Facebook's organic reach is on the decline.
The reason for this? Facebook is a paid advertising channel now.
So, we don't blame you if you're struggling to put your business in front of your target audience organically.
With Facebook operating on a pay-to-play model, it will be difficult to distribute your content without promoting them.
This decline in organic reach is predicted to continue in 2022. But don't fret, we know exactly what to do!
So, how do you keep pace with this change? And how can you build up your Facebook company page to capitalize on its big audience?
In this article, we will share with you tips you can use to boost your organic reach on Facebook. We'll also share 10 Facebook organic reach tactics from our Fort Lauderdale SEO team.
We won't make you wait any longer. Let's get this ball rolling!
When potential customers search for you online, your Facebook page and other social media accounts will likely appear in the search results. This is why you must optimize your FB page for search.
The acronym NAP stands for Name, Address, and Phone Number. You've most likely had to submit your NAP to a directory if you've ever had your business enlisted online.
To properly configure your NAP, be sure to do the following:
For those unfamiliar with SEO terms, long-tail keywords simply mean lengthier, more precise terms people type into the search bar to find or discover information online.
Let's use our company, Digital Resource, as an example. If prospective clients are looking for a digital marketing agency to grow their small business, typing the keyword "SEO" in Google search won't be enough.
Instead, those searchers can add their location to get more refined search results. Typing in "Fort Lauderdale SEO" would definitely generate more specific results.
This is the same case for your Facebook business page.
To be found by the clients you want, you must make your page appear as relevant to what they're looking for as possible.
Remember that you should concentrate on what your customers are looking for. You need to know what terms they use and then shape your website and content after that.
Going for longer search keywords will not only help you rank higher but also allow you to target users who are interested in buying what you have to offer.
This will gradually improve your conversion rates and engagement, boosting your Facebook page.
The location of your keywords on your Facebook profile is essential, just like it is in SEO.
Here are the main areas that are the most relevant for search:
You're probably aware that positive feedback boosts a company's reputation, trust, and income.
According to research, 85% of buyers trust internet evaluations just as personal recommendations. And consumers read an average of six to seven reviews before choosing whether or not to trust a company.
The importance of reviews does not stop there. They also help boost the visibility of your Facebook page on Google search results.
So, start prioritizing reviews to earn people's trust and start getting more leads!
People are visual learners. So, they tend to learn more effectively through visuals.
But the real game-changer is that visual content is 40 times more likely to get shared on social than any other information on the platform.
That is mind-boggling!
Posts containing photos on Facebook receive 2.3x more interaction than those without. Adding images to your posts is indeed the best way to get more shares, likes, and reactions!
Visual content equals more engagement.
Posting without pictures is no longer an option.
Following the same logic as visual content, if a picture is worth a thousand words, videos are worth a thousand times more.
In 2015, Facebook averaged over 8 billion views each day. The algorithm on Facebook now prefers videos above other sorts of content. Consequently, their native videos have 135% more organic reach than photo posts.
Facebook is undoubtedly promoting videos; the company is paying influencers and celebrities to upload live videos on its site.
And, this is Facebook's attempt to compete with YouTube as the most popular video platform.
If you're not publishing videos, you're losing out on a big audience.
As mentioned earlier, visuals outperform words and videos top photos. Live videos, on the other hand, exceed them all.
According to Facebook, consumers watch live videos three times longer and comment ten times more than ordinary videos.
Facebook live broadcasts may help you connect with your audience, demonstrate uniqueness and openness, and establish a more substantial consumer base.
Not to mention that they tend to receive a more robust organic boost on Facebook than any other content.
How much content should you be posting every day? Or every week?
In general, the more stuff you share, the lower your engagement. Most experts recommend no more than two posts every day to avoid overwhelming your audience.
However, you can always test what works with your audience by analyzing your page insights. It would allow you to see how much your followers interact with your content if you posted more than once per day or only three times a week.
If publishing more drives your followers to engage with your content less, then it's a sign that you should limit your posts per day. Keep it at a minimum of three times per week.
According to Hubspot, pages experienced a 50% drop in engagement per post when they posted more than once a day.
Hosting a contest on your Facebook page is another strategy to boost user engagement and get your business ahead of more people.
With the proper mechanics, you can incentivize more people to follow your page, increase brand awareness, boost your sales, and above all, generate information about the audience.
Despite Facebook's rules, the advantages of holding a contest cannot be emphasized. They engage your clients, strengthen ties, and even provide free exposure.
You can't ignore Facebook any longer.
However, to reap the benefits, you must prepare ahead of time, put in the effort, and invest where necessary.
You don't have to be pushy; simply optimize your website so that people and search engines understand what your page is all about and build a solid online presence by being active on social media.
If you're looking for the best Fort Lauderdale SEO company, consider partnering with Digital Resource.
Contact us today to learn how we can help you boost the organic reach of your Facebook page.
Do you have a Facebook page hack that has worked well for you? We'd want to know about it.