If you've decided to open your own dental practice, you may be wondering how you'll market it. Don't worry, we're here to help!
In this post, we'll go over five dental marketing strategies that you can implement as a new dental practice owner.
For most patients, the dentist's office is rarely a pleasant place. According to the National Center for Biotechnology Information (NBCI), roughly 80% of Americans are afraid of going to the dentist. That's why you need to make your patients feel welcome.
This is where trust comes into play. Trust is crucial for new patients. Trust must be built on more than just you and your employees' qualifications. Your dental clinic's overall atmosphere should exude confidence, and your dental website should reflect this.
Aside from trust, COVID-19 is another factor that has changed everything. New rules are being implemented regularly, and they vary by state. As a result, patients are left feeling insecure, so it's necessary to keep your patients informed via your website.
In addition, you will most likely want to keep the number of patients waiting in your clinic to a minimum at any given time. A website can be helpful in this situation because it can provide information about various communication options or set up a reservation system. This allows patients to book available appointments online.
Here are the basic actions you must take for your dental website:
If you're serious about creating a website, we recommend Webflow. You can learn more about it here: What Makes Webflow A Standout Website Builder.
SEO stands for search engine optimization. It’s typically broken into three major categories:
It's easy to think of SEO as a recipe. To grow your dental practice organically, you must use the correct amount of each ingredient.
As you progress, you may decide to make larger batches to scale your business exponentially. You can't put all of your eggs in one basket and expect to see a surge in traffic. This is not how search engine optimization works.
You can learn more about dental SEO through this post: Dental SEO With Digital Resource.
Google My Business, often known as GMB, is an online directory where you can list your dental practice for it to show in local search results and on Google Maps.
In fact, you may already have a Google My Business listing that Google developed automatically. All you have to do now is claim it!
One of the benefits of listing your dental business on GMB is that when customers conduct a branded search for your clinic, your clinic shows at the top of the search results.
In addition, Google My Business is possibly the most straightforward SEO tactic a dental firm can implement. It ensures that local clients find your clinic quickly by optimizing every area of your profile. Plus, you can also control what they see.
Before you create a profile, check Google to see whether your dental clinic already has one.
You can do so by clicking here.
Don't worry if neither you nor Google has created one. Google will help you through the entire process of creating a profile.
If you are adding your clinic to Google Maps for the first time, you may do so in three simple steps:
1. Open Google Maps on your computer and sign in.
2. You can add your company in three ways:
3. Complete the Google My Business sign-up process by following the on-screen prompts.
If one has already been generated for you, you can claim it by completing the steps below:
1. Open Google Maps on your computer.
2. Enter the company name into the search field.
3. Click on the appropriate business name to select it.
4. Choose Claim This Business and Manage Now.
5. Select a verification method and follow the on-screen prompts.
Customers and prospects will find your physical location more easily once you're on Google Maps.
You should maintain your social media accounts effectively on Facebook, Instagram, and Twitter.
To reach more patients, you must focus on writing content that is relevant, informative, and interesting for your audience. Consider it as creating a community and engaging with your local audience.
Here are some content ideas for your social media platforms:
Your ultimate goal should always be to provide value to your audience when you post.
When it comes to online lead creation, nothing comes close to email marketing in terms of affordability and conversions.
This type of marketing is one of the most straightforward communication methods with your current patients. You can send emails to patients to remind them of forthcoming visits, unique tips and techniques, invoice billing, and so on.
According to MedCity, more than 90% of patients demand improved email communication with their doctor. Even most younger adults prefer to connect via email!
Here are a few examples of email that you can use:
We've shared some of our ideas with you, but we recognize that developing a marketing strategy and implementing a multi-channel campaign will be difficult for most dentists.
An excellent dental marketing campaign needs a significant amount of effort, dedication, and consistency.
If you're looking for the leading dental marketing company to help you grow your dental practice, then you should consider collaborating with Digital Resource.
Contact us today for a free consultation.