Have you ever tried searching for “Garage door companies” on Google, hoping that your business would appear as one of the top results, only to see your competitors dominate instead?
If you’re having a hard time finding your company online, chances are, your ideal customers don’t know about you. This could be the reason why you’re not getting as much traffic or sales from your website as you expected.
But don’t fret! You can still fix this. It all starts with optimizing your website for SEO for garage door companies.
SEO stands for search engine optimization. It’s the process of improving your website to boost its visibility so that when people look for garage doors on Google, Yahoo, or Bing, they can find your site right away.
The higher you rank in the search results, the more likely you are to attract prospects and earn more revenue online!
Aside from the fact that ranking on the first page of the search results allows you to generate more leads online, optimizing your website for SEO also provides the following benefits:
A proper SEO campaign requires time to lay a strong foundation. Without that foundation, you’re more likely to experience extreme ranking fluctuations, which could negatively affect the amount of traffic or leads your site is getting.
Keywords are what people enter into search engines to find what they’re looking for.
By using the same keywords that your target customers are using, you can successfully put your content in front of them as they conduct queries about garage doors online. This increases your chances of discovery.
Through keyword research, you can identify what your target audience is searching on Google, what topics they care about, and how popular those topics are based on monthly search volume.
Researching keywords provides you with insights you can use to determine which topics and keywords you should use for your blogs.
Remember, don’t create content based on what you want to tell your customers. Focus instead on what they want to discover.
The right topics optimized with the right keywords can boost your rankings on Google, drawing more prospects to your business!
When choosing your keywords, target those that are longer and more specific. People who use long-tail keywords in their searches are those who are closer to making a purchase.
For example, instead of using the general term “garage doors”, you could use “affordable garage doors in Miami”, or “Garage door repair in West Palm Beach”.
Long-tail keywords may get less search traffic, but they usually have a higher conversion value. This means you can generate better leads for your business.
Short tail keywords that contain one or two words only are very generic and don't specify user intent. This makes it difficult to figure out what a user is looking for. For example, someone who is searching for a "garage door" could be looking to buy garage doors, but they could also just be looking for more information about different kinds of garage doors.
There's also a possibility that they're not from your area so they won't end up buying from you or using your services. Plus, generic keywords are very competitive. It's hard to rank them.
If you want to reach more leads that will most likely end up as your customers, focus on optimizing your site and creating content that uses long-tail keywords.
When Google crawls through your site, they look for keywords to establish that your page is relevant to a user’s query.
Aside from using keywords in your blog posts, you should also add a particular keyword you want to rank for across your site. This means naturally incorporating it on your headings, titles, URLs, meta descriptions, and in the body.
These are all strategic places for your keywords to help your site rank better in the search results.
Placing keywords naturally in multiple places on your page can help you rank better in the SERPs.
However, make sure not to use the keyword too often. Otherwise, this can lead to keyword stuffing, which can negatively impact your site’s ranking.
Although the point of using keywords is to help search engine bots better understand what your site is all about so they can serve it in front of searchers for relevant queries, you shouldn't forget that at the end of the day, it's the humans that you're trying to win over.
Keyword stuffing distorts the meaning of your content and irritates your readers. That’s why you should only use keywords where they fit naturally.
Keep in mind that the main purpose of search engines is to help users find answers or solutions to their queries or problems.
When making content, you should aim to answer a question or solve a problem that’s relevant to your ideal customers. This is how you can appeal to your target audience's attention and draw them to your site.
Your content should be well-written, well researched, high-quality, with no grammatical errors, and optimized for SEO for garage door companies.
We suggest that you begin with a pillar page. A pillar page broadly covers all aspects of a topic on a single page and then links out to more in-depth articles about specific subtopics.
Once you have your content in place, it’s time to start building links.
There are two types of links: internal and external links.
Internal links are clickable links that lead your visitors from one page on your site to another page on your website. Both users and search engine bots use links to navigate through your site and discover other content.
External links, on the other hand, are hyperlinks that lead your visitors from one page on your site to another page on a third-party site. External links have a greater impact on your rankings because they signal that your site is considered trustworthy by others.
This tells Google that you’re a reliable source of information and the data you’re sharing is valuable to searchers. The more authority sites link to you, the higher you’ll rank on the SERPs.
So, how can you get other reputable sites to link to you and build backlinks?
The best way to build backlinks is by creating link-worthy or newsworthy content! This is why it’s important to write high-quality, thorough blog posts that contain helpful information.
A beautiful, mobile-friendly website that’s easy to navigate and optimized for SEO has a big impact on your bounce rate.
Mobile-friendly websites load faster, which is important because modern users no longer have the patience to wait for sluggish sites. If your site doesn’t load within 3 seconds or less, especially on mobile, your visitors will be gone before you know it.
A website that’s easy to navigate and use also encourages your visitors to explore your pages longer, increasing your chances of making a conversion. Plus, the longer a user stays on your site, the better you’ll rank on SERPs. A high bounce rate, on the other hand, will hurt your rankings.
You also want to evaluate your current website design, asking questions like:
The goal of improving your website is to create a better user experience for your visitors so that they will want to come back and work with your company.
SEO for garage door companies is the rocket fuel your business needs to help it rank higher on the SERPs. The higher you rank, the more prospects will know about you, and the greater your chances of making more sales online!
At Digital Resource, our team of SEO experts and digital marketing specialists will work with you to create a custom digital marketing strategy that will put your business on top of the search results!
Allow the experts to handle SEO and marketing so you can focus on everything else necessary to grow your business. Contact us today to get started!