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How Plumbers Can Stand Out from the Competition

Search Optimization

People tend to make assumptions about areas they are unfamiliar with, and plumbing is one of those things. As a result, when homeowners talk about plumbing businesses, they regularly express sentiments like, "They're all the same."

Nothing could be further from the truth.  

While the science of plumbing remains the same regardless of who performs the work, there is a significant distinction between plumbers and those whose primary objective is to generate billable hours.

Now, if you own a plumbing business, you may be wondering, "How can I stand out from the competition? How can I ensure that people know about my plumbing services?"

Running a plumbing company comes with its own set of difficulties. It is impossible to handle two distinct markets all year long, as with other businesses, targeting a specialized clientele or relying on seasonal upticks.

  1. The panicked client who has a burst pipe or other emergency and has to contact a plumber in the area as quickly as possible.
  1. The client who research and compares plumbing companies to find the most fantastic fit for their project, whether for routine maintenance or new installation.

To grow your plumbing business, you must design marketing strategies that appeal to both sorts of clients while competing in a crowded field.

In this case, we're not going to pretend that there's a single solution that works for everyone. The good news is that you can start with one little step and build up an SEO for your plumbing company to boost your results.

Where Do You Begin With Plumbing Marketing?

Online marketing is an excellent place to begin since it is easy to scale: you can reach many people for a relatively small investment of time and money.  

Online marketing is less time-consuming than offline marketing, which may entail going door-to-door, purchasing tangible goods, and dedicating a lot of time.

Starting with digital marketing doesn't have to be expensive, even if you are just beginning in the plumbing industry and have no prior expertise. Most professionals in the field now claim that they do not invest in SEO for their plumbing company.

What Is SEO, and How Does It Work?

SEO is an abbreviation for search engine optimization. This digital marketing approach focuses on increasing the visibility of your website in search results on search engines such as Google.  

You can use several strategies to boost the visibility of your business online (or the position in search results) if you have a basic understanding of how plumbing SEO works.

SEO expert in front of his desktop

Plumber SEO strategies can be divided into two categories:

  • On-page SEO refers to all of the optimization techniques that take place on your website.
  • Off-page SEO is any strategy that takes place outside of your website.

Both on-page and off-page SEO make your website more user-friendly and trustworthy while increasing its search results ranking. It enhances the likelihood that your plumbing website will rank well for various searches when search engine crawlers determine how user- and crawler-friendly your website is.

A good example is often helpful when learning how search engine optimization works. Let's say you have two websites, Website A and Website B, which you would like to promote to your potential customers.

Because Website A is not responsive, users on tablets and smartphones will have difficulty accessing and using it. Users of tablets, smartphones, and desktop computers will benefit from website B's responsive design, which is more user-friendly.

It's a simple choice for search engines as to which website is more user-friendly: Website A.

Of course, the mechanics of search engines are a little more complex than that. Today, search engines generate results based on more than 200 different parameters, which implies that various factors influence your position in search results.

Plumbing SEO Best Practices

To get your plumbing business rank higher in search engines results pages, be sure to implement these proven strategies:

1. Optimize Your Site for Plumbing-Related Keywords

First, do thorough keyword research to identify which keywords are commonly used by your target audience. Keywords relevant to the plumbing industry - such as "drain cleaning," "emergency plumbing," and "water heater repair" - can help improve your visibility in search engines.

Once you have your list of keywords, use them throughout your content, meta tags, and header tags. However, you must sneak them in naturally; otherwise, you'll commit keyword stuffing, a bad practice that will lead lower rankings.  

2. Add a Service Area Page on Your Website

Create a dedicated page on your website that lists all the areas that your plumbing business serves. This can help your website rank higher in local search results for plumbing-related queries in your service area.

3. Optimize Your Google Business Profile

See to it that your Google Business Profile (formerly Google My Business) listing includes accurate and up-to-date information, including your business name, address, phone number, and hours of operation. Also, use the Q&A and Posts features to engage with potential customers and keep your listing fresh and up-to-date.

4. Use Local SEO

Implementing the right local SEO tactics is one of the best ways to get your plumbing business appearing in Google Maps. You can start by optimizing  your website and online listings for local searches. You can do this by using local keywords, such as the location of your business.

Another is by getting your plumbing company listed in popular local business directories like Yelp, Angie's List, and Yellow Pages. Doing so can help increase your online visibility and improve your chances of getting found by potential customers.

5. Post Plumbing-Related Content Consistently

Google is all about providing the best results for its users. That's why it favors websites that consistently publish content relevant to their niche or industry over those that aren't as active in the content department.

So, if you aim to secure a spot on Google's first or second page, you should definitely prioritize content creation. Produce informative and educational content related to plumbing topics, such as how to prevent clogged drains or how to fix a leaky faucet.    

6. Track and Analyze Your Results

Use tools like Google Analytics and Google Search Console to monitor your website's performance and the effectiveness of your plumbing SEO strategies. That way, you'll be able to identify areas for improvement and make data-driven decisions to boost your online presence.    

Why Does Google Care About SEO?

Google search interface

Why does a search engine care if you use them or not? You don't pay them? You don't pay them...but someone else does! So, they care because they get money from advertising.

The search engine results page is the page that appears when you input a search query (aka SERP). The SERP displays either “organic” and “pay-per-click” results (or PPC). On-page SEO influences organic results, whereas PPC advertising is paid for.

You can't pay Google or any other search engine to appear in organic results.

But it's the ads on the page that pay the bills. So, the better the results, the more likely you and others will return to that search engine. More people using the search engine means more adverts and money. Makes sense?

Why Is SEO for Plumbers the Most Effective Marketing Strategy?

When looking for a local plumbing provider, 80 percent of homeowners prefer to search online. And ninety percent of them like to click on the first three search results and call them.

More than 3.3 million online searches for plumbers in their local locations are conducted by householders in the United States every month.

Given that more than 90% of clicks occur on the first page, it is almost guaranteed that your business is losing customers if it is not included on the list.

If you want to receive more emails and phone calls from your consumers daily, you must have a high ranking on Google.

What Results Can I Expect from a Plumbing SEO Company?

When it comes to plumbing marketing, SEO for plumbing companies are no exception. They help you build a long-lasting, sustainable lead generation engine for your business by:

  1. Improving your keyword rankings on search engines for keywords such as "plumbers," "plumbers near me," "hot water installation," and other keywords with high buying intent from homeowners.
  1. Increasing website traffic to your company's website
  1. Top-loading your sales funnel with high-quality plumbing leads that are located in your most desirable cities and service areas is the goal of our lead generation service.

Digital Resource can assist you in achieving greater search ranks, increasing website traffic, and making your phone ring more frequently.

Our dedicated team of SEO professionals has years of expertise assisting plumbing businesses and contractors around the United States in maximizing their search engine real estate by implementing industry-leading techniques and tactics.

If you're running a plumbing company and are looking for a top SEO company for plumbers to help you grow your business, you've come to the perfect place. Digital Resource is a multi-award-winning search engine optimization business with extensive plumbing industry experience.

Contact us today to get started with a competitive digital study and receive personalized ideas on how we can help you grow your plumbing business.

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