Email Us
Map Location

7 New Techniques for Writing Emails That Get Opened and Read

Content Marketing

It can be challenging to stand out in a world where we are swamped with emails. Did you know that approximately 333 billion emails were sent and received in 2022 alone?

If you're looking for new ways to get your emails opened and read, this article is for you.

As the leading digital marketing agency in Miami, we're excited to share with you these seven new techniques for increasing your next email's open and click-through rates!

1. Write a Clear Subject Line

Photo from Grammarly

The subject line of your email is the first thing your recipient will see. This means it must be clear and concise Your subject line should give the recipient an idea of the email.

For example, if you're sending a meeting request, you could put, "Meeting Request: [Date] at [Time]" in the subject line.

It is also critical to avoid using misleading or spammy subject lines. Subject lines that are too long or contain too much information can confuse the recipient.  

Subject lines that are vague or contain false information may cause the recipient to delete your email without reading it.

Writing a clear and concise subject line will help ensure that your email is opened and read by the recipient.

2. Keep It Short and Sweet

In today's fast-paced world, conveying your message clearly and concisely is essential. That's why sending messages that get right to the point in an email is crucial. Make an effort to get to the point right away. If you can't, your email is probably too long.

Nobody wants to read a long, wordy email. Maintain as much clarity as possible in your emails while conveying all necessary information. Try to keep your emails to 5-7 sentences or one short paragraph in length.

Your recipient will likely have many emails in their inbox, so make yours stand out by being brief and straightforward.

3. Personalize Your Message

When sending an email, remember to personalize the message. Address the individual by name and mention something you have in common with them.

As an example, you might write "Hello there, John! I hope everything is going well for you." This will set your email apart from the dozens of others in their inbox.

In addition, you can include a personalized message in your email signature. This is an excellent way to introduce yourself and your mission to the reader.

This will make the email feel more personal and increase the likelihood that the recipient will open it.

4. Get to The Point

@ symbol targeted on a dartboard

When writing an email, you should always minimize the time spent getting your message across. A lengthy message in your email will be skimmed quickly because the person reading it is pressed for time.

Make sure to use language that is straightforward for everyone to grasp. When possible, steer clear of jargon or other technical terminology that not everyone will understand.

Ensure that your reader knows what you anticipate from them by writing an email that is clear and succinct. Take out all the unnecessary words and phrases.  

Make it evident to your reader what action you want them to take, and give them as few obstacles as possible to overcome.

5. Use Rich Text Formatting

Including rich text formatting in your emails is a great way to make them stand out from the crowd. To accomplish this, you can break up your text by using headings, heading tags, bold or italicized text, and varying font sizes.

You can also increase the interest level of your email by including visual components such as images and infographics.

In addition, using bullet points is a wonderful way to organize the information you include in an email. They make it easy to skim through the contents of an email and locate the information you are looking for in a short amount of time.

6. Send It at the Right Time

Early morning is one of the best times to send an email. People check their email first thing in the morning, so they're more likely to see your message immediately.

Late at night is another good time to send an email. People frequently check their email before going to bed, so your email will be the first thing they see in the morning.

You could also send an email over the weekend. People are typically less busy on weekends and are more likely to read your email.

Of course, the best time to send an email depends on your target audience. You'll need to experiment to find the best time for your specific audience. However, these are some good times to send an email in general.

7. Include a Call to Action

CTA examples

A call to action is the most effective way to get people to open and read your email. Inform the recipient of what you want them to do, such as clicking on a link, reading an attachment, or going to a website.

Put the call to action in a prominent place, such as at the top of the email or on the page. Make it stand out by using large font size and color.

Additionally, phrases such as "Don't miss out!" or "Click now!" can help motivate someone to act.

Finally, remember that urgency can be a powerful motivator, so if you have time-sensitive information to share, let people know when it will expire. For instance, "Offer expires tonight at midnight!"


Like most marketers, you probably spend time in your email inbox. So it makes sense that you would want to learn how to write emails that actually get opened and read. 

These seven techniques are worth trying if you're looking to improve your email open and click rates. 

At Digital Resource, we believe that by writing shorter emails, personalizing your subject lines, and adding value to every message, you'll be sure to improve your emails' performance.

So go ahead and try them—your customers will thank you for them!

You can always consult a leading digital marketing agency in Miami if you need assistance with your email marketing strategies. Our email marketing experts are here to help you integrate our tried-and-true strategy.

Contact us today for a free consultation.

Back to blogs

Related Blogs

Want to work for us?

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

apply Today
Digital Resource Awards