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5 Skills That Every Content Marketer Should Have

Content Marketing

Did you know that 71% of content marketers believe their company values content marketing more now than ever? This means that businesses will need to recruit more content marketers and invest in their education for the foreseeable future.

Fortunately, the experts at our SEO marketing agency have developed essential skills that have allowed them to thrive as content marketers over the years. It may also come as a surprise to learn that most of these skills have little to do with writing.  

Whether you're an experienced content marketer or seeking your first job in your chosen niche, you're in luck!

In this article, we'll discuss how you can improve your content marketing skills to succeed in 2023 and beyond.

Let's begin!

1. Strategic Planning

businesspeople in their strategic planning

A successful marketer is one who takes the time to develop a content marketing strategy prior to making any content. This is because a company's branding will dictate the type of content it produces and the characteristics of its target audience.

In addition, each company has its own ideal blend of marketing approaches, as various strategies appeal to multiple groups of consumers.

Because of this, our SEO marketing agency has outlined the following six steps to develop a successful content strategy:

  • Step 1: Identify who will be reading your content.
  • Step 2: Determine what problem your content will be solving for your audience.
  • Step 3: Establish what makes your content unique.
  • Step 4: Choose which content formats you will prioritize.
  • Step 5: Choose the channels where your content will be published.
  • Step 6: Decide how you will handle content creation and distribution.

Keep in mind that the success of a business in attracting and converting its target audience is directly related to the quality of the content it distributes via its various channels, which can be enhanced by creating a content marketing strategy.

2. Data Collection and Analysis

Companies and marketers now have access to the kind of sophisticated data that can be used to develop winning content strategies. That means you'll need to know what information to gather, where to look, and how to work it into your content marketing plans.

Furthermore, your content marketing campaign's success depends on your ability to report that success to upper management at your company.

As a result, many successful content marketers have taken advantage of the availability of online marketing courses to learn how to create and launch data-driven content marketing campaigns.

RELATED: The 10 Best Online Marketing Courses of 2023

3. Project Management

project management elements

Although it may come as a surprise, project management expertise is essential for any successful content marketer. This is because achieving goals often requires content marketers to launch simultaneous campaigns.

However, project management is not a skill that can be learned overnight. It takes a lot of learning to use various methods and resources to ensure that projects are completed on time and to the highest possible standards.

In some cases, you may even need to design your own workflow system from scratch. But there's no need to worry, as outsourcing and automation services are available to help content marketers like you take control of your workload.

Our SEO marketing agency recommends that you familiarize yourself with popular project management tools such as:

  • Asana: A comprehensive platform for managing projects, with features like app integration, goal-task mapping, team collaboration, and routine task automation.
  • Trello: A visual platform that allows your team to manage any project, workflow, or task tracking.
  • JIRA: A software that helps teams manage stakeholders, budgets, and feature requirements from the get-go by providing planning and road mapping tools. It is compatible with many continuous integration and delivery tools, increasing visibility at every stage of the software development life cycle (SDLC).

4. Video Production and Editing

Videos are more popular than ever in marketing campaigns because they are more engaging and more accessible to digest for the target audience than plain text.

Research shows that explainer videos, like the one available on our YouTube channel, are preferred by 95% of customers over written instructions.

In fact, 81% of people who watch an explanation video go on to make a purchase afterward—indicating that it is indeed effective.

Don't be intimidated if you've never used a camera or video editing software before. You need only have a firm grasp of the fundamentals.

Our SEO marketing agency's experts have found the following video production and editing platforms to be beginner-friendly:

  • Apple iMovie: This platform is included with the purchase of a Mac and features seamless Apple product integration, green-screen technology, audio, and social platform integration.
  • Lumen5: This platform's free version allows you to make as many 720p videos as possible. Remove the watermark for $11 per month, or upgrade to 1080p for $59 per month. It also includes blog-to-social-promo creation and a drag-and-drop interface.
  • Animaker: This platform has an online video editor, which allows anyone to easily create videos from their videos, photos, text, and audio. No prior video editing experience is required.

5. Search Engine Optimization

Given that Google processes over 8.5 billion daily searches, content marketers need to be familiar with SEO writing basics. However, that's not all that successful content marketers do.

In contrast, they go above and beyond by constantly learning new techniques for improving their SEO. This aids them in raising the profile of their content on Google and other search engines.

RELATED: The Ultimate Guide to Search Engine Optimization

Investing in Content Competence Should Pay Off

Every professional in the content industry does not need to have in-depth knowledge of all of these areas.

In any case, this article can serve as a guide whether you're in the market for a new job, looking to expand your team, or just want to remain competitive.

Digital Resource's blog page is a great place to start if you're looking for inspiration for your marketing content.

Contact us today to learn more about how our SEO marketing agency can help business owners looking for a team with the aforementioned skills.

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