Nowadays, digital marketing has changed the way businesses operate.
A successful construction project requires more than just being on time and within budget; it also requires a thorough understanding of your competition's online presence. As a result, it's more important than ever before to get the word out.
However, only 12.5 percent of home builders blog five or more times per month, implying that they are not capitalizing on the exposure that content marketing could provide.
So, if you already have a website but aren't using it to market your business, now is the time to get started!
Here are 12 blog post ideas that you can use to boost your home builder SEO!
Are you working on demolition? Are you working on drywall? Have you recently begun framing work? Inform your audience!
Let your followers see what your company is up to and give them some information about the project. Don't forget to include a photo or a video as well.
Include the following in your construction project story:
Behind-the-scenes posts, also known as BTS posts, can be any current story told through video or photos.
Behind-the-scenes footage is always a hit with fans. In this way, the scope and depth of the projects can be appreciated and understood.
In addition, it makes it possible for you to establish a closer relationship with your prospects and existing clients.
Keep your fans up-to-date on the progress of your construction project by posting a photo with a detailed caption of the work that has already been completed.
If you're giving a construction update, say something like, "Project update: 70% complete, another 30% to go!"
Your followers will enjoy learning about the progress of a construction project by following it on your website or social media pages.
Even in the construction industry, it is common to see before and after photos.
Why? Because they're attention-getting and can be very amusing. In addition, posts like these on social media benefit the home construction industry.
You can show off your team's incredible progress on a construction site while keeping your followers engaged with your content.
People enjoy reading stories. To engage your audience, share your company's challenges and discuss how you overcame them.
Educate your audience and fans on common job-site issues they may not be aware of, so they can avoid them in the future.
You can do this by posting a video or an image to your blog or social media pages.
A fun fact is a great way to keep your audience interested in what you have to say.
Post some interesting tidbits about your industry, such as the names of people who have impacted the construction industry.
Your audience will learn about the history of your industry while you demonstrate your expertise, knowledge, and passion for it.
Analyze information on the home construction market. However, don't just spout statistics without context.
Explain the numbers and how they could affect the home building industry.
You don't need to tell your audience, "I'm an expert!" to gain their attention. They are going to find out.
This information can be obtained by bookmarking the tweets of reputable sources in the home building industry on Twitter. Alternatively, you can set up a Google Alert for construction trends.
It’s good if you can keep your social media conversations lighthearted by incorporating a sense of comic relief.
Share fun and amusing facts about your company.
You can also share some of the things you've encountered while working on a project, or even things you wouldn't do but which are still hilarious because they're so outside industry norms.
Better yet, you can design your custom stickers or memes for this purpose.
If you've ever struggled to understand a complicated system or piece of data, you know how frustrating it can be when you're presented with an infographic that doesn't give you the information you need.
Now is your chance!
Your audience can benefit from an infographic that simplifies a home-building process.
RELATED: Types of Content Marketing to Grow Your Brand
Freebies are a big draw for many people. That's true regardless of how much money is spent on the promotion.
Set up a contest on your blog and spread the word about it on social media to make the most of this chance. In addition, you'll see an increase in website traffic, which could lead to sales!
However, it's important to remember that the contest should contribute to a specific goal, not just because you heard it was a good idea and wanted to try it.
Frequently Asked Questions (FAQs) are accurate social media content that serves the interests of both current and potential clients.
You can also post one frequently asked question at a time on your website to generate more content for your social media platforms.
Consider your intended audience before settling on a particular format. It's possible to incorporate text, video, or an image.
You can respond to an FAQ for:
It's difficult for home builders to generate and qualify leads. We also understand that technology can be a big problem when it comes to content marketing and SEO for home builders.
This does not mean, however, that you should panic!
With the help of Digital Resource, designing your blog and creating and curating content specific to your home construction business is no sweat.
Contact us today for a free consultation.
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!