There's a good reason why the show, "Mythbusters", was such a smash when it first aired on television. We’ve all had moments when we’re certain of a fact – only to find out it was totally untrue.
Let’s ruin a couple of “facts” for you. Waking someone who is sleepwalking is entirely acceptable. And, nope, there is no such thing as a "five-second rule." Sorry about it!
So you've realized that you've mastered every facet of digital marketing. Or, you believe that what you know is correct and that you are acting in a way that will promote your digital marketing agency in Miami rather than harm it. Are you sure this is correct, though?
Don’t panic! We're here to debunk the top three myths about digital marketing and reveal the truth.
To boost your profit margins, all you have to do is get more visitors to visit your website, and your revenues will skyrocket!
Yes, you want to attract traffic to your website, but not all traffic is created equal.
The only type of internet traffic that generates revenue is that which converts leads into sales.
The number of IP addresses that visit your page isn't the only measure of traffic. Traffic is the audience that makes it to their intended destination because behind those IP addresses are people who have the drive, desire, problems, and need for answers.
To make that traffic viable, you must convey to people who visit your website that they can invest in something worthwhile. Not only must you make your product or service accessible to them, but you must also provide them a reason to use it.
As a result, you may assume that more significant traffic will help you make more money, and that part is possibly not a myth. What is not true is that simply getting users to your page will increase revenue.
More traffic equals more sales, but only if you have the right kind of visitors and concentrate on the quality of the flow rather than the number, which brings us to the second myth...
In the same way that more traffic doesn't always equal more revenue, appealing to everyone isn't always the goal of digital marketing. Increased client numbers may not automatically imply increased revenue.
When you run a campaign and throw a massive net in the hopes of catching everything, you'll wind up with a lot of stuff to toss back and not much of what you want to achieve. You might appeal to a broader audience if you don't target your message to your target demographic.
But, in the end, you won't have the right message to capture your intended niche. It's like going out to sea to catch as many fish as possible rather than figuring out where the fish you want to catch live.
What's the solution, then?
It's OK to use a campaign or image that won't appeal to everyone. The goal is to determine what makes your target audience tick, pay attention, and then use that information to attract people through marketing.
The aim isn't really to appeal to every human on earth. The idea is to reach out to everyone who could be interested in your product or service. And to do so, you'll need to figure out not only what they're looking for but also what makes them unique.
There was a time when SEO was such a breeze. You found a keyword, used it, and your target audience discovered you. And then you went about loading your sites with that keyword to tell search engines, "Come and find me." Then there was a time where you didn't want to look like you were stuffing it, so you used hidden text (BTW, that's a huge no-no).
The problem is that many SEO experts still view keywords as if they were a magic key that could open any door.
Don't get me wrong: keywords are essential! However, if you want to beat the SEO system, you must think about more than just finding the right keywords to type in, and voila!
To fully understand a keyword's value, you must consider the keyword and the intention that people have when they search and then create content tailored toward that intent.
Isn't it true that Google is Google because Google understands what it's doing? Their whole business is dependent on users having a positive experience with their search engine.
So if someone searches “digital marketing in Miami” and doesn't find what they're looking for, it's not going to make them happy or leave a positive impression.
If you can provide content tailored to the viewer's specific needs, they will stay on your site longer. When they do, Google considers it a low "bounce rate." Bounce rate refers to the percentage of visitors to a given website who steer away from the site after seeing only one page: the smaller your bounce rate, the better.
So keywords will bring them there, but you'll need to give what a consumer is studying or looking for to keep them there. As a result, keywords are still important, but only to a certain extent to lead you in the right direction.
Even if the myths we provided weren’t exactly telling the whole truth, that doesn't rule out the possibility of having some truth to them. It all starts with explicit knowledge of the tale to change what works and what doesn't.
When it comes to digital marketing in Miami, one constant thing is that it is constantly evolving. As a result, what is effective now may not be effective tomorrow. That is why it is vital to examine the entire process rather than just the cliff notes.
Contact us today to find out more about how we can turn your SEO efforts into profitable sales for your company.