Fashion is one of the biggest industries on Instagram. It’s every fashionista’s first choice when it comes to finding inspiration for their outfits or showing off their looks.
According to a survey, people are more likely to purchase a fashion item after seeing it on Instagram. The majority of Instagram users are also following fashion or lifestyle-focused accounts. 60% of Instagrammers also say that they discover new products or brands on the platform.
Without a doubt, Instagram is a must-have tool for every fashion brand out there that wants to expand and grow. In fact, 96% of US fashion brands are on Instagram!
So, if you don’t have an Instagram account for your fashion business or you have one but aren’t active, we suggest that now is the best time to get aggressive.
We have to warn you, though, that it’s a fast-paced and highly competitive world. You can’t just start posting and expect sales to come in right away. You need to have the right fashion-forward Instagram content marketing strategy to be competitive on the platform.
So, what exactly should a small business owner like you post on Instagram to captivate an audience, make sales, and attract a community of loyal followers?
As your go-to Florida internet marketing company, we are going to share with you content marketing tips to grow and expand your fashion brand on Instagram.
Without further ado, let’s get started!
Instagram is a very visual-centered platform, which gives you the ability to market more than just clothing pieces, but rather, a lifestyle.
By using impactful images to curate the “ideal” feed, you can bring your brand story to life.
Here are the most engaging types of content that you should include in your content mix, which can help you grow your fashion brand on Insta:
Modern consumers buy from companies with a heart. They choose businesses whose values align with theirs. And, they’re more likely to stay loyal to brands they can identify with.
By using Instagram as a platform to spread your brand mission, you will not only attract mere shoppers, but a community of loyal customers.
Here’s an example from Mate The Label:
Mate The Label is a fashion brand that advocates for organic, sustainable fashion.
Their posts, highlights, and stories do not just promote their products, but also educate consumers about ethical fashion and encourage their followers to #giveadamn about the environment.
As your go-to Florida internet marketing company, we believe that sharing your brand mission is a great way to set yourself apart from your competitors and establish a deeper, more meaningful connection with your followers.
Aside from sharing your brand mission, it’s also important to share promotional posts about what makes your product one-of-a-kind.
Show your followers your take on new trends, feature influencers using your products, and use Carousel posts to show off different angles of your products.
Keep in mind that when planning out your content mix, 80% of your posts should convey your story, while the remaining 20% should be promotional. Most successful fashion brands on Instagram follow this rule, so we suggest you should too.
Also, since people don’t like being sold to, avoid posting too many promotional posts.
It’s crucial to let your followers know about any upcoming product launch, sale, or any changes to your brand.
Giving your followers a sneak peek of your new products not only builds anticipation and excitement around new launches, but it also provides them a reason to keep coming back to your profile.
Many popular fashion brands have perfectly curated their Instagram feed to create an image or “feeling” they want their customers to associate with them.
This allows their audience to envision themselves living a kind of lifestyle when they wear their clothing. We believe it works because people don't just buy clothing for the sake of having something to wear - people buy clothing because of how they feel after putting together an outfit.
This has led Instagram to become more than just a platform for sharing photos. It now serves as a source of inspiration for fashion enthusiasts and a place for brands to share their stories.
Style your products according to how your ideal customers might want to dress or give them something new and controversial by showing them avantgarde.
You should also tap into micro-influencers and partner with them. They can help you create the kind of image you want people to perceive of your brand. This will also drive their followers to check out your Instagram account. So, post a picture of them wearing your products, and for sure, you’ll be able to generate new followers and sales.
It’s always a good idea to feature your followers on your Instagram feed, highlight, or stories. It does not only motivate your audience to buy your products and post about them on social media, but it also helps make your followers feel appreciated, heard, and known by the brand they love.
Another major plus about featuring your followers is that it helps establish trust and convince undecided shoppers to finally check out their cart.
As your go-to internet marketing company in Florida, we recommend that you create a hashtag specifically for user-generated types of content so Instagram users can easily check them out. It’s also convenient for you to find new UGC posts.
People are naturally curious. They love to know about things they don't know.
That’s why you should give them a peek of what goes into the sourcing of your materials, the processes involved in the production, how you pack orders, and the work involved in your photoshoots. Such actions will feed your follower's curiosity, keep them engaged, and show the human side of your brand.
You might also want to try using boomerang to make a fun loop of some behind-the-scenes content for your followers.
Instagram empowers fashion brands to expand and grow their business by giving them the flexibility to share their story and sell more than just clothing, and by providing shoppable features companies can use to drive more sales.
Here are the five shoppable features you should consider using:
Make it incredibly easy for your followers to buy what they like as they scroll through your feed by using the Instagram shopping post feature.
By tagging your products in your post, you allow shoppers to buy without ever leaving the Instagram app. It’s also a great way to instigate ‘spur of the moment’ purchases.
The ‘View Shop’ button located at the top part of your account just above the ‘Follow’, ‘Message’, and ‘Contact’ buttons allow your followers to see each of your items tagged individually.
Shoppers can also bookmark items they like for easy viewing later. If ever they decide they want to buy them, all they have to do is enter their name, email, billing information, and shipping address and they can check out the item without leaving Instagram. Super convenient, right?
More than 500 million Instagram users use the stories feature each day. Make sure you don’t pass up on the opportunity to make a sale by using the Stories Shoppable Stickers!
Your followers will just need to tap on each sticker to know more about the product they want and buy.
Stories also help greatly in promoting your products without seeming too sales-y or spammy. Plus, the shopping sticker is available to everyone, which means you don’t need to have a minimum of 10,000 followers to be able to use them.
This new feature allows you to check out what your favorite Instagrammers are wearing without ever taking a screenshot and then sending a DM or asking in the comment section.
Your favorite creators can tag products in their posts, and shoppers can simply tap, check out the product description, and buy it on the spot.
To help Instagram users easily find product-related posts from the brands they follow and from other brands they might be interested in, Instagram has developed a shopping channel.
With this feature, you can widen your reach and put your products in front of new audiences.
Instagram is indeed an invaluable tool every fashion brand needs to use in this modern era.
The platform does not only provide features that streamline the online shopping process, but it also creates a seamless shopping experience. What’s more, the platform is helping small fashion brands reach their full potential, allowing them to put their products in front of a wider audience, share their story, and build a deeper relationship with their followers.
At Digital Resource, our team of social media experts can create a custom social media strategy for your business that will not only put you ahead of your competitors, but also help you get more sales and expand your business online.
Want to reach your brand's full potential on Instagram? Contact us today to get started!