authentic and relatable.
  • It helps attract new patients. If your website has a blog section, you are more likely to attract potential customers.

If you still haven't included a blogging section on your dental website, now is the time to do it. You can also consider it as a way to rebrand your dental business as part of your dental branding strategy.

Creating Social Media Campaigns

A social media campaign is an integral part of a dental branding strategy. It is a step you take as part of your overall strategy to achieve the goals you set for yourself.

A social media campaign typically consists of highly concentrated and narrowly focused content. The value is determined by observations made over a specific period. By doing so, you can also increase your online presence more effectively.

sample dental ads
Photo from Next Digital Dental

Consider having this as one of the ways to promote your dental practice if you are a new dental practice owner.

To start a social media campaign for your dental practice, define your social media campaign goals first. Here are a few examples of specific campaign goals:

  • Increase brand awareness
  • Increase website traffic and acquire new clients
  • Increase sales and revenue
  • Encourage customer participation
  • Create or expand your brand's community
  • Obtain customer feedback

Once you've established your objectives, it's time to start adding content. When creating content, keep the following three elements in mind:

  • Unique: Content that is copied and pasted will be penalized. Always write in your own words, with your distinct voice and tone.
  • Engaging: Your website's copy should be focused on your patients (not you), answer common questions, address their problems, and outline how to solve those problems. The StoryBrand approach is a great place to start.
  • Keyword-optimized: The most critical aspect of SEO is that your content is keyword-optimized. This entails conducting keyword research for every page of your website and ensuring that those keywords appear in headings, meta information, and copy.

More importantly, here are the things you need to think about to have an effective social media campaign for your dental practice:

  • Always include CTAs to encourage users to interact with your post.
  • Give away freebies in exchange for the information of your viewers.
  • Engage users throughout the campaign's duration.
  • Spread the word on other social media platforms.
  • Strategically monitor the performance of your campaigns.

You can also use events and occasions to promote your dental practice on social media. This strategy was used by some successful and inspiring social media campaigns to demonstrate an excellent online presence.

Understanding Search Engine Optimization

One of the benefits of having a solid online presence is that a company's name will appear whenever someone searches on any digital platform. This may be difficult for some because it requires much work.

Dental SEO is becoming increasingly popular as a new method of business promotion despite the amount of work required.

SEO poster

When digital marketing was non-existent, dental practitioners relied on traditional marketing. Traditional marketing methods, however, are no longer as effective as they once were.

An article by Meghan Hayden titled "Why Is It Important for Dentists to Invest in SEO?" highlights the significance of SEO for the dental industry. She argued that search engine optimization is crucial for dentists because patients have many choices when deciding on a dentist.

And if you want to bring in new customers, you need to differentiate yourself from the competition. SEO can help you do that.

Increase Your Dental Practice's Online Presence with Us!

Increasing a dentist's online visibility is complicated enough on its own. However, remember that many of your patients use the internet to determine which dentist to visit.

That is why you must have a solid online presence.

Consider working with Digital Resource on your dental practice's branding if you have any questions or concerns. We have experts on hand who can be of assistance to you.

Get in touch with us so that we can provide you with a free consultation to help you meet your business objectives. We’re always happy to help practices scale their business.

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