Amazon is an eCommerce platform that your small business can use to reach more customers and make more sales.
Selling on Amazon, however, is not for the faint of heart. Since there's also a lot of fine print that you need to read before you can start selling and because it's very data-intensive, you will experience challenges along the way.
So, before you decide to sell on Amazon, it's important to know the ins and outs of being on the platform, including the common mistakes sellers make.
Knowing how to avoid some of the most common mistakes new Amazon sellers make can help you optimize your profits and save you thousands of dollars in returns and refunds.
In this post, our Florida SEO experts will look at some of the most typical Amazon seller errors and share how you can avoid them.
If you're a new Amazon seller, the first thing you have probably done is to list your products.
And then you wonder, "Why am I not receiving the traffic and revenues I should be receiving?"
Most of the time, it all boils down to the same thing: Amazon is a very competitive marketplace.
If you want to succeed, you need to "fill in the blanks." and try to figure out what you lack in.
The category, competitors, and the keywords you're going to target.
Remember that you must research before selling on any eCommerce site. We're not talking about any old research here; we're talking about SWOT analysis.
SWOT analysis in eCommerce evaluates a company's strengths, weaknesses, opportunities, and threats (SWOT for short).
Running a SWOT analysis for an eCommerce company aims to identify strengths, minimize weaknesses, capitalize on opportunities, and avoid threats.
To learn more about SWOT analysis and how to do it for your eCommerce company, check out this blog post: How to Do a SWOT Analysis for Your eCommerce Store + 5 Tips & Tricks.
To help you out, here are a few things you should ask yourself, which you could also include in your SWOT analysis:
Doing research for your eCommerce business may be time-consuming, but it is necessary to avoid making errors.
When you plan to create an Amazon store, there's always a strong possibility that somebody else is selling the same stuff that you are.
However, the problem with this is that you may end up using the same product name and description, which can lead to duplicate content. This is why it's vital to create unique product descriptions every time.
These kinds of duplicate listings often result in two outcomes:
So, whether intentional or not, you don't want to create a duplicate listing for a product.
To detect and avoid listing duplicates, it is critical to understand the factor causing this might occur. It will help you to identify duplicate content concerns in your own website. It will also make it easy to choose the best option.
The following are the reasons for duplicate content:
In certain circumstances, you should ensure that your listing has proper brand value and links to an authentic and approved brand shop website.
When they lead to a list of random items, it's generally assumed that the list is duplicated.
Following on from mistake #2, you should also ensure that you're creating the most incredible product description pages possible by using all of the resources at your disposal.
Ignoring this is probably the most common mistake we see people make.
It's also a safe bet that the best-selling product in each category will check all of the following criteria, allowing you to get started without the need for costly technology.
An Amazon product listing is the product page for each item you sell on Amazon. Here's what you can do to complete your product listing:
You're ready to go once you've included these elements in your product listing.
Like any other app, Amazon has the ability to give you notifications. And when Amazon's Seller Performance Team notices an adverse change in your performance metrics, it sends you a warning letter and suspends your account.
Claims that a product is prohibited might also trigger the warning.
In a 2021 update, these alerts were usually accompanied by a phone call.
So, let's say you're a seller who was so preoccupied with other things that you missed these messages. In such a case, this may be a concern for you.
Remember, it might be too late before you can do anything if your account gets suspended.
You may set up alerts to receive automatic text messages from or on behalf of Amazon regarding difficulties with your seller account.
It could include orders, account security, or other customer support concerns.
If you're not quite sure how to set up your notifications, you can click here for a step-by-step guide.
Given how competitive the Amazon marketplace is, you must set yourself apart from your competitors.
To do this, you need to provide your customers a one-of-a-kind shopping experience.
Despite this, many businesses still fail to make an effort and just put their items in simple boxes and sell them without a second thought.
To wow your customers, you can invest in aesthetic packaging, cute notes, and some freebies to win the hearts of your customers. You also want to be swift in responding to customer complaints and offer refunds or product replacement if necessary.
If you want to expand on Amazon, you need to go the extra mile and show your clients that they are essential.
A customized user experience is only possible if you have the appropriate data that tells you all you need to know about a customer, such as their expectations, purchase history, and hobbies.
Consider understanding the answers to the following questions as a starting point:
There are many ways you can collect customer data you can use to further personalize your product offering, services, and your overall customer experience.
Since third-party cookies are no longer available, try looking into Google Analytics, first-party data, market research, and AI to help you gather the information you need.
In a world where people switch brands as fast as they flip channels on TV, customer experience has become the main differentiator in today's unpredictable business environment.
Personalization is essential for brands to cut through the noise and cultivate genuine consumer connections.
Personalization is the only ammunition you need if the customer experience is the new battlefield.
Have you made any unusual Amazon seller mistakes you'd want to share?
If that's the case, we'd want to hear from you. And we'd be delighted to work with you to help you avoid repeating the same mistakes.
At Digital Resource, we're here to help you with just that and more!
Our Florida SEO experts will gladly help you with any Amazon shop optimization needs.
For a free consultation, please contact us today.