Social media marketing took off when major corporations began to invest more in social media ads than other types of digital advertising. Because the results were stellar, social media quickly became an essential part of every business's internet marketing strategy in Miami.
Today, businesses of all sizes across different industries invest substantially in social media marketing. In fact, despite the global pandemic, social media ad spending increased by about 50% in the third quarter of 2020. Experts predict that it will continue to rise in the following years.
Having a robust presence on social media is so crucial these days. That's why you need to have a solid plan in place. Having one ensures that your social campaigns are more effective and support your overall business goals.
Aside from a concrete strategy, you also need to have a social media checklist to ensure you don't miss out on any task for the day, week, or month! A checklist can also help you stay consistent with your tasks and stay engaged with your followers.
Marketers and business owners are some of the busiest people on earth – at least it can feel that way! Needless to say, we don't expect you to remember everything.
You can rely on your checklist to keep you on track and stay on top of everything you need to do to run a successful social media campaign.
Here are the other reasons why every marketing campaign should include a social media checklist!
To create a robust social media presence, you need to stay active on different social platforms. This means you need to log in to all of your social accounts every day and do the following activities:
Responding to all messages across your social media accounts is essential.
In addition to showing you care, responding promptly and deliberately to messages, whether it's customer support or sales-related, tells people that you're really serious about providing excellent service to your customers.
So, even if you have a gazillion things to do, set aside a few hours each day to clear up the inboxes of all your social media accounts.
Keep track of all your brand's direct and indirect mentions throughout the day and respond appropriately to each one.
You may want to use a social listening tool, like Buffer or HubSpot Social Media Management Software to make your life easier.
Social listening tools allow you to monitor what customers and prospects say about your products, services, content, support, etc. What's impressive about this tool is that you can also keep track of conversations that don't directly mention your brand but are still relevant to your business, target keywords, industry, and competitors.
Every day, take the time to go through all mentions on Twitter, Facebook, and Instagram. Share all user-generated content that you were tagged on your Instagram Story, reply to Twitter mentions, and respond to any negative and positive feedback on your Facebook posts.
Set alert notifications to make it easy to keep track of mentions.
Enable your push notifications to receive real-time updates on your social media posts.
Try to respond to all comments on your posts across different channels. Keep your replies meaningful. This will help develop rapport with your audience and customers.
It is a good idea to use a social media scheduling tool to schedule posts ahead of time. Make sure that all posts are scheduled at least 24 hours in advance.
At the end of each day, go over your social media profiles to check if there are any missed chats or a mention you couldn't respond to.
It's perfectly human to forget a few things. But developing a habit of double-checking helps you avoid making mistakes and allows you to stay on top of your duties.
Take some time to follow back some of the new folks who follow your social channels! This way, you can engage with them constantly by liking or commenting on their posts.
Keeping in touch with your followers is also a great way to keep your brand on top of their minds, develop a deeper relationship with them, and build brand loyalty.
The most crucial challenge of social media marketing is creating a solid community.
Try reaching out to a key influencer in your niche and ask them if they're willing to work with you on a collab or do a sponsored post.
Here's a tip: You don't have to slide into their DMs right away, asking them to promote your products. Instead, you should build a relationship with them first by being a follower, liking their posts, getting involved in conversations, and whatnot, before you actually ask them to advertise your brand.
You should also collaborate with micro-influencers if you don't have the budget for celebrities or macro-influencers.
Make it a practice to respond to as many questions as possible on forums like Reddit, Quora, and HARO.
It helps boost your brand recognition and establishes you as an authority in your niche. Doing this also contributes to your professional and personal development.
It's essential to monitor the different conversations that are happening around your target keywords. It gives you an insight into what your customers and target audience are interested in, if they have any product ideas, what they think of you and your competitors, and so much more.
Social listening tools will notify you of any conversations that are not tagged but relevant to your keywords. Monitor both your branded keywords and target keywords every day.
Use the checklist we shared with you above to help you stay active on social media and keep up with your ideal customer's interests.
This daily social media checklist is designed to support and guarantee the success of your social media marketing campaigns. With the help of this checklist, you're one step closer to reaching your overall internet marketing in Miami goals.
Need help with managing and optimizing your social media pages? Contact us today to learn how Digital Resource can help you.
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