The lines between public relations and marketing have blurred. Although both are essential to a business's overall communication and customer engagement strategy, there’s absolutely a clear division between the two, especially in the way that they are implemented.
While public relations is focused on the maintenance of a positive reputation of a brand, marketing is more focused on driving sales through the promotion of products and services.
As a digital marketing agency in Miami that provides both marketing and PR services, we can tell you that it’s important to know the difference between the two.
In this article, we are going to define the differences between marketing and PR.
Your company's image greatly influences whether your target audience knows, likes, and trusts you.
Modern consumers think about a brand’s reputation throughout the buying process. In fact, 90% of all purchase decisions made today are based on brand image and nothing else.
This is where PR comes in.
Public relations encompasses activities that work to portray a brand, organization, individual, product, or service in a positive light. It aims to cultivate a positive reputation by building relationships through activities like press releases, social media engagements, and in-person interactions.
It’s also often used to defend a brand's image during crises that threaten its trustworthiness.
PR helps define your brand, making your marketing message recognizable across multiple media platforms. This allows your target audience to become familiar with who you are and what you do.
PR also plays an important role in forming a narrative around your brand. It can do this through press outreach, networking events, fundraising programs, and other activities designed to help the public understand your organization’s goals.
Another reason why PR is important is that it allows you to mitigate the effects of negative press. When a negative story impacts you, you can use PR to put a positive spin on unfortunate events, communicate an apology, and ultimately, restore your reputation.
Generally speaking, marketing refers to the process of promoting your products and services to attract customers and increase sales.
There are different types of marketing, including digital marketing, content marketing, social media marketing, search engine marketing, and many more.
Without effective marketing, it’s going to be difficult for you to put your brand in front of potential customers and make a sale.
Marketing can help you reach your ideal customers and convert them into lifelong customers.
The goals of public relations revolve around:
The goals of marketing revolve around:
Here are some of the daily activities of PR specialists:
At our digital marketing agency in Miami, our marketing professionals are focused on doing the following daily:
Public relations and marketing are very closely related in the following ways:
The main difference between PR and marketing is that PR is focused on building and maintaining a positive reputation for your company, while marketing is focused more on promoting and selling your products and services. However, the differences don’t end there.
The most basic thing that can affect your online reputation is a review. As your go-to digital marketing agency in Miami, we know how a single negative review can spread easily and stop potential customers from doing business with you.
This is why it’s important to address negative PR right away.
Modern marketing is customer-centric. Consumers today no longer want to be sold to. That's why pushy sales tactics no longer work, and those marketers that fail to put consumers at the center of their marketing strategy often drive prospects away.
Inconsistent messaging confuses prospects and customers, making it harder for you to generate sales.
PR and marketing play crucial roles in helping your small business achieve short-term objectives and long-term success. Their difference lies in their end goal. Marketing is focused on making more sales, while PR is focused on building a positive reputation.
We understand that not every small business has the bandwidth to manage both disciplines successfully. It takes experience, a lot of planning, data, and maybe even outsourcing experts to get it right.
If you feel you need help spreading the positive word about your business to boost your reputation and promote your products and services, this digital marketing agency from Miami can help.
Digital Resource has a team of PR specialists and digital marketing experts that will team up with you to develop a custom PR and digital marketing plan. This will boost your company’s value in the minds of your target customers, which in turn boosts your sales.
Contact us today for a free consultation!