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5 Record-Breaking Businesses: What's Their Secret?


Today, many entrepreneurs are regarded as innovators, disruptors, and rule-breakers. However, not all of them have literally broken records.

In this post, Digital Resource, the leading Miami SEO company, will look at five businesses that have broken records and discuss some of the things that led them toward success.

Here are five record-breaking companies worth emulating:

1. Teremana Tequila

(Most Cases of Tequila Sold in the First Full Year)

The Rock with Teremana Tequila bottles
Photo from Twitter

The celebrity spirits market has become oversaturated in the last few years. It appears as if every other celebrity has launched or lent their name to a drink or a brand.

Fortunately, Dwayne "The Rock" Johnson was not discouraged by the already crowded field of celebrity tequila brand owners.

The Rock made a brave move by launching his small-batch Teremana tequila brand in March 2020, right in the heart of the Covid-19 outbreak, which immediately impacted both production and promotion.

Nevertheless, according to a Time Out story cited by The Rock in his tweet, Teremana was still able to sell more than 600,000 cases: a record for first-year sales. 

What's the secret? Social media marketing.

The Rock is the most followed American man on Instagram, with 310 million followers. He is also the sixth most-followed Instagram account overall.

Since the launch of his tequila brand, The Rock has used Instagram as a promotional platform. He also took to the platform to celebrate the historical news, writing: "We have officially shattered ALL RECORDS in the spirits sector with our @Teremana Tequila."

They were able to sell 650,000 cases before the end of 2021.

2. Nike

(Most Followed Business Brand on Instagram)

Nike logo

Nike’s a company that requires no introduction, but it’s still impressive just how much it has dominated Instagram.

This legendary company has over 212 million Instagram followers, with over 1.5 million new followers added each week! Nike really knows their customers, focusing on the experience of running, rather than the shoes they are trying to sell.

In addition, Nike's content strategy revolves around sports figures dressed in Nike attire as an encouragement to get out there and JUST DO IT.

Pro Tip: Take content marketingseriously.

Nike's emphasis on the emotions and ambitions of its audience is key. Rather than showing images and videos of beautiful shoes, it talks directly to its target audience’s visions of what they want life to be like.

With a strong concept and high-quality content, it's no wonder Nike is a record-breaking company.

3. Alibaba

(Highest 24-Hour Online Sales Revenue by a Single Company)

Alibaba logo

Over its 11-day Singles' Day sales event in 2021, Chinese e-commerce giant Alibaba Group Holding Limited achieved 540.3 billion yuan ($84.54) billion in orders, or "gross merchandise value" (GMV), an increase of around 8.5% over the previous year.

These numbers come as China's general spending declines. Before the sales season started, experts predicted that Alibaba would post just a small gain in GMV in 2021, citing slower retail sales, supply shortages, power outages, and COVID-19 lockdowns.

But they were wrong.

Alibaba credits the record-breaking sales revenue to the customer satisfaction they offer through their excellentCustomer Support Services.

Alibaba's service offerings create a pleasant purchase environment and an excellent online consumer experience, resulting in significant user engagement. They provide a package of support services to assist merchants in maintaining friendly interactions with customers to achieve maximum customer satisfaction.

Some of these support services include:

  • Online business training for sellers
  • Implementation of a unique coding system to manage the platform's large number of stores
  • Development of its own instant communication tool for improved seller-buyer communication exchange
  • Reimbursement of any product with refunds completed within seven days

These services generate customer loyalty, which in turn generates additional sales.

4. Apple

(Best-Selling Smartphone in the World: iPhone 6 and iPhone 6+)

Apple logo

The iPhone 6 was Apple's eighth-generation smartphone and the most successful iPhone in the whole iPhone line. The model, which was released in 2014, considerably enhanced its camera quality, WiFi and LTE connection, and battery life.

During its manufacturing years between 2014 and 2016, it sold over 222 million units globally, making it the best-selling smartphone in history.

Pro Tip: Focus on enhancing User Experience.

One of Apple's business strategy foundations is a focus on customer experience. It's common for Apple fans to film themselves unwrapping their new Apple devices and then share the footage on YouTube. This happens due to the company's success in establishing a customer experience that continues beyond the product purchase procedure.

For example, getting started with any Apple device is relatively simple. Nothing has to be installed or downloaded.

Furthermore, there are over 500 Apple Stores in 25 countries and regions where customers can try things and ask helpful staff questions, all of which contribute to a pleasant customer experience.

5. ByteDance

(Most Valued Startup In The World)

ByteDace logo

You may not have downloaded TikTok, but there's no doubt you’ve heard of it. Thanks to ByteDance, the video-sharing social networking giant and its other sister apps like Vigo Video are now on the rise.

Zhang Yiming founded ByteDance Ltd., a Chinese multinational internet technology company based in Beijing, in 2012. ByteDance runs many content platforms that inform, educate, entertain, and encourage people of all languages, cultures, and religions.

Bytedance is valued at $140 billion. According to the CB Insights unicorn list, this makes it the world's most valuable startup.

TikTok's primary business plan, like social networking sites such as Facebook and Twitter, is centered on digital advertising.

ByteDance primarily provides digital advertising space to consumers and businesses.

@tiktok Becoming a Popstar on @MTV has kicked off. How does ur FYP compare to the judges? 🤔 #MTVPopstar i ♬ original sound - TikTok

The app offers several in-app display advertising alternatives to its business clients. These include:

  • In-feed video advertising that displays between user feeds.
  • Brand takeover commercials that appear once a user enters the app.
  • Top-view ads that appear at random while the app is in use.

Branded hashtag challenges and branded effects also provide one-of-a-kind ad options.

Do You Want Your Business To Achieve Record-Breaking Success?

Don't let traditional marketing strategies prevent you from reaching your business objectives. Record-breaking success may appear out of reach, but your outdated marketing tactics may be holding you back.

At Digital Resource, we can help you transition from outdated marketing tactics to 21st century digital marketing. We are the leading Miami SEO company that can assist you in achieving actual results.

Contact us today to learn how we have helped other companies reach record-breaking success and how we can do the same for you.

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