The 2023 GRAMMYs®, officially known as the 65th GRAMMY Awards®, are upon us and will be broadcast live from Los Angeles on Sunday, February 5, 2023.
Many musicians are competing for prestigious awards like Record of the Year, Album of the Year, Song of the Year, Best New Artist, and many others.
RELATED: See The Complete Winners List
But did you know that you and your favorite artists can present GRAMMY-eligible work and be nominated? This is referred to as FYC marketing.
Below is a guide created by our Miami digital marketing experts to cover the basics of For Your Consideration marketing. The following information is also available on the Recording Academy's Voting And Solicitation Guidelines page.
For Your Consideration (FYC) is a popular heading in advertisements in entertainment trade publications and at events in Los Angeles. These advertisements are specifically aimed at members of award-voting groups in the entertainment industry.
The GRAMMYs® is one of these significant events in Los Angeles, and for an artist's eligible work to be considered by Recording Academy voting members, it must be promoted through FYC marketing efforts.
FYC marketing can include, but is not limited to:
Overall, our Miami digital marketing experts can compare a "For Your Consideration" campaign to a B2B marketing campaign.
As per the research of our digital marketing team in Miami, FYC marketing aims to remind voting members of a fantastic release that an artist has (already) submitted for consideration for a GRAMMY® nomination.
However, the FYC marketing strategy should be used for general promotional marketing.
Moreover, the Recording Academy does not publicize its members' contact information. As a result, artists should proceed with caution when dealing with any vendor claiming to have accurate contact lists of Academy members.
Every year, television studios and networks spend large sums of money on For Your Consideration advertisements lauding the alleged virtues of the artists from the previous year.
In recent years, these advertisements have begun to appear on websites popular with voting members of the relevant academies.
But why are they doing this?
The short answer is: to capture critical eyeballs. Marketing campaigns begin months in advance... Even before an album is finished!
Protected streaming links for key industry tastemakers, exclusive listening or viewing events, early targeted publicity, and other strategies are all in place to gain early support and build industry buzz.
Those marketing materials, quotes, and press hits are then organized, distributed, promoted, and advertised to create momentum and keep people talking.
To give you an example, here's Republic Record's official "For Your Consideration" post for the 2023 #GRAMMYs, which they posted by Republic Records last January 2, 2023.
If you watch the GRAMMYs® each year, it may seem like the only people who win are the industry's biggest names: Kanye West, Taylor Swift, and Beyoncé.
That said, numerous other winners are not shown on television—most of whom are talented independent artists who had to work as hard as you're working right now to release their art to the world.
If you're a great musician, it's not as difficult as you think to be nominated for a GRAMMY®, and winning as an independent artist is undoubtedly possible.
All you need is top that with an effective FYC marketing campaign.
RELATED: Everything You Need To Know About The 2023 GRAMMYs & GRAMMY Nominations: How To Watch, How Voting Works & More
We're not saying that a GRAMMY® can be 'bought' through campaigning. However, there are always ways to get around the rules. It's a fact. Try releasing a song without promotion or advertising and see how far you get.
Independent artists, as previously stated, have the opportunity to win a GRAMMY®. It is possible with a great song, a fantastic team, and an effective FYC marketing campaign!
To run an effective FYC marketing campaign, you must invest time and effort, but it’s also crucial to ensure that you’ve partnered with a fantastic marketing company. You need someone who understands the submission criteria and can advise you on which categories to enter.
Our Miami digital marketing experts have researched how voters have voted in the past and how they are likely to vote this year. It's strategy, and we know whom we're going after.
Want to know more about how Digital Resource can help independent artists like you grow your online presence?
Contact us today for a free consultation.