Producing effective, high-performing content is the key to building a reliable brand and a strong social media presence. This is especially true for small business owners like you who have a tight marketing budget to work with.
For your small businesses to thrive without hiring an entire social team or needing to spend a lot on ad dollars, you need to embrace what makes you unique and develop a strong social content strategy.
Your visual identity serves to represent and differentiate your brand. It’s a crucial part of your company’s brand recognition and awareness.
The first step toward producing high-performing social content is to translate your visual identity into elements that you will consistently use throughout your social content. This will help you achieve visual consistency on social media, which is necessary to build a strong presence online.
So, how exactly do you create visual consistency in your social content? Here are some tips to keep in mind:
Together with visual consistency, you also want to maintain a consistent voice and tone across all channels.
To capture your audience’s attention and get them to respond to your posts, you need to create content that speaks directly to their needs, wants, and pain points.
Your goal is to get inside your customers’ heads and determine what’s valuable to them.
A good starting point is conducting Q&As on Instagram, This or That surveys, and interactive polls on Facebook or Insta Stories. Aside from these, you should also try doing the following:
Once you’ve gathered all the necessary data, try to spot trends and identify what your best-performing social media posts have in common.
Does your audience prefer images, short-form videos, or memes? What call-to-actions are they most responsive to?
Content repurposing helps you get more mileage for your pieces and enables you to distribute them better.
This is why it makes sense to reuse your custom marketing content for your social media.
If you’re concerned about sounding redundant, don’t worry. High-quality content doesn’t mean your posts always have to be unique or unheard of. You only need to make sure that you’re not simply copying and pasting the words from your blog to social media.
So, what’s the correct way of recycling evergreen content? Here are some creative ways how to repurpose your content and maintain its quality:
Along with evergreen topics, create content centered around the latest news in your industry. This can provide you with endless inspiration for your social content.
If you’re not sure where to find the hottest topics in your space, consider following experts, reporters, news sites, and influencers in your niche.
You can use their content as inspiration and provide insights to make it your own. Staying up to date on trends also helps you get ahead of your competitors, builds your credibility, and conveys that you're a leader in your industry.
Visual content rules the social media landscape. Whenever you post an image or media file on your page, make sure it’s not blurry or awkwardly cropped. Otherwise, your content is going to look unprofessional and will turn users off.
Make sure you know the standard social media image size across all platforms so that you don’t have to go back and forth resizing, reuploading, and resaving every time you need to post something.
Modern consumers love to see authenticity in brands. In fact, 90% of consumers believe that authenticity is important when choosing which brands they support.
Aside from providing educational, promotional, and entertaining content, you should also humanize your brand by posting behind-the-scenes clips about how your business works and the people behind it.
What’s great about this type of content is that it doesn’t have to be perfect. It still needs to be branded, for sure, but you can use raw clips straight from your mobile device and post them straight to your Insta Story or on TikTok.
Here is some behind-the-scenes content that will shed a light on who you are and what goes on behind closed doors.
Did you know that being active on social media can help improve your SEO in West Palm Beach?
Although social media doesn't directly contribute to your rankings in the search results, the exposure you gain and the traffic you generate across platforms can definitely boost your visibility on Google.
Here’s how a solid social media content strategy can influence search engine optimization:
The more people share your content on social media, the more exposure you gain and the more traffic you generate. As a result, the better your visibility in the search engine results pages!
Make sure your visual content rules the social media landscape by doing the following:
Small business owners wear many hats. Use the tips we shared above to guide you in making high-quality social content that generates results even if you’re a one-person team!
At Digital Resource, our team of SEO experts in West Palm Beach and social media marketing specialists will work with you to create a custom strategy that will put your business ahead of your competitors.
Need a trusted agency to help you handle the marketing side of your business? Contact us today for a free consultation!