At this point, most contractors and remodelers have established and optimized their presence on social media platforms such as Facebook, Instagram, LinkedIn, and possibly even Twitter.
But should you be doing more to keep up with the latest social media trends?
Our home builder SEO experts believe that the more social media platforms you have, the better. Learn how TikTok can help you grow your homebuilding business.
TikTok, also known as Douyin in China, is a video-focused social networking website owned by the Chinese startup ByteDance. It allows users to create short-form video content on any topic they want.
It features a wide variety of 15-second to 3-minute user-created short videos, including pranks, stunts, tricks, jokes, dancing, and entertainment. Additionally, you can use music, filters, and other effects to captivate your audience.
In the United States alone, TikTok has approximately 80 million active users, roughly 60% of whom are between the ages of 16 and 24. This indicates that a substantial percentage of users are members of Generation Z.
This finding is consistent with the generalization that young people are more likely than older individuals to be first-time users of any given social media site. It also supports the widely held belief that TikTok is the social media app that defined Generation Z.
Because your future customers will be members of Generation Z, it is essential to educate, engage, and maintain brand awareness among this demographic via consistent TikTok activity.
Although millennials and baby boomers use other social media apps more frequently, TikTok usage is increasing among this demographic.
So far, only 4% of social media marketers in the United States use TikTok. This indicates that leveraging your homebuilding expertise on TikTok will position you as an industry leader.
As a builder or remodeler, it's understandable if you don't see how the platform's increasing success and popularity relate to you. However, it is true. Businesses that have experienced success on TikTok are not that hard to find.
By posting short, entertaining videos of their work, for instance, one California carpet repair company has amassed 24.9 million likes and 836,000 followers.
The fact that real estate agents also see increased business and home sales is a boon for the construction and renovation industries.
Even though TikTok is still relatively new, our homebuilder SEO experts suggest that these five reasons should be enough to persuade you to create an account on the platform.
If you're not used to making videos, you might go through a slight learning curve when you first start using TikTok.
Create your personal profile first, then your business profile for your construction company, so you can see how the platform works by watching the videos posted by other users and getting a feel for the interface.
You'll find out very quickly that it's easy to learn and has many cool features and editing tools.
The "Discover" and "For You" pages are quick and easy ways to find out what's popular and get some ideas to get you started!
Hashtags are an essential part of a TikTok post and using them well is a smart way to reach the people you want to reach. If you use a relevant hashtag in one of your videos, you can reach more people who follow that hashtag. Just take a look at the hashtags that this home builder used:
Using a unique hashtag for your homebuilding company is one of the best ways to get more people to visit your business page and spread the word about your brand.
If you want to see the most recent and popular hashtags in the construction industry, you can use TikTok hashtag generators. You can also search for trending videos, hashtags, content creators, and more using TikTok's "Discover" tool.
TikTok provides opportunities for both organic and sponsored posts:
Through organic posts, your homebuilding business can constantly expand its reach and audience engagement on TikTok. Most business owners in the industry prefer to attract more readers by using organic content.
Inviting your audience to create and share videos is one of the most effective organic strategies most businesses use on TikTok.
Paid posts, on the other hand, can assist your business in increasing engagement and expanding its audience. Here are some of TikTok's many paid advertising options:
Live streaming on TikTok is the best way to reach more people and get potential customers to check out your business page. It's a creative way for companies to make more revenue and share information with their followers simultaneously.
By going live, you can connect directly with your viewers in real-time and get them more interested in your brand.
TikTok recently added an analytics feature for its paid Pro accounts that works in real-time. With the help of these analytics, you can keep track of how your profile is doing and learn more about the demographics of your audience.
TikTok analytics gives you the tools you need to improve the quality of the content you post on the platform, which helps your business grow.
Because there aren't many builders and remodelers on the platform yet, it's a good place for a beginner to start. You can show off your projects or talk to other builders and remodelers about what you know.
Keep an eye on what's popular and visit TikTok's business learning center for tips on how to use new video features in your posts. Most TikTok users want to watch something entertaining, so keep it light and creative.
If you need help with your social media strategy, you may also want to work with our home builder SEO experts at Digital Resource. With our tried and tested social media marketing strategies, we're confident that we can help you grow your social media presence.
Contact us today for a free consultation.