The road to the top for women in business is not easy. Nevertheless, women from various backgrounds and industries have still received significant recognition, including placement on top 100 lists at news outlets like Forbes and Fortune.
For this post, Digital Resource's digital marketing team in Miami has compiled a list of the top five most powerful women in business.
Without further ado, here they are:
On February 20, 2021, Lynch was appointed as the CEO of CVS Health — one of the world's largest healthcare providers, employing more than 200,000 people worldwide.
In her previous roles, she served as the company's executive vice president and the president of Aetna, the corporation's insurance division.
Because of these achievements, Lynch became the Fortune 500's highest-ranking female CEO. She also ranked first on Forbe's list of the 100 Most Powerful Women in the World in 2021, and she is also on Fortune's list of the 2021 Most Powerful Women in Business.
Since Lynch's administration began in 2021, the CVS Health Corporation has generated approximately 292.1 billion U.S. dollars in total revenue. This is the biggest number ever recorded in the period under consideration.
Lynch attributes this increase in sales to CVS's digital strategy efforts. She stated that over 2 billion visitors visited CVS.com in 2021, a 55 percent increase from the previous year. As a result, she pushed for the digitization of the company's features.
Lynch told Retail Dive, "We will connect consumers in more places, in more ways, and on their terms, with our digital-first technology-forward approach and an enhanced omnichannel health experience."
Brewer is a seasoned executive in corporate America. She is only the third Black woman and one of 41 women to lead a Fortune 500 company.
Brewer was Sam's Club's president and first black CEO before joining Starbucks as the company's first female and black COO in 2017. She is now the CEO of Walgreens, one of the most well-known pharmacies and drugstore chains in the United States, with more than 88 million Balance Rewards members.
In 2021, as a result of her achievements, Brewer was included in the list of Fortune's Most Powerful Women in Business and Forbes' 100 Most Powerful Women in the World.
Since Brewer's leadership, Boots.com, the company's international e-commerce website, has kept going above and beyond expectations. In the fourth quarter of 2021, digital sales more than doubled compared to pre-COVID levels.
The company attributes this increase in sales to Brewer's proven track record of leadership and operational competence at multi-national corporations, including extensive experience in strategic development; marketing; digital transformation and loyalty; innovation and technology; supply chain; and retail expansion.
Barra, who ranks third, is General Motors' first female CEO and, in many ways, the first female CEO of a major automobile company in the United States. She took over as CEO of G.M. in January 2014, succeeding Daniel Akerson, who was credited with turning the company profitable after it filed for Chapter 11 bankruptcy protection in 2011.
Barra is spearheading G.M.'s push to transition to electric vehicles by 2035. She came in fifth on Fortune's list of the 2021 Most Powerful Women and fourth on Forbes' list of 100 Most Powerful Women in the World 2021.
When it comes to marketing, the automotive industry has always been traditional. This was a challenge that Barra had to face, especially during the global pandemic.
However, thanks to Barra's leadership, the company's automotive marketing strategy has evolved. GM's promotional strategy can be described as a comprehensive marketing and advertising model aimed at increasing brand awareness globally.
The brand has embraced digital marketing, ensuring a solid online presence through social media channels, video content, and online ads.
In 2017, Boudreaux was named CEO of Anthem, one of the largest health insurers in the United States. During her first four years as CEO, the company's stock increased by more than 70%.
Boudreaux previously served as CEO of UnitedHealthcare, the largest division of UnitedHealth Group. She is ranked seventh on Fortune's list of the 2021 Most Powerful Women and sixteenth on Forbes' list of the 100 Most Powerful Women in the World 2021.
According to Statista, Anthem, Inc.'s revenue has increased year on year over the last decade. Anthem's revenue grew from 58.7 billion US dollars in 2010 to 138.6 billion US dollars in 2021. This implies that Boudreaux has been successful in her role as CEO of the top health insurance provider in the United States.
Anthem has worked tirelessly to improve its digital platforms, and they now have nearly 10 million users during COVID-19.
"At Anthem, we are modernizing our business while also transforming into a digitally enabled health platform. Our strong performance demonstrates our value to the market, and I am confident that we are well-positioned to seize future growth opportunities,” Boudreaux explained.
Fraser, a former Citigroup executive in charge of consumer banking, was appointed CEO in February 2021. She is the first woman to lead a major Wall Street bank.
She joined Citi in 2004 and has held several senior positions at the bank, including CEO of Citigroup Latin America, CEO of U.S. consumer and commercial banking and CitiMortgage, and CEO of Citi's global private bank.
Fraser is ranked second among Fortune's 2021 Most Powerful Women and 14th among Forbes' 100 Most Powerful Women in the World 2021.
Although Fraser is a relatively new CEO, she was able to propel Citigroup to the top in her first year in charge. According to reports, Citigroup earned a net profit of $22.0 billion on revenues of $71.9 billion.
Fraser described her leadership and digital marketing strategy as a "work in progress" while speaking at the Citi Media Summit, implying that more changes were needed. Presently, Citigroup's main promotional strategies include a mix of traditional and digital methods like ads on billboards, television, the internet, and newspapers.
If yes, then it’s useful to look at one of the things they all have in common: they have a marketing strategy, and so should you!
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