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How to Boost Local Traffic: 6 Easy HVAC SEO Tips for Beginners

Search Optimization

HVAC SEO plays a huge role in the success of your business.  

Given that 75% of internet users don’t scroll past the first page of the search results, you need to have a good SEO strategy to make it easy for your target customers to find you.

This is especially important for local businesses. 72% of modern consumers that conducted a local search ended up visiting a store within five miles.  

HVAC SEO and Its Importance

HVAC SEO is the process of improving both the aesthetics and technical aspects of your website to make it more search-engine-friendly. This will help increase your site’s visibility on Google and increase your chances of getting discovered by customers in your area.  

Aside from discoverability, a good HVAC SEO strategy is important because it enables you to outrank your competitors on the search results and generate more leads.  

Nowadays, only a few people scan through the Yellow Pages directory to find businesses near them. 97% of modern consumers use the internet to look for local businesses.  

By appearing first in front of your local audience, you can boost your brand awareness, help your business stand out, and attract sales.  

6 Local HVAC SEO Tips for More Web and Foot Traffic

1. Optimize Your Business for Google 3 Pack

2 HVAC technicians welcoming customers.

When users search for products or services that can be found locally, Google will automatically provide local search results first. It will show what's called the “Google 3 pack.”

These are the three most relevant results based on the query of a searcher. They come with matching Google Maps locations, star ratings, and essential details about the business.

If your HVAC business has a physical office or store, then you’ll definitely want to appear here.  

To rank for Google 3 pack, do the following:

  • Claim your business on Google My Business and fill out your profile completely. Don’t leave out any information, especially your operating hours, contact details, and photos relevant to your products or services. This helps prospects decide if your business is the right choice for them.  
  • Earn as many reviews as you can because 84% of consumers trust them. The more positive reviews you get, the more people feel enticed to check your business out. Aside from this, more reviews can  boost your visibility.  
  • Build your local backlinks by getting the local press and bloggers to cite you in their online articles.  
  • Post more frequently on social media and engage with your audience.  

2. Optimize for Google Maps

Around 86% of people search for a business’ location on Google Maps. Research also shows that consumers end up on Google Maps business listings 84% of the time after searching a keyword.  

This proves that if you want potential customers to discover your business, you need to be on the map!

So, how exactly do you optimize for Google Maps? Here are some tips:

  • Claim your listing by setting up a FREE Google My Business account and select the option that says, “Claim this business.”
  • Add essential information about your business. The more detailed you are, the better it’ll rank in the results.  
  • Add photos to your listing. Photos indicate that you're an active listing therefore you should rank higher over those that are inactive. Google uses them as a trust signal, essentially.
  • Add a Google Map on your site’s footer and pin your location.  
  • Post regularly on your listing.

Screenshot of Google My Business "create a post" section.

Photo from WordStream.

3. Improve Your Website’s User Experience

Now that you've optimized your business for the Google 3 pack and Google Maps, it's time to focus on your website.  

Did you know that you can use your website to rank higher on Google maps? By optimizing your website for HVAC SEO, you will not only rank higher on Google Maps but also on Google search results!

After finding your business on the local search results or maps, people will often go to your site to get a feel of who you are, what you have to offer, and if you’re the right HVAC provider for them.  

User experience plays a huge role in helping them make these decisions. If your website is visually unappealing, loads slow, and hard to navigate, no one will be willing to give your business a chance because they’re turned off by your site.  

Page Experience is a core metric. Google wants users to have a delightful experience with a web page beyond the information it offers.  So, what does Google mean by this?

Google wants your site to adhere to the following four metrics that determine a page’s experience:

  • Mobile-friendliness
  • Data security and safety
  • Lack of popup ads

If you’re not sure how your HVAC website is performing, conduct an audit using a tool called PageSpeed Insights. This will provide recommendations for how to fix any issues on your site.  

Improving your website’s experience will motivate users to interact with your content, stay longer on your site, build trust, and boost conversions. In fact, 70% of consumers say that page speed affects how willing they are to buy from a site.

4. Optimize Your Content the Right Way

Marketer and HVAC engineer discussing about content to put on their website to boost HVAC SEO.

After making your website user-friendly, it’s time to optimize its content and make it search-engine-friendly.  

Content optimization is the process of ensuring that search engines understand what your blog posts, videos, or photos are all about.  As a result, search engines can serve your content for relevant searches.  

So, how do search engines understand your content? How does it work?

Crawl – Search engines use programs called “spiders” to thoroughly search the internet for new content.  

Index – The spiders will then try to understand the content and categorize it based on its keywords and relevance.

Rank – Based on several factors, such as quality of content, page experience, site speed, backlinks, and more, the spider will then rank your page accordingly.  

Optimizing content for HVAC SEO isn't only meant to help search engines better understand what your articles are about, it’s also about making sure that your content satisfies your audience's needs and wants. This means it should answer questions they have or provide solutions to their problems.

Here are the different ways you can implement content optimization effectively throughout your site:

  • Do keyword research. Determine what search terms your ideal customers use when they search for HVAC products and services online.  
  • Include these keywords in your titles and descriptions.  
  • Test your meta titles and meta descriptions to see what works best with your ideal customers. Optimizing them will allow you to get more clicks even if you’re not on the number 1 spot on the SERPs.  
  • Update old content that is no longer generating traffic. It’s important to keep your older blogs updated and relevant to make sure they continue to generate traffic.
  • Use alt tags for your visuals to help search engines and assistive tech understand what your images are all about.
  • Align your content with the searcher's intent. Users use search engines because they want answers. The problem is, do you really know what they’re looking for? Are you able to give them the solution or answer to their question? Make sure you know the intent behind a user’s query so you can create content that resonates with them. The best way to do this is to create buyer personas. Map out the buyer’s journey and create content for each stage.

5. Make Your Content Voice Search Friendly

71% of people prefer to use voice search features when conducting queries compared to typing. Voice-related searches are 3x more likely to have local intent than text. This means that users often opt for voice if they’re trying to find a product or service provider near them.  

Right now, over 4.2 billion digital assistants are being used worldwide. This number is expected to reach 8.4 billion units in 2024. As more and more people use voice assistants as a daily part of their lives, you need to make sure to optimize for voice and create voice assistant-friendly content so your ideal customers will find your business right away.  

Here’s what you need to do to optimize for voice search:

  • Use long-tail keywords. Conversational, long-tail keywords in your content to boost your visibility for voice search.  
  • Provide direct, immediate answers. Avoid stalling. People who are using voice want answers right away. You can do this by creating a dedicated page on your website for answering FAQS.  
  • Structure your data. Use local business schema to help search engine bots quickly identify what type of business you are running and what you do. This will make it easier for you to rank high for local, relevant HVAC searches.  

6. Create Videos and Publish Them on Social Media

HVAC technician posing for social media content.

Videos make up more than 82% of all internet traffic. This means that people love consuming video content!  

Aside from writing blogs and posting photos on social media, take the time to make videos that you know your target audience will love. This can be a way for you to showcase your expertise by sharing expert tips.  

You can also use it to humanize your brand by featuring your employees and showing behind-the-scenes clips of what goes on behind every service you offer.  

Right now, short-form videos are popular. You might want to consider being on TikTok. The platform's algorithm increases your chance of virality and getting discovered by a lot of people.  

It’s also a great way to generate more organic traffic to your site and even foot traffic to your office!

Take Your Business to The Next Level with HVAC SEO!

These are just some of the ways you can boost your website’s visibility to generate more traffic to your website and even foot traffic to your office.  

If you want to take your business to the next level and get more customers both online and in your local area, don’t hesitate to reach out to Digital Resource.  

Our team of HVAC SEO specialists and digital marketers will work with you to create a custom content plan and SEO strategy that will put your business ahead of your competitors!

Contact us today to get started.

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