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‍8 Ways to Level Up Your Team's Marketing Skills

Business Development

Companies that develop a solid marketing strategy before launching campaigns are three and a half times more likely to succeed.  

Your marketing department must be well-oiled to lay a solid foundation for your marketing strategy.

In this post, our internet marketing experts in Miami will look at eight ways to improve your marketing efforts to get the most out of your campaigns.

Let’s get started!

1. Involve Multiple Stakeholders

business meeting with employees

Analyze the effectiveness of your marketing plan with the help of as many internal stakeholders as possible. Take the time to meet everyone in your company, not just those who deal with customers. As an example, you can include the following:

  • Executives
  • Customer Service
  • Technicians
  • Designers
  • Content Producers

Everyone in your company should be able to give their thoughts and ideas to the process. Insights from a department unaffiliated with the marketing campaigns themselves can be unexpected.

2. Identify The Marketing Gaps In Your Plan

What are the loopholes in your current marketing plan? Is your existing strategy up to the task? Do your marketing strategies need the implementation of more effective procedures?

Is there a need for better technology, or are there skillset gaps in your team?

Focus your short-term efforts on closing any gaps you discover. If you launch the campaign with those gaps, it will be less successful.

RELATED: 5 Gap Analysis Tools to Identify and Close the Gaps in Your Business

3. Strengthen Your Core Strengths

What are the core competencies of your current marketing team? Consider the following aspects:

Invest all your marketing efforts in the areas where you're already successful. They won't require as much effort on your part. Look for ways in which you can enhance the things you're already good at.

4. Determine Your Most Important Key Performance Indicators (KPIs)

KPI planning

Every type of information can be tracked in digital marketing, from demographics to purchases to social media activity. As tempting as it may be to keep an eye on everything, it's impossible to keep up if you spread yourself too thin.

As an alternative, choose five to ten metrics that you believe are most relevant to your company. They should be directly linked to your company's long-term strategy.

Your marketing efforts should be geared toward achieving your most important KPIs.

For example, if one of your key performance indicators is the number of qualified leads generated, you should concentrate on increasing website traffic, streamlining the lead generation process, and refining the follow-up process.

If you conclude that some KPIs aren't as critical as you thought, you can constantly shift your focus. You'll be able to make those decisions faster if you keep your attention on a smaller number of things.

RELATED: 5 Customer Support Metrics You Should Track

5. Set Goals for Your KPIs

Set goals for each of your KPIs once you've chosen which ones to pay attention to. Depending on your company's needs, you can look at this on a weekly, monthly, quarterly, or yearly basis.

A lack of specific goals could indicate that KPI isn't an excellent metric to target if you're struggling to come up with one.

6. Track Your KPIs with a Reporting System

You can't track your progress unless you have a reliable way of assessing your KPIs and overall business performance.

Numerous analytics tools are available to keep track of this data, including Google Analytics. These tools allow you to monitor visitors from when they click on an ad to when they complete a purchase.

Excel or Google Sheets can also be used to create KPI dashboards. The use of web pages and databases can make reporting more accessible.

Don't worry about a dashboard full of bells and whistles when starting. The most crucial aspect is easy to access to the most recent data.

As soon as you investigate dashboard reports, you'll most likely develop ways to improve them. First, lay the groundwork, then fill in the details once the kinks are worked out.

7. Establish Target Audiences And Create Personas

target audience comic

It is uncommon to find a product or service that can meet the needs of everyone. They are all market-specific in some way. It may be possible if the same product appeals to different people differently.

You can target specific groups of people with your ads using platforms such as Google Ads and Facebook Ads. You must, however, first identify the target demographics.

Other factors that can help you target a specific audience including their:

  • Age
  • Location
  • Household income level

However, you can also target groups of people who have recently "liked" your competitors' Facebook pages or visited specific websites, such as your own.

Make use of customer personas (also referred to as avatars) to understand your intended market better.

RELATED: How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

8. Recruit The Best People

Always keep an eye out for "A" players in your market.

Hiring and retaining talent requires effort, but there is always the risk of losing someone. Those losses will not be as severe if your talent pool is deep.

RELATED: 5 Employee Retention Strategies that Work

Develop your existing talent by providing them with new opportunities. Keeping things exciting and fresh for your employees will help keep them from looking for other options.

Of course, you can also collaborate with a partner like Miami's leading internet marketing company, Digital Resource, to fill some gaps.

Is Your Marketing Department Struggling?

Seeing the light in the dark can be challenging when trying to improve your business. A business partner can help you better understand the gaps in your department and decide where to focus your efforts when it comes to marketing.

At Digital Resource, we are here to assist you. We offer a wide range of digital marketing services to help you develop an effective marketing strategy. We can help you with campaign optimization or growth marketing.

Contact us today to learn how we can help you take your marketing to the next level.

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