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5 Proven Lead Generation Strategies for Social Media

Social Media Marketing

With an expected 4.89 billion users by the end of 2023 and 5.85 billion users by 2027, social media's widespread adoption is not surprising. These numbers suggest that a pretty sizable chunk of the population might see your ads.

In addition to reading your own social media updates, your customers will also check out any reviews or comments made by others about your business or products.

But how do you convert those connections into actual leads and use social media as an effective lead-generation tool?

In this post, the experts at our digital marketing agency in Nashville have compiled five tips to help you make the most of the leads you generate through social media.

Let's get started!

1. Create Content That People Will Want to Share

elements of great content

To stand out from the crowd and gain a loyal following, you need content that is both engaging and informative. People are more likely to be interested in you and what you have to offer if they enjoy reading your content. That means having information and visuals that are concise, to the point, and attractive to the people who will be viewing it.

RELATED: The Secret to Writing Powerful, Compelling Content

It's also vital to have clickable elements in all or almost all of your content, as people might decide only to visit your website if they have to look around for relevant information or a link to it.

One way to do this is to use an idea-tracking program to inspire new topics for your writing.

In addition, make sure to add a call to action and links to the product's landing page if your content discusses international calling services. Even if it's a more general article, you can still promote your site by including relevant links.

2. Maximize the Potential of Your Social Media Pages

Great content may not matter if your social media pages need to be more organized and neat. So make sure your profiles look nice and have all the information a client could want, like your contact details.

The experts at our Nashville digital marketing agency recommend adding the following to your social media sites:

  • Links to instant messaging services such as Messenger and WhatsApp.
  • Information on the physical locations of your stores.
  • Contact information, such as an email address and phone number.

In addition, business profiles can now feature "buttons" on the most popular social media sites. This could be as easy as adding a newsletter signup form or a consultation/reservation scheduler to your Facebook page.

Remember that you can always cross-post from other platforms if the one you're using doesn't support this feature.

3. Make Sure Your Landing Pages Are Top-Notch

sample landing page
Photo from Wise

Not everything can be accomplished through social media. No matter how flashy and appealing your call-to-actions (CTAs) are, your bounce rate will rise if customers click on them and are redirected to poorly designed landing pages.

The same holds true for your landing page; if you were to write an article promoting an HVAC website but then link to, say, a dental podcast, your reader would be highly confused.

Moreover, your landing page's goal should be obvious and optimized as much as possible using techniques like A/B testing.

Web forms and other similar elements should be kept as straightforward as possible, and the page should include all pertinent information, such as pricing.

Ultimately, the experts at our Nashville digital marketing agency cannot emphasize enough the importance of including a CTA in your social media posts that makes it easy for customers to purchase your product.

4. Offer Incentives and Rewards Whenever You Can

Every day, potential customers are likely to see multiple marketing posts. So, what do they get if they choose to click on your links?

The incentives you offer will need to change dramatically based on the nature of the leads you're hoping to attract.

If your only goal is to grow your newsletter or mailing list for use in future marketing efforts, you might offer a promo code to encourage signups by way of an incentive.

Furthermore, contests can significantly increase brand recognition and reach. Holding a giveaway in exchange for likes and shares can be an excellent way to encourage people to interact with your page and increase the visibility of your content and products.

If you want more people to contact you after seeing your social media content, offering discounts and other incentives can be a great strategy.

5. Personalize Your Social Media Campaigns

sample personalized social media campaign
Photo from Mention

Social media lead-generation strategies that incorporate personalized targeting can be incredibly effective. Adding a personal touch to your social media marketing is a natural progression from the customized approach you're probably already taking.

To more precisely reach your desired demographic, the experts at our digital marketing agency in Nashville suggest using the targeting tools made available by many platforms, such as:

  • Google Analytics: A free business intelligence tool that provides an in-depth analysis of the performance of a company's website or app.
  • SemRush: A comprehensive toolkit package that assists you in conducting extensive market research and uncovering actionable insights. Its Keyword Analytics feature helps you determine the exact keywords your target audience searches for to find your website.
  • Brand Mentions: A simple social media software platform that aggregates user-generated content from across the internet into a single feed. It also tracks global sentiment toward your brand in real-time.

Those targets can be divided into subgroups based on characteristics like location, gender, and age.

If You Forget About Lead Gen, You Can Forget About Growth

Marketing plans often neglect the importance of lead generation. When you have a steady flow of new, high-quality leads, you have a better chance of converting those leads into paying customers.

Your sales team could help them by answering their questions and giving them the data they need to purchase. It also helps to have a website and landing pages that are well-designed and optimized.

Our digital marketing agency's experts in Nashville agree that social media is an excellent platform to build your brand's reputation and attract interested customers. There is no "one size fits all" method; instead, you need to think about how you will generate leads and where those leads will come from.

If you decide to work with us here at Digital Resource, we can guarantee that your conversion rates will rise in tandem with the number of leads you produce.

Contact us today to learn more about our digital marketing services.

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